Voucher Audience in Germany
Voucher has an estimated audience of 2,353,873 people in Germany. 62.0% are female, 38.0% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Saturn (store), Wunschgutschein, Discount stores, Edeka, Kaufland.
The average Voucher fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Saturn (store), Wunschgutschein, Discount stores, with strongest over-indexing on Saturn (store) (7.16× the country average). Demographically, the Voucher audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Price Sensitivity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Voucher fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 38.8 |
| Estimated audience size | 2,353,873 |
Audience persona
The typical Voucher fan in Germany is more female, around 38.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Saturn (store).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 554,145 | 1.08× |
| Bayern | 379,176 | 1× |
| Baden-Württemberg | 335,738 | 1.05× |
| Niedersachsen | 249,391 | 1.09× |
| Hessen | 180,706 | 1.01× |
| Sachsen | 121,312 | 1.05× |
| Rheinland-Pfalz | 119,931 | 1.02× |
| Berlin | 103,711 | 0.99× |
| Schleswig-Holstein | 85,511 | 1.01× |
| Brandenburg | 78,140 | 1.07× |
| Thüringen | 62,587 | 1.04× |
| Sachsen-Anhalt | 62,521 | 1.03× |
| Hamburg | 50,481 | 0.95× |
| Mecklenburg-Vorpommern | 40,518 | 0.9× |
| Saarland | 26,199 | 0.91× |
| Bremen | 16,459 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Saturn (store) | 7.16× | Shopping |
| Wunschgutschein | 4.66× | Shopping |
| Discount stores | 1.98× | Shopping |
| Edeka | 2.03× | Shopping |
| Kaufland | 2.05× | Shopping |
| Groupon | 4.61× | Internet & Social Media |
| Netto Marken-Discount | 2× | Shopping |
| Coupons | 2.61× | Shopping |
| REWE | 1.79× | Shopping |
| Amazon.com | 1.65× | Shopping |
| Rossmann | 1.91× | Shopping |
| Deichmann | 1.96× | Shopping |
| Family | 1.53× | Kids & Family |
| Gala | 1.8× | News |
| Tchibo | 2.3× | Shopping |
| EBay | 1.6× | Shopping |
| Bauhaus | 1.66× | Shopping |
| Furniture | 1.51× | Home & Garden |
| AutoScout24 | 1.72× | Cars & Mobility |
| Sales promotion | 2.14× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.73 |
| Community Orientation | OPEN | 1.28 |
| Pet Ownership | JOY | 1.27 |
| Risk Appetite | THRILL | 1.24 |
| LGBTQ+ Identity | OPEN | 1.2 |
| Sports Activity | POWER | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 9.4% |
| United Kingdom | 8.2% |
See Voucher audiences in other countries
More Shopping audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Voucher have in Germany?
Voucher has an estimated audience of 2,353,873 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Voucher fans?
62.0% of Voucher fans are female, 38.0% are male, with an average age of 38.8 years.
Which brands do Voucher fans like most?
Voucher fans show strongest brand affinity for Saturn (store) (7.16×), Wunschgutschein (4.66×), and Discount stores (1.98×) over the country average.
Where do Voucher fans live in Germany?
Voucher fans in Germany are most concentrated in Nordrhein-Westfalen (reach 554,145), Bayern (reach 379,176), and Baden-Württemberg (reach 335,738). These three regions account for the largest share of the active audience.
What other brands do Voucher fans also like?
Beyond Voucher itself, the audience over-indexes on Wunschgutschein (4.66×), Discount stores (1.98×), Edeka (2.03×), and Kaufland (2.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Voucher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.