Electronic publishing Audience in Germany
Electronic publishing has an estimated audience of 4,688,183 people in Germany. 56.0% are female, 44.0% are male, average age 43.0. Top regions: Rheinland-Pfalz, Hessen, Bayern. Top brand affinities: Satire, Tagesschau, Subscription business model, German television comedy, Transfermarkt.
The average Electronic publishing fan in Germany is 43.0 years old, more female, and lives primarily in Rheinland-Pfalz. The audience is concentrated in Rheinland-Pfalz, Hessen, Bayern. Top brand affinities include Satire, Tagesschau, Subscription business model, with strongest over-indexing on Satire (8.81× the country average). Demographically, the Electronic publishing audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Convenience Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Demographics of Electronic publishing fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 43.0 |
| Estimated audience size | 4,688,183 |
Audience persona
The typical Electronic publishing fan in Germany is more female, around 43.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Rheinland-Pfalz | 681,098 | 2.9× |
| Hessen | 456,350 | 1.28× |
| Bayern | 167,774 | 0.22× |
| Nordrhein-Westfalen | 163,210 | 0.16× |
| Thüringen | 135,083 | 1.13× |
| Sachsen-Anhalt | 128,987 | 1.06× |
| Baden-Württemberg | 127,519 | 0.2× |
| Berlin | 118,814 | 0.57× |
| Brandenburg | 112,654 | 0.77× |
| Bremen | 111,735 | 2.79× |
| Mecklenburg-Vorpommern | 109,954 | 1.23× |
| Niedersachsen | 106,546 | 0.23× |
| Saarland | 104,100 | 1.81× |
| Sachsen | 101,184 | 0.44× |
| Schleswig-Holstein | 99,594 | 0.59× |
| Hamburg | 65,537 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 8.81× | Literature |
| Tagesschau | 2.71× | Movies & TV |
| Subscription business model | 5.12× | Shopping |
| German television comedy | 6.06× | Movies & TV |
| Transfermarkt | 2.84× | Sports |
| Allgäu | 5.82× | Travel & Leisure |
| Hygiene | 3.04× | Beauty & Wellness |
| Self care | 3.21× | Health |
| Country rap | 5.42× | Music & Radio |
| Pets | 1.62× | Pets & Animals |
| Bicycle wheel | 6.73× | Cars & Mobility |
| Ryanair | 2.25× | Travel & Leisure |
| Family | 1.75× | Kids & Family |
| Online newspaper | 2.5× | News |
| Vacations | 2.24× | Travel & Leisure |
| Stuttgart | 2.51× | Travel & Leisure |
| Automobiles | 1.58× | Cars & Mobility |
| Vacation rental | 3.23× | Travel & Leisure |
| Fressnapf | 2.72× | Shopping |
| Walking | 3.32× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.01 |
| Tradition | CONSERVATISM | 1.65 |
| Patriotism | CONSERVATISM | 1.5 |
| Urban Lifestyle | OPEN | 1.38 |
| Indulgence | JOY | 1.37 |
| Early Adopter Mentality | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Brazil | 5.5% |
| India | 5.5% |
See Electronic publishing audiences in other countries
More News audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Electronic publishing have in Germany?
Electronic publishing has an estimated audience of 4,688,183 people in Germany, concentrated in Rheinland-Pfalz and Hessen.
What is the gender split and age of Electronic publishing fans?
56.0% of Electronic publishing fans are female, 44.0% are male, with an average age of 43.0 years.
Which brands do Electronic publishing fans like most?
Electronic publishing fans show strongest brand affinity for Satire (8.81×), Tagesschau (2.71×), and Subscription business model (5.12×) over the country average.
Where do Electronic publishing fans live in Germany?
Electronic publishing fans in Germany are most concentrated in Rheinland-Pfalz (reach 681,098), Hessen (reach 456,350), and Bayern (reach 167,774). These three regions account for the largest share of the active audience.
What other brands do Electronic publishing fans also like?
Beyond Electronic publishing itself, the audience over-indexes on Tagesschau (2.71×), Subscription business model (5.12×), German television comedy (6.06×), and Transfermarkt (2.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Electronic publishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.