Wunschgutschein Audience in Germany
Wunschgutschein has an estimated audience of 9,279,974 people in Germany. 51.1% are female, 48.9% are male, average age 38.0. Top brand affinities: Jotex, Tagesschau, Saturn (store), Sweepstakes, Transfermarkt.
Top brand affinities include Jotex, Tagesschau, Saturn (store), with strongest over-indexing on Jotex (26.68× the country average). Demographically, the Wunschgutschein audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality.
Category: Shopping · Type: Product · Subtype: Gifts
Demographics of Wunschgutschein fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 38.0 |
| Estimated audience size | 9,279,974 |
Audience persona
The typical Wunschgutschein fan in Germany is balanced, around 38.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Jotex.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 26.68× | Shopping |
| Tagesschau | 1.87× | Movies & TV |
| Saturn (store) | 2.9× | Shopping |
| Sweepstakes | 5.22× | Games |
| Transfermarkt | 2.28× | Sports |
| Voucher | 4.94× | Shopping |
| Netto Marken-Discount | 1.82× | Shopping |
| Freeware | 2.04× | Technology & Electronics |
| Black Friday (shopping) | 2.27× | Shopping |
| Obi (store) | 1.6× | Shopping |
| Vacations | 2.02× | Travel & Leisure |
| REWE | 1.55× | Shopping |
| BAUR | 3.06× | Shopping |
| Satire | 3.02× | Literature |
| Rossmann | 1.67× | Shopping |
| Deichmann | 1.67× | Shopping |
| Comparison shopping website | 2.81× | Shopping |
| Hygiene | 2.03× | Beauty & Wellness |
| Newsletter | 2.56× | Technology & Electronics |
| Philips | 2.64× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.67 |
| DIY Mentality | THRILL | 1.29 |
| Sports Activity | POWER | 1.21 |
| Family Orientation | CONSERVATISM | 1.19 |
| Design Affinity | PREMIUM | 1.13 |
| Healthy Lifestyle | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.2% |
| Austria | 4.1% |
| Switzerland | 0.2% |
See Wunschgutschein audiences in other countries
More Gifts audiences in Germany
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- Personalization Mall (888)
- Hoagies' Gifted Education Page (474)
- African American Expressions™ (194)
- DharmaShop.com (31)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wunschgutschein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.