Chess (musical) Audience in Germany
Chess (musical) has an estimated audience of 225,962 people in Germany. 50.0% are female, 50.0% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Brigham Young University–Hawaii, Dog breed, Kendra Scott, Gil Ofarim, Progressive rock.
The average Chess (musical) fan in Germany is 36.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Brigham Young University–Hawaii, Dog breed, Kendra Scott, with strongest over-indexing on Brigham Young University–Hawaii (143.57× the country average). Demographically, the Chess (musical) audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Musical
Demographics of Chess (musical) fans
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 36.4 |
| Estimated audience size | 225,962 |
Audience persona
The typical Chess (musical) fan in Germany is balanced, around 36.4 years old, with strong Sustainability tendencies and a notable affinity for Brigham Young University–Hawaii.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 57,375 | 1.16× |
| Bayern | 43,162 | 1.19× |
| Baden-Württemberg | 37,738 | 1.22× |
| Hessen | 24,465 | 1.42× |
| Niedersachsen | 18,791 | 0.86× |
| Rheinland-Pfalz | 13,534 | 1.2× |
| Berlin | 12,982 | 1.28× |
| Schleswig-Holstein | 7,750 | 0.96× |
| Sachsen | 7,670 | 0.69× |
| Brandenburg | 5,657 | 0.81× |
| Hamburg | 5,057 | 0.99× |
| Thüringen | 3,796 | 0.66× |
| Sachsen-Anhalt | 3,321 | 0.57× |
| Saarland | 3,200 | 1.15× |
| Bremen | 2,482 | 1.28× |
| Mecklenburg-Vorpommern | 2,438 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brigham Young University–Hawaii | 143.57× | Business & Career |
| Dog breed | 3.24× | Pets & Animals |
| Kendra Scott | 25.63× | Fashion & Accessoires |
| Gil Ofarim | 2.19× | Music & Radio |
| Progressive rock | 2.67× | Music & Radio |
| Gretsch Guitars | 27.98× | Music & Radio |
| Hoogezand | 26.35× | Travel & Leisure |
| Tulkarm | 11.25× | Travel & Leisure |
| Corona (band) | 2.28× | Music & Radio |
| Hammock camping | 5.49× | Travel & Leisure |
| Home Delivery | 1.97× | Food & Beverages |
| Figure painting (hobby) | 2.7× | Arts & Culture |
| Minestrone | 1.69× | Food & Beverages |
| Chromebook | 4.04× | Technology & Electronics |
| Gran Torino | 2.89× | Movies & TV |
| Hypertext | 1.63× | Technology & Electronics |
| Hudson, New York | 3.22× | Travel & Leisure |
| Infoman | 50.65× | Movies & TV |
| Dell Inspiron | 5.65× | Technology & Electronics |
| Hastings, New Zealand | 20× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.4 |
| Early Adopter Mentality | POWER | 1.36 |
| Convenience Orientation | PREMIUM | 1.35 |
| Urban Lifestyle | OPEN | 1.32 |
| Extroversion | THRILL | 1.31 |
| LGBTQ+ Identity | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.7% |
| India | 10.5% |
| Colombia | 4.6% |
See Chess (musical) audiences in other countries
More Music & Radio audiences in Germany
- Cats (musical) (1,734,570)
- The Nutcracker (803,910)
- Wicked (musical) (719,097)
- Cirque du Soleil (685,364)
- Starlight Express (669,593)
Frequently asked questions
How many fans does Chess (musical) have in Germany?
Chess (musical) has an estimated audience of 225,962 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chess (musical) fans?
50.0% of Chess (musical) fans are female, 50.0% are male, with an average age of 36.4 years.
Which brands do Chess (musical) fans like most?
Chess (musical) fans show strongest brand affinity for Brigham Young University–Hawaii (143.57×), Dog breed (3.24×), and Kendra Scott (25.63×) over the country average.
Where do Chess (musical) fans live in Germany?
Chess (musical) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 57,375), Bayern (reach 43,162), and Baden-Württemberg (reach 37,738). These three regions account for the largest share of the active audience.
What other brands do Chess (musical) fans also like?
Beyond Chess (musical) itself, the audience over-indexes on Dog breed (3.24×), Kendra Scott (25.63×), Gil Ofarim (2.19×), and Progressive rock (2.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chess (musical). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.