Rascasse Audience Intelligence

Bicycle wheel Audience in Germany

A data profile of the people who buy, follow and care about Bicycle wheel in Germany — modelled from more than twelve digital signal sources. Bicycle wheel has an estimated audience of 1,540,043 people in Germany.

#2370among Topic in Germany#215in Cars & Mobility

The average Bicycle wheel fan in Germany is 43.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Privacy law, Bicycle handlebar, Bicycle frame, with strongest over-indexing on Privacy law (81.36× the country average).

Demographically, the Bicycle wheel audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Need for Security, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bicycle wheel fan in Germany is more male, around 43.6 years old, with strong Need for Security tendencies and a notable affinity for Privacy law.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bicycle wheel profile in Germany.

Audience size
1.5M
in Germany
Gender
28.9%♀
71.1% male
Age
43.6
average years
Country rank
#4353
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bicycle wheel fans

28.9% are female, 71.1% are male, average age 43.6.

Fig. 02

Gender split

28.9%
Female
71.1%
Male
Demographic split for Bicycle wheel audience in Germany
MetricValue
Female28.9%
Male71.1%
Average age43.6
Estimated audience size1,540,043
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Bicycle wheel audience in Germany
Age bracketShare%
16-1911%
20-2913%
30-3921%
40-4927%
50+27%
Fig. 04

Worldwide distribution

10.0%

of the worldwide Bicycle wheel audience comes from Germany.

Worldwide audience distribution share by country for Bicycle wheel
CountryShare
United States13.2%
Germany10.0%
Italy9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bicycle wheel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bicycle wheel fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~30K1.94×
02Baden-Württemberg~300K1.25×
03Rheinland-Pfalz~90K1.19×
04Nordrhein-Westfalen~400K1.17×
05Niedersachsen~200K1.16×
06Schleswig-Holstein~60K1.13×
07Bayern~300K1.06×
08Hamburg~40K1.06×
09Hessen~100K0.97×
10Saarland~20K0.96×
11Berlin~60K0.90×
12Sachsen~60K0.84×
13Brandenburg~40K0.84×
14Thüringen~30K0.84×
15Sachsen-Anhalt~30K0.82×
16Mecklenburg-Vorpommern~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Bicycle wheel, Germany
0.81×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bicycle wheel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bicycle wheel audience
#·InterestCategoryAffinity×
01Privacy lawInternet & Social Media81.36×
02BIKE MagazinSports59.45×
03Bicycle gearingCars & Mobility52.32×
04Bicycle handlebarSports46.99×
05Bicycle saddleSports41.32×
06Bicycle suspensionSports41.14×
07Focus BikesCars & Mobility24.31×
08Cyclo-crossSports23.92×
09Bicycle helmetCars & Mobility23.74×
10Bicycle frameSports23.67×
11ColnagoCars & Mobility21.19×
12FreerideSports21.08×
13OrbeaCars & Mobility20.87×
14Sustainable transportCars & Mobility11.85×
15PedelecCars & Mobility10.32×
16WheelCars & Mobility7.53×
17BicycleCars & Mobility6.47×
18RecreationTravel & Leisure5.84×
19CyclingSports5.84×
20LeisureTravel & Leisure3.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bicycle wheel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bicycle wheel audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.74×
Sports ActivityPOWER2.56×
SpiritualityBALANCE2.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bicycle wheel audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.57×
Quality AwarenessPREMIUM0.98×
Design AffinityPREMIUM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bicycle wheel have in Germany?

Bicycle wheel has an estimated audience of 1,540,043 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bicycle wheel fans?

28.9% of Bicycle wheel fans are female, 71.1% are male, with an average age of 43.6 years.

03

Which brands do Bicycle wheel fans like most?

Bicycle wheel fans show strongest brand affinity for Privacy law (81.36×), Bicycle handlebar (46.99×), and Bicycle frame (23.67×) over the country average.

04

Where do Bicycle wheel fans live in Germany?

Bicycle wheel fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Bicycle wheel fans also like?

Beyond Bicycle wheel itself, the audience over-indexes on Bicycle handlebar (46.99×), Bicycle frame (23.67×), Bicycle helmet (23.74×), and Bicycle suspension (41.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Bicycle wheel audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bicycle wheel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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