Chess (musical) Audience in Germany
A data profile of the people who buy, follow and care about Chess (musical) in Germany — modelled from more than twelve digital signal sources. Chess (musical) has an estimated audience of 240,204 people in Germany.
The average Chess (musical) fan in Germany is 36.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Chess.com, Cabaret (musical), Maersk, with strongest over-indexing on Chess.com (191.17× the country average).
Demographically, the Chess (musical) audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Risk Appetite, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Chess (musical) fan in Germany is balanced, around 36.4 years old, with strong Risk Appetite tendencies and a notable affinity for Chess.com.
At a glance
The key figures that characterise the Chess (musical) profile in Germany.
Search interest · 12-month trend
Demographics of Chess (musical) fans
50.0% are female, 50.0% are male, average age 36.4.
Gender split
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 36.4 |
| Estimated audience size | 240,204 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide Chess (musical) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 14.0% |
| India | 10.1% |
| Colombia | 4.6% |
Geography
Where the Chess (musical) audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~20K | 1.36× | |
| 02 | Saarland | ~4K | 1.30× | |
| 03 | Bremen | ~2K | 1.26× | |
| 04 | Berlin | ~10K | 1.24× | |
| 05 | Baden-Württemberg | ~40K | 1.20× | |
| 06 | Rheinland-Pfalz | ~10K | 1.17× | |
| 07 | Bayern | ~40K | 1.16× | |
| 08 | Nordrhein-Westfalen | ~60K | 1.13× | |
| 09 | Schleswig-Holstein | ~8K | 0.96× | |
| 10 | Hamburg | ~5K | 0.95× | |
| 11 | Niedersachsen | ~20K | 0.85× | |
| 12 | Brandenburg | ~6K | 0.83× | |
| 13 | Sachsen | ~8K | 0.74× | |
| 14 | Thüringen | ~4K | 0.71× | |
| 15 | Sachsen-Anhalt | ~4K | 0.62× | |
| 16 | Mecklenburg-Vorpommern | ~3K | 0.60× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Chess (musical) audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chess.com | Sports | 191.17× | ||
| 02 | Cabaret (musical) | Music & Radio | 133.37× | ||
| 03 | Ken Block | Sports | 106.21× | ||
| 04 | Maersk | Business & Career | 101.99× | ||
| 05 | Altbier | Food & Beverages | 61.84× | ||
| 06 | Misfits (band) | Music & Radio | 56.99× | ||
| 07 | Footloose (musical) | Music & Radio | 33.04× | ||
| 08 | Payoneer | Business & Career | 30.26× | ||
| 09 | Chanson | Music & Radio | 28.86× | ||
| 10 | Circus Krone | Travel & Leisure | 28.64× | ||
| 11 | Madsen (band) | Music & Radio | 22.79× | ||
| 12 | Andrew Lloyd Webber | Music & Radio | 20.00× | ||
| 13 | Chicago (musical) | Music & Radio | 19.99× | ||
| 14 | BP | Cars & Mobility | 16.93× | ||
| 15 | Wicked (musical) | Music & Radio | 12.50× | ||
| 16 | Lithuania | Travel & Leisure | 11.08× | ||
| 17 | Nuremberg | Travel & Leisure | 8.93× | ||
| 18 | Voucher | Shopping | 6.35× | ||
| 19 | Fortuna Düsseldorf | Sports | 5.90× | ||
| 20 | Hugendubel | Shopping | 2.86× |
Personality of the Chess (musical) audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.61× | |
| Individualism | JOY | 1.55× | |
| Convenience Orientation | PREMIUM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.44× | |
| Price Sensitivity | PREMIUM | 0.63× | |
| Creativity | OPEN | 0.73× |
Frequently asked questions
How many fans does Chess (musical) have in Germany?
Chess (musical) has an estimated audience of 240,204 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chess (musical) fans?
50.0% of Chess (musical) fans are female, 50.0% are male, with an average age of 36.4 years.
Which brands do Chess (musical) fans like most?
Chess (musical) fans show strongest brand affinity for Chess.com (191.17×), Cabaret (musical) (133.37×), and Maersk (101.99×) over the country average.
Where do Chess (musical) fans live in Germany?
Chess (musical) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Chess (musical) fans also like?
Beyond Chess (musical) itself, the audience over-indexes on Cabaret (musical) (133.37×), Maersk (101.99×), Ken Block (106.21×), and Circus Krone (28.64×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Music & Radio audiences in Germany
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- Wicked (musical) (705,747)
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- Starlight Express (665,546)
See Chess (musical) audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chess (musical). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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