Sanremo Music Festival Audience in Germany
Sanremo Music Festival has an estimated audience of 12,865 people in Germany. 50.7% are female, 49.3% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Matilda de Angelis, Tiziano Ferro, Golf course, Gianni Morandi, Super!.
The average Sanremo Music Festival fan in Germany is 37.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Matilda de Angelis, Tiziano Ferro, Golf course, with strongest over-indexing on Matilda de Angelis (102.66× the country average). Demographically, the Sanremo Music Festival audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Tradition, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Event · Subtype: Music festival
Demographics of Sanremo Music Festival fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 37.5 |
| Estimated audience size | 12,865 |
Audience persona
The typical Sanremo Music Festival fan in Germany is balanced, around 37.5 years old, with strong Tradition tendencies and a notable affinity for Matilda de Angelis.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 161,547 | 1.71× |
| Bayern | 89,822 | 1.3× |
| Baden-Württemberg | 71,391 | 1.21× |
| Hessen | 39,321 | 1.2× |
| Niedersachsen | 33,511 | 0.8× |
| Berlin | 24,957 | 1.29× |
| Rheinland-Pfalz | 17,198 | 0.8× |
| Sachsen | 16,102 | 0.76× |
| Hamburg | 11,165 | 1.15× |
| Schleswig-Holstein | 10,255 | 0.66× |
| Brandenburg | 8,014 | 0.6× |
| Sachsen-Anhalt | 7,282 | 0.65× |
| Thüringen | 7,263 | 0.66× |
| Saarland | 6,565 | 1.24× |
| Mecklenburg-Vorpommern | 5,404 | 0.66× |
| Bremen | 4,881 | 1.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Matilda de Angelis | 102.66× | Movies & TV |
| Tiziano Ferro | 147.33× | Music & Radio |
| Golf course | 20× | Sports |
| Gianni Morandi | 123.36× | Music & Radio |
| Super! | 51.05× | Movies & TV |
| Marco Mengoni | 83.46× | Music & Radio |
| Birthday cake | 20× | Food & Beverages |
| Chanson | 35.26× | Music & Radio |
| Tree house | 20× | Kids & Family |
| Giorgia Meloni | 19.87× | Politics & Society |
| La Repubblica | 28.9× | News |
| Gianna Nannini | 20× | Music & Radio |
| K2 (TV channel) | 28.67× | Movies & TV |
| Alessandra Amoroso | 113.83× | Music & Radio |
| Zucchero Fornaciari | 26.86× | Music & Radio |
| Pope John Paul II | 20× | Politics & Society |
| Frankfurt Airport | 20× | Travel & Leisure |
| Zucchero | 26.82× | Music & Radio |
| Health policy | 11.79× | Politics & Society |
| Vasco Rossi | 59.55× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.77 |
| Spirituality | BALANCE | 1.48 |
| Convenience Orientation | PREMIUM | 1.41 |
| LGBTQ+ Identity | OPEN | 1.32 |
| Urban Lifestyle | OPEN | 1.3 |
| Family Orientation | CONSERVATISM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 91.8% |
| France | 2.3% |
| Switzerland | 1.2% |
See Sanremo Music Festival audiences in other countries
- Sanremo Music Festival — United States
- Sanremo Music Festival — United Kingdom
- Sanremo Music Festival — France
- Sanremo Music Festival — Italy
- Sanremo Music Festival — Spain
- Sanremo Music Festival — Brazil
- Sanremo Music Festival — Japan
- Sanremo Music Festival — South Korea
- Sanremo Music Festival — India
More Music festival audiences in Germany
- Eurovision Song Contest (3,766,576)
- Rock am Ring (1,639,833)
- Wacken Open Air (1,467,256)
- Lollapalooza (1,266,723)
- Rock im Park (1,223,855)
Frequently asked questions
How many fans does Sanremo Music Festival have in Germany?
Sanremo Music Festival has an estimated audience of 12,865 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sanremo Music Festival fans?
50.7% of Sanremo Music Festival fans are female, 49.3% are male, with an average age of 37.5 years.
Which brands do Sanremo Music Festival fans like most?
Sanremo Music Festival fans show strongest brand affinity for Matilda de Angelis (102.66×), Tiziano Ferro (147.33×), and Golf course (20×) over the country average.
Where do Sanremo Music Festival fans live in Germany?
Sanremo Music Festival fans in Germany are most concentrated in Nordrhein-Westfalen (reach 161,547), Bayern (reach 89,822), and Baden-Württemberg (reach 71,391). These three regions account for the largest share of the active audience.
What other brands do Sanremo Music Festival fans also like?
Beyond Sanremo Music Festival itself, the audience over-indexes on Tiziano Ferro (147.33×), Golf course (20×), Gianni Morandi (123.36×), and Super! (51.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sanremo Music Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.