Rascasse Audience Intelligence

Voucher Audience in Germany

A data profile of the people who buy, follow and care about Voucher in Germany — modelled from more than twelve digital signal sources. Voucher has an estimated audience of 2,353,873 people in Germany.

#1671among Topic in Germany#113in Shopping

The average Voucher fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Wunschgutschein, Discount stores, Edeka, with strongest over-indexing on Wunschgutschein (4.66× the country average).

Demographically, the Voucher audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Price Sensitivity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Voucher fan in Germany is more female, around 38.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Wunschgutschein.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Voucher profile in Germany.

Audience size
2.4M
in Germany
Gender
62.0%♀
38.0% male
Age
38.8
average years
Country rank
#2824
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Voucher fans

62.0% are female, 38.0% are male, average age 38.8.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Voucher audience in Germany
MetricValue
Female62.0%
Male38.0%
Average age38.8
Estimated audience size2,353,873
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Voucher audience in Germany
Age bracketShare%
16-1920%
20-2919%
30-3921%
40-4923%
50+17%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Voucher audience comes from Germany.

Worldwide audience distribution share by country for Voucher
CountryShare
United States19.3%
Italy9.4%
United Kingdom8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Voucher audience in Germany is strongest.

Fig. 05

Top regions by affinity

Voucher fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~70K1.09×
02Brandenburg~80K1.08×
03Niedersachsen~200K1.07×
04Nordrhein-Westfalen~500K1.06×
05Sachsen~100K1.06×
06Sachsen-Anhalt~60K1.05×
07Baden-Württemberg~300K1.03×
08Rheinland-Pfalz~100K1.01×
09Schleswig-Holstein~80K1.01×
10Bayern~400K0.99×
11Hessen~200K0.98×
12Berlin~100K0.94×
13Hamburg~50K0.93×
14Mecklenburg-Vorpommern~40K0.93×
15Saarland~30K0.93×
16Bremen~20K0.87×
Fig. 06

Affinity by region

Affinity by region — Voucher, Germany
0.87×1.00×1.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Voucher audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Voucher audience
#·InterestCategoryAffinity×
01WunschgutscheinShopping4.66×
02GrouponInternet & Social Media4.61×
03CouponsShopping2.61×
04TchiboShopping2.30×
05Sales promotionShopping2.14×
06KauflandShopping2.05×
07EdekaShopping2.03×
08Netto Marken-DiscountShopping2.00×
09Discount storesShopping1.98×
10DeichmannShopping1.96×
11RossmannShopping1.91×
12VodafoneTechnology & Electronics1.80×
13REWEShopping1.79×
14AutoScout24Cars & Mobility1.72×
15BauhausShopping1.66×
16Amazon.comShopping1.65×
17EBayShopping1.60×
18Müller (company)Food & Beverages1.59×
19FamilyKids & Family1.53×
20FurnitureHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Voucher audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Voucher audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.04×
CreativityOPEN1.35×
ExtroversionTHRILL1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Voucher audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.96×
Early Adopter MentalityPOWER0.96×
Sports ActivityPOWER0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Voucher have in Germany?

Voucher has an estimated audience of 2,353,873 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Voucher fans?

62.0% of Voucher fans are female, 38.0% are male, with an average age of 38.8 years.

03

Which brands do Voucher fans like most?

Voucher fans show strongest brand affinity for Wunschgutschein (4.66×), Discount stores (1.98×), and Edeka (2.03×) over the country average.

04

Where do Voucher fans live in Germany?

Voucher fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Voucher fans also like?

Beyond Voucher itself, the audience over-indexes on Discount stores (1.98×), Edeka (2.03×), Kaufland (2.05×), and Groupon (4.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in Germany

See Voucher audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Voucher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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