Wunschgutschein Target Market in Germany
A data profile of the people who buy, follow and care about Wunschgutschein in Germany — modelled from more than twelve digital signal sources. Wunschgutschein has an estimated audience of 9,649,702 people in Germany.
The average Wunschgutschein fan in Germany is 38.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Google News, Nature, Family, with strongest over-indexing on Google News (4.42× the country average).
Demographically, the Wunschgutschein audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Price Sensitivity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Wunschgutschein fan in Germany is balanced, around 38.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Google News.
At a glance
The key figures that characterise the Wunschgutschein profile in Germany.
Search interest · 12-month trend
Customer demographics of Wunschgutschein
54.0% are female, 46.0% are male, average age 38.3.
Gender split
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 38.3 |
| Estimated audience size | 9,649,702 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide Wunschgutschein audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 95.3% |
| Austria | 4.0% |
| Switzerland | 0.2% |
Geography
Where the Wunschgutschein audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Niedersachsen | ~1M | 1.14× | |
| 02 | Schleswig-Holstein | ~400K | 1.14× | |
| 03 | Nordrhein-Westfalen | ~2.5M | 1.12× | |
| 04 | Brandenburg | ~300K | 1.12× | |
| 05 | Sachsen-Anhalt | ~300K | 1.10× | |
| 06 | Thüringen | ~300K | 1.10× | |
| 07 | Rheinland-Pfalz | ~500K | 1.05× | |
| 08 | Mecklenburg-Vorpommern | ~200K | 1.02× | |
| 09 | Sachsen | ~500K | 0.98× | |
| 10 | Hamburg | ~200K | 0.98× | |
| 11 | Hessen | ~700K | 0.92× | |
| 12 | Saarland | ~100K | 0.91× | |
| 13 | Baden-Württemberg | ~1M | 0.89× | |
| 14 | Bremen | ~70K | 0.89× | |
| 15 | Bayern | ~1.5M | 0.83× | |
| 16 | Berlin | ~300K | 0.81× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Wunschgutschein audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Loyalty program | Shopping | 5.43× | ||
| 02 | Voucher | Shopping | 4.66× | ||
| 03 | Sweepstakes | Games | 4.52× | ||
| 04 | Google News | News | 4.42× | ||
| 05 | Polo Ralph Lauren | Fashion & Accessoires | 3.27× | ||
| 06 | Congstar | Technology & Electronics | 2.73× | ||
| 07 | Refrigerator | Home & Garden | 2.56× | ||
| 08 | Comparison shopping website | Shopping | 2.49× | ||
| 09 | Nature | Home & Garden | 2.13× | ||
| 10 | Vacations | Travel & Leisure | 2.04× | ||
| 11 | Müller (company) | Food & Beverages | 1.89× | ||
| 12 | Netto Marken-Discount | Shopping | 1.81× | ||
| 13 | CHECK24 | Business & Career | 1.79× | ||
| 14 | Family | Kids & Family | 1.73× | ||
| 15 | Black Friday (shopping) | Shopping | 1.73× | ||
| 16 | Technology & Electronics | 1.71× | |||
| 17 | Transfermarkt | Sports | 1.67× | ||
| 18 | Deichmann | Shopping | 1.60× | ||
| 19 | REWE | Shopping | 1.59× | ||
| 20 | Aldi | Shopping | 1.53× |
Personality of the Wunschgutschein audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.50× | |
| Need for Security | CONSERVATISM | 1.36× | |
| Patriotism | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.84× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Sports Activity | POWER | 0.86× |
Frequently asked questions
Who is Wunschgutschein's target market in Germany?
Wunschgutschein's target market in Germany covers an estimated 9,649,702 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wunschgutschein customers?
54.0% of the Wunschgutschein audience are female, 46.0% are male, with an average age of 38.3 years.
Which brands do Wunschgutschein fans like most?
Wunschgutschein fans show strongest brand affinity for Google News (4.42×), Nature (2.13×), and Family (1.73×) over the country average.
Where do Wunschgutschein fans live in Germany?
Wunschgutschein fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Wunschgutschein fans also like?
Beyond Wunschgutschein itself, the audience over-indexes on Nature (2.13×), Family (1.73×), Müller (company) (1.89×), and Netto Marken-Discount (1.81×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Wunschgutschein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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