A data profile of the people who buy, follow and care about Electronic publishing in Netherlands — modelled from more than twelve digital signal sources. Electronic publishing has an estimated audience of 2,451,458 people in Netherlands.
The average Electronic publishing fan in Netherlands is 47.1 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Algemeen Dagblad, Jumbo (supermarket), WhatsApp, with strongest over-indexing on Algemeen Dagblad (1.69× the country average).
Demographically, the Electronic publishing audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 6 regions tracked by Rascasse.
The typical Electronic publishing fan in Netherlands is more female, around 47.1 years old, with strong Tradition tendencies and a notable affinity for Algemeen Dagblad.
The key figures that characterise the Electronic publishing profile in Netherlands.
62.3% are female, 37.7% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 47.1 |
| Estimated audience size | 2,451,458 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 40% |
of the worldwide Electronic publishing audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.7% |
| Brazil | 5.5% |
| India | 5.5% |
Where the Electronic publishing audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friesland | ~100K | 1.18× | |
| 02 | Utrecht | ~200K | 1.00× | |
| 03 | Gelderland | ~300K | 0.98× | |
| 04 | North Brabant | ~400K | 0.97× | |
| 05 | North Holland | ~400K | 0.94× | |
| 06 | Zuid-Holland | ~500K | 0.93× |
The strongest cross-interests of the Electronic publishing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Walking | Sports | 2.39× | ||
| 02 | Online newspaper | News | 2.07× | ||
| 03 | Belgium | Travel & Leisure | 1.97× | ||
| 04 | Psychology | Business & Career | 1.90× | ||
| 05 | Internet & Social Media | 1.85× | |||
| 06 | Hair products | Beauty & Wellness | 1.83× | ||
| 07 | Happiness | Health | 1.80× | ||
| 08 | Jumbo (supermarket) | Shopping | 1.75× | ||
| 09 | Rabobank | Business & Career | 1.74× | ||
| 10 | Marco Borsato | Music & Radio | 1.72× | ||
| 11 | Etos | Health | 1.71× | ||
| 12 | Algemeen Dagblad | News | 1.69× | ||
| 13 | Hornbach | Shopping | 1.65× | ||
| 14 | Current events | Arts & Culture | 1.65× | ||
| 15 | ABN AMRO | Business & Career | 1.64× | ||
| 16 | Aldi | Shopping | 1.60× | ||
| 17 | Pets | Pets & Animals | 1.58× | ||
| 18 | Family | Kids & Family | 1.56× | ||
| 19 | Ziggo | Technology & Electronics | 1.56× | ||
| 20 | Nature | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.82× | |
| Community Orientation | OPEN | 1.65× | |
| Convenience Orientation | PREMIUM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.89× | |
| Luxury Orientation | PREMIUM | 0.92× | |
| Price Sensitivity | PREMIUM | 0.93× |
Electronic publishing has an estimated audience of 2,451,458 people in Netherlands, concentrated in Zuid-Holland and North Holland.
62.3% of Electronic publishing fans are female, 37.7% are male, with an average age of 47.1 years.
Electronic publishing fans show strongest brand affinity for Algemeen Dagblad (1.69×), Jumbo (supermarket) (1.75×), and WhatsApp (1.85×) over the country average.
Electronic publishing fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Holland (reach ~400K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Electronic publishing itself, the audience over-indexes on Jumbo (supermarket) (1.75×), WhatsApp (1.85×), Rabobank (1.74×), and Walking (2.39×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Electronic publishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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