Rascasse Audience Intelligence

Bicycle handlebar Audience in Germany

A data profile of the people who buy, follow and care about Bicycle handlebar in Germany — modelled from more than twelve digital signal sources. Bicycle handlebar has an estimated audience of 748,704 people in Germany.

#3745among Topic in Germany#653in Sports

The average Bicycle handlebar fan in Germany is 45.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Bicycle wheel, Shimano, Tour de France, with strongest over-indexing on Bicycle wheel (46.99× the country average).

Demographically, the Bicycle handlebar audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bicycle handlebar fan in Germany is more male, around 45.3 years old, with strong Quality Awareness tendencies and a notable affinity for Bicycle wheel.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bicycle handlebar profile in Germany.

Audience size
749K
in Germany
Gender
29.2%♀
70.8% male
Age
45.3
average years
Country rank
#8389
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bicycle handlebar fans

29.2% are female, 70.8% are male, average age 45.3.

Fig. 02

Gender split

29.2%
Female
70.8%
Male
Demographic split for Bicycle handlebar audience in Germany
MetricValue
Female29.2%
Male70.8%
Average age45.3
Estimated audience size748,704
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Bicycle handlebar audience in Germany
Age bracketShare%
16-197%
20-2912%
30-3922%
40-4930%
50+29%
Fig. 04

Worldwide distribution

8.7%

of the worldwide Bicycle handlebar audience comes from Germany.

Worldwide audience distribution share by country for Bicycle handlebar
CountryShare
United States17.6%
Italy10.5%
Germany8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bicycle handlebar audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bicycle handlebar fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~90K1.29×
02Mecklenburg-Vorpommern~20K1.27×
03Brandenburg~30K1.25×
04Sachsen-Anhalt~20K1.19×
05Schleswig-Holstein~30K1.18×
06Bremen~7K1.15×
07Sachsen~40K1.10×
08Thüringen~20K1.05×
09Berlin~30K0.97×
10Hamburg~20K0.94×
11Nordrhein-Westfalen~100K0.88×
12Saarland~8K0.83×
13Bayern~100K0.80×
14Rheinland-Pfalz~30K0.80×
15Baden-Württemberg~80K0.78×
16Hessen~40K0.71×
Fig. 06

Affinity by region

Affinity by region — Bicycle handlebar, Germany
0.71×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bicycle handlebar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bicycle handlebar audience
#·InterestCategoryAffinity×
01Bicycle wheelCars & Mobility46.99×
02Zach GalifianakisMovies & TV20.00×
03EsselungaShopping20.00×
04Cyclo-crossSports16.45×
05ShimanoCars & Mobility15.44×
06Vuelta a EspañaSports13.17×
07Sanremo Music FestivalMusic & Radio12.56×
08Bicycle helmetCars & Mobility11.24×
09Water poloSports10.98×
10stravaSports10.50×
11Single track (mountain biking)Sports10.11×
12SRAM CorporationCars & Mobility9.44×
13Tour de FranceSports8.86×
14Electric bicycleCars & Mobility6.57×
15Sandra BullockMovies & TV5.54×
16Electric motorcycles and scootersCars & Mobility5.32×
17Sustainable transportCars & Mobility5.20×
18NatureHome & Garden2.43×
19TagesschauMovies & TV1.85×
20FamilyKids & Family1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bicycle handlebar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bicycle handlebar audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.91×
Risk AppetiteTHRILL1.88×
Need for SecurityCONSERVATISM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bicycle handlebar audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
Price SensitivityPREMIUM0.73×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bicycle handlebar have in Germany?

Bicycle handlebar has an estimated audience of 748,704 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bicycle handlebar fans?

29.2% of Bicycle handlebar fans are female, 70.8% are male, with an average age of 45.3 years.

03

Which brands do Bicycle handlebar fans like most?

Bicycle handlebar fans show strongest brand affinity for Bicycle wheel (46.99×), Shimano (15.44×), and Tour de France (8.86×) over the country average.

04

Where do Bicycle handlebar fans live in Germany?

Bicycle handlebar fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Niedersachsen (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Bicycle handlebar fans also like?

Beyond Bicycle handlebar itself, the audience over-indexes on Shimano (15.44×), Tour de France (8.86×), Cyclo-cross (16.45×), and Vuelta a España (13.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Bicycle handlebar audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bicycle handlebar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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