Bicycle handlebar Audience in Germany
Bicycle handlebar has an estimated audience of 748,704 people in Germany. 29.2% are female, 70.8% are male, average age 45.3. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Goes, Progressive rock, Unique Gifts, MK, Stradivarius.
The average Bicycle handlebar fan in Germany is 45.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Goes, Progressive rock, Unique Gifts, with strongest over-indexing on Goes (2.94× the country average). Demographically, the Bicycle handlebar audience skews more male with an average age of 45.3, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Bicycle handlebar fans
| Metric | Value |
|---|---|
| Female | 29.2% |
| Male | 70.8% |
| Average age | 45.3 |
| Estimated audience size | 748,704 |
Audience persona
The typical Bicycle handlebar fan in Germany is more male, around 45.3 years old, with strong Sports Activity tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 147,449 | 0.9× |
| Bayern | 96,341 | 0.8× |
| Niedersachsen | 96,086 | 1.32× |
| Baden-Württemberg | 78,543 | 0.77× |
| Sachsen | 41,169 | 1.12× |
| Hessen | 40,085 | 0.7× |
| Berlin | 33,929 | 1.01× |
| Schleswig-Holstein | 31,054 | 1.16× |
| Rheinland-Pfalz | 29,110 | 0.78× |
| Brandenburg | 28,629 | 1.23× |
| Sachsen-Anhalt | 22,724 | 1.17× |
| Thüringen | 19,591 | 1.03× |
| Mecklenburg-Vorpommern | 19,444 | 1.36× |
| Hamburg | 16,323 | 0.96× |
| Bremen | 7,270 | 1.14× |
| Saarland | 5,051 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 2.94× | Travel & Leisure |
| Progressive rock | 3.99× | Music & Radio |
| Unique Gifts | 1.65× | Shopping |
| MK | 3.5× | Music & Radio |
| Stradivarius | 1.91× | Shopping |
| Israel | 2.28× | Travel & Leisure |
| Burgos | 7.88× | Travel & Leisure |
| Urban horticulture | 1.66× | Home & Garden |
| A Streetcar Named Desire (1951 film) | 14× | Movies & TV |
| Birthday Gifts | 1.54× | Kids & Family |
| Jersey (fabric) | 4.6× | Fashion & Accessoires |
| Gumbal | 4.95× | Cars & Mobility |
| Las Terrenas | 14.22× | Travel & Leisure |
| KLIX (AM) | 1.96× | Music & Radio |
| Jane Eyre (1996 film) | 5.37× | Movies & TV |
| Natural rubber | 1.56× | Cars & Mobility |
| Information technology consulting | 2.73× | Technology & Electronics |
| Graham Greene (actor) | 2.6× | |
| Caprivi Strip | 6.26× | |
| Portia de Rossi | 3.91× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.69 |
| Sustainability | BALANCE | 1.62 |
| Patriotism | CONSERVATISM | 1.54 |
| Need for Security | CONSERVATISM | 1.41 |
| Pet Ownership | JOY | 1.21 |
| Indulgence | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 10.5% |
| Germany | 8.7% |
See Bicycle handlebar audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bicycle handlebar have in Germany?
Bicycle handlebar has an estimated audience of 748,704 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bicycle handlebar fans?
29.2% of Bicycle handlebar fans are female, 70.8% are male, with an average age of 45.3 years.
Which brands do Bicycle handlebar fans like most?
Bicycle handlebar fans show strongest brand affinity for Goes (2.94×), Progressive rock (3.99×), and Unique Gifts (1.65×) over the country average.
Where do Bicycle handlebar fans live in Germany?
Bicycle handlebar fans in Germany are most concentrated in Nordrhein-Westfalen (reach 147,449), Bayern (reach 96,341), and Niedersachsen (reach 96,086). These three regions account for the largest share of the active audience.
What other brands do Bicycle handlebar fans also like?
Beyond Bicycle handlebar itself, the audience over-indexes on Progressive rock (3.99×), Unique Gifts (1.65×), MK (3.5×), and Stradivarius (1.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bicycle handlebar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.