Chanson Audience in Germany
Chanson has an estimated audience of 480,498 people in Germany. 62.8% are female, 37.2% are male, average age 44.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jonas Kaufmann, Plácido Domingo, Rosenstolz, Soprano, Luciano Pavarotti.
The average Chanson fan in Germany is 44.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jonas Kaufmann, Plácido Domingo, Rosenstolz, with strongest over-indexing on Jonas Kaufmann (28.36× the country average). Demographically, the Chanson audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Urban Lifestyle, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Chanson fans
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 44.0 |
| Estimated audience size | 480,498 |
Audience persona
The typical Chanson fan in Germany is more female, around 44.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Jonas Kaufmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 105,923 | 1.01× |
| Bayern | 73,512 | 0.95× |
| Baden-Württemberg | 65,785 | 1× |
| Niedersachsen | 46,904 | 1.01× |
| Hessen | 36,252 | 0.99× |
| Berlin | 27,730 | 1.29× |
| Sachsen | 25,120 | 1.07× |
| Rheinland-Pfalz | 23,833 | 0.99× |
| Schleswig-Holstein | 15,740 | 0.91× |
| Brandenburg | 13,902 | 0.93× |
| Hamburg | 11,871 | 1.09× |
| Thüringen | 11,741 | 0.96× |
| Sachsen-Anhalt | 10,965 | 0.88× |
| Mecklenburg-Vorpommern | 8,332 | 0.91× |
| Saarland | 7,209 | 1.22× |
| Bremen | 3,236 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jonas Kaufmann | 28.36× | Music & Radio |
| Plácido Domingo | 31.36× | Music & Radio |
| Rosenstolz | 14.2× | Music & Radio |
| Soprano | 17.47× | Music & Radio |
| Luciano Pavarotti | 24.41× | Music & Radio |
| Chess (musical) | 28.86× | Music & Radio |
| The Three Tenors | 30.33× | Music & Radio |
| Kino (band) | 6.14× | Music & Radio |
| The Royal Ballet | 20.04× | Arts & Culture |
| Anna Netrebko | 20.83× | Music & Radio |
| Richard Wagner | 18.98× | Music & Radio |
| Kurt Cobain | 11.04× | Music & Radio |
| Jon Bon Jovi | 11.74× | Music & Radio |
| Ozzy Osbourne | 6.96× | Music & Radio |
| Tenor | 19.16× | Music & Radio |
| Johnny Cash | 8.94× | Music & Radio |
| Ballet company | 18.9× | |
| Wirtz | 3.35× | Music & Radio |
| Eastman School of Music | 33.41× | Business & Career |
| Andy Warhol | 8.62× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.38 |
| Spirituality | BALANCE | 1.37 |
| Sustainability | BALANCE | 1.31 |
| Mindfulness | BALANCE | 1.26 |
| Sports Activity | POWER | 1.24 |
| Convenience Orientation | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 46.2% |
| Brazil | 9.3% |
| Belgium | 4.3% |
See Chanson audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Chanson have in Germany?
Chanson has an estimated audience of 480,498 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chanson fans?
62.8% of Chanson fans are female, 37.2% are male, with an average age of 44.0 years.
Which brands do Chanson fans like most?
Chanson fans show strongest brand affinity for Jonas Kaufmann (28.36×), Plácido Domingo (31.36×), and Rosenstolz (14.2×) over the country average.
Where do Chanson fans live in Germany?
Chanson fans in Germany are most concentrated in Nordrhein-Westfalen (reach 105,923), Bayern (reach 73,512), and Baden-Württemberg (reach 65,785). These three regions account for the largest share of the active audience.
What other brands do Chanson fans also like?
Beyond Chanson itself, the audience over-indexes on Plácido Domingo (31.36×), Rosenstolz (14.2×), Soprano (17.47×), and Luciano Pavarotti (24.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chanson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.