Bicycle wheel Audience in Germany
Bicycle wheel has an estimated audience of 1,540,043 people in Germany. 28.9% are female, 71.1% are male, average age 43.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Privacy law, Bicycle handlebar, Bicycle frame, Bicycle helmet, Bicycle suspension.
The average Bicycle wheel fan in Germany is 43.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Privacy law, Bicycle handlebar, Bicycle frame, with strongest over-indexing on Privacy law (81.36× the country average). Demographically, the Bicycle wheel audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Sports Activity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Bicycle wheel fans
| Metric | Value |
|---|---|
| Female | 28.9% |
| Male | 71.1% |
| Average age | 43.6 |
| Estimated audience size | 1,540,043 |
Audience persona
The typical Bicycle wheel fan in Germany is more male, around 43.6 years old, with strong Sports Activity tendencies and a notable affinity for Privacy law.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 405,061 | 1.2× |
| Bayern | 270,783 | 1.09× |
| Baden-Württemberg | 266,332 | 1.27× |
| Niedersachsen | 179,710 | 1.2× |
| Hessen | 114,912 | 0.98× |
| Rheinland-Pfalz | 94,303 | 1.22× |
| Sachsen | 63,708 | 0.84× |
| Schleswig-Holstein | 62,931 | 1.14× |
| Berlin | 62,429 | 0.91× |
| Brandenburg | 38,891 | 0.81× |
| Hamburg | 37,462 | 1.08× |
| Thüringen | 31,716 | 0.81× |
| Sachsen-Anhalt | 31,145 | 0.78× |
| Mecklenburg-Vorpommern | 23,178 | 0.79× |
| Saarland | 17,386 | 0.92× |
| Bremen | 12,627 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Privacy law | 81.36× | Internet & Social Media |
| Bicycle handlebar | 46.99× | Sports |
| Bicycle frame | 23.67× | Sports |
| Bicycle helmet | 23.74× | Cars & Mobility |
| Bicycle suspension | 41.14× | Sports |
| Bicycle gearing | 52.32× | Cars & Mobility |
| Colnago | 21.19× | Cars & Mobility |
| Cyclo-cross | 23.92× | Sports |
| Orbea | 20.87× | Cars & Mobility |
| Freeride | 21.08× | Sports |
| Recreation | 5.84× | Travel & Leisure |
| Pedelec | 10.32× | Cars & Mobility |
| Wheel | 7.53× | Cars & Mobility |
| Bicycle saddle | 41.32× | Sports |
| Sustainable transport | 11.85× | Cars & Mobility |
| Bicycle | 6.47× | Cars & Mobility |
| Focus Bikes | 24.31× | Cars & Mobility |
| BIKE Magazin | 59.45× | Sports |
| Cycling | 5.84× | Sports |
| Leisure | 3.56× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.98 |
| Risk Appetite | THRILL | 1.59 |
| DIY Mentality | THRILL | 1.58 |
| Patriotism | CONSERVATISM | 1.51 |
| Sustainability | BALANCE | 1.49 |
| Pet Ownership | JOY | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.2% |
| Germany | 10.0% |
| Italy | 9.9% |
See Bicycle wheel audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bicycle wheel have in Germany?
Bicycle wheel has an estimated audience of 1,540,043 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bicycle wheel fans?
28.9% of Bicycle wheel fans are female, 71.1% are male, with an average age of 43.6 years.
Which brands do Bicycle wheel fans like most?
Bicycle wheel fans show strongest brand affinity for Privacy law (81.36×), Bicycle handlebar (46.99×), and Bicycle frame (23.67×) over the country average.
Where do Bicycle wheel fans live in Germany?
Bicycle wheel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 405,061), Bayern (reach 270,783), and Baden-Württemberg (reach 266,332). These three regions account for the largest share of the active audience.
What other brands do Bicycle wheel fans also like?
Beyond Bicycle wheel itself, the audience over-indexes on Bicycle handlebar (46.99×), Bicycle frame (23.67×), Bicycle helmet (23.74×), and Bicycle suspension (41.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bicycle wheel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.