Chanson Audience in Germany
A data profile of the people who buy, follow and care about Chanson in Germany — modelled from more than twelve digital signal sources. Chanson has an estimated audience of 480,498 people in Germany.
The average Chanson fan in Germany is 44.0 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Jonas Kaufmann, Soprano, Chess (musical), with strongest over-indexing on Jonas Kaufmann (28.36× the country average).
Demographically, the Chanson audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Spirituality, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Chanson fan in Germany is more female, around 44.0 years old, with strong Spirituality tendencies and a notable affinity for Jonas Kaufmann.
At a glance
The key figures that characterise the Chanson profile in Germany.
Search interest · 12-month trend
Demographics of Chanson fans
62.8% are female, 37.2% are male, average age 44.0.
Gender split
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 44.0 |
| Estimated audience size | 480,498 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 30% |
Geography
Where the Chanson audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~8K | 1.28× | |
| 02 | Berlin | ~30K | 1.18× | |
| 03 | Sachsen | ~30K | 1.06× | |
| 04 | Hamburg | ~10K | 1.06× | |
| 05 | Rheinland-Pfalz | ~20K | 1.00× | |
| 06 | Thüringen | ~10K | 0.99× | |
| 07 | Baden-Württemberg | ~60K | 0.98× | |
| 08 | Nordrhein-Westfalen | ~100K | 0.97× | |
| 09 | Niedersachsen | ~50K | 0.97× | |
| 10 | Hessen | ~40K | 0.96× | |
| 11 | Brandenburg | ~10K | 0.96× | |
| 12 | Mecklenburg-Vorpommern | ~9K | 0.96× | |
| 13 | Sachsen-Anhalt | ~10K | 0.94× | |
| 14 | Bremen | ~4K | 0.93× | |
| 15 | Bayern | ~70K | 0.92× | |
| 16 | Schleswig-Holstein | ~20K | 0.92× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Chanson audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eastman School of Music | Business & Career | 33.41× | ||
| 02 | Plácido Domingo | Music & Radio | 31.36× | ||
| 03 | The Three Tenors | Music & Radio | 30.33× | ||
| 04 | Chess (musical) | Music & Radio | 28.86× | ||
| 05 | Jonas Kaufmann | Music & Radio | 28.36× | ||
| 06 | Luciano Pavarotti | Music & Radio | 24.41× | ||
| 07 | Anna Netrebko | Music & Radio | 20.83× | ||
| 08 | The Royal Ballet | Arts & Culture | 20.04× | ||
| 09 | Tenor | Music & Radio | 19.16× | ||
| 10 | Richard Wagner | Music & Radio | 18.98× | ||
| 11 | Ballet company | Topic | 18.90× | ||
| 12 | Soprano | Music & Radio | 17.47× | ||
| 13 | Rosenstolz | Music & Radio | 14.20× | ||
| 14 | Jon Bon Jovi | Music & Radio | 11.74× | ||
| 15 | Kurt Cobain | Music & Radio | 11.04× | ||
| 16 | Johnny Cash | Music & Radio | 8.94× | ||
| 17 | Ozzy Osbourne | Music & Radio | 6.96× | ||
| 18 | Kino (band) | Music & Radio | 6.14× | ||
| 19 | Herbert Grönemeyer | Music & Radio | 4.99× | ||
| 20 | Sarah Connor | Music & Radio | 4.64× |
Personality of the Chanson audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.78× | |
| Mindfulness | BALANCE | 1.56× | |
| Tradition | CONSERVATISM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.89× | |
| DIY Mentality | THRILL | 0.92× | |
| Price Sensitivity | PREMIUM | 0.94× |
Frequently asked questions
How many fans does Chanson have in Germany?
Chanson has an estimated audience of 480,498 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chanson fans?
62.8% of Chanson fans are female, 37.2% are male, with an average age of 44.0 years.
Which brands do Chanson fans like most?
Chanson fans show strongest brand affinity for Jonas Kaufmann (28.36×), Soprano (17.47×), and Chess (musical) (28.86×) over the country average.
Where do Chanson fans live in Germany?
Chanson fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Chanson fans also like?
Beyond Chanson itself, the audience over-indexes on Soprano (17.47×), Chess (musical) (28.86×), Luciano Pavarotti (24.41×), and The Three Tenors (30.33×) compared to the Germany average.
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See Chanson audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chanson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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