Wunschgutschein Audience in Germany
Wunschgutschein has an estimated audience of 9,279,974 people in Germany. 51.1% are female, 48.9% are male, average age 38.0. Top brand affinities: Artistic inspiration, Rossmann, Home Office, Progressive rock, Stradivarius.
Top brand affinities include Artistic inspiration, Rossmann, Home Office, with strongest over-indexing on Artistic inspiration (5.22× the country average). Demographically, the Wunschgutschein audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality.
Category: Shopping · Type: Product · Subtype: Gifts
Demographics of Wunschgutschein fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 38.0 |
| Estimated audience size | 9,279,974 |
Audience persona
The typical Wunschgutschein fan in Germany is balanced, around 38.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Artistic inspiration.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Artistic inspiration | 5.22× | Arts & Culture |
| Rossmann | 1.69× | Shopping |
| Home Office | 1.71× | Business & Career |
| Progressive rock | 1.63× | Music & Radio |
| Stradivarius | 1.56× | Shopping |
| Time (magazine) | 1.76× | News |
| Noodle (Gorillaz) | 2.25× | Music & Radio |
| Snow White (Fables) | 1.56× | Literature |
| Home Delivery | 1.72× | Food & Beverages |
| Women's empowerment | 2.2× | Politics & Society |
| Corfu (regional unit) | 1.79× | Travel & Leisure |
| Carrie (novel) | 3× | Literature |
| Bank account | 1.5× | Business & Career |
| Esra Erol | 2.7× | Movies & TV |
| Keeper (password manager) | 2.01× | Technology & Electronics |
| Dell Inspiron | 4.94× | Technology & Electronics |
| Coworking | 1.68× | Business & Career |
| The Hunt (2012 film) | 1.71× | Movies & TV |
| Vijesti.ba | 1.6× | News |
| Jaguar F-Pace | 2.41× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.67 |
| DIY Mentality | THRILL | 1.29 |
| Sports Activity | POWER | 1.21 |
| Family Orientation | CONSERVATISM | 1.19 |
| Design Affinity | PREMIUM | 1.13 |
| Healthy Lifestyle | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.2% |
| Austria | 4.1% |
| Switzerland | 0.2% |
See Wunschgutschein audiences in other countries
More Gifts audiences in Germany
- Boxlunch (15,154)
- Personalization Mall (888)
- Hoagies' Gifted Education Page (474)
- African American Expressions™ (194)
- DharmaShop.com (31)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wunschgutschein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.