Nuremberg Audience in Germany
Nuremberg has an estimated audience of 2,623,817 people in Germany. 49.4% are female, 50.6% are male, average age 41.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Lieferando.de, Helene Fischer, ADAC, Roland Kaiser, Schlager music.
The average Nuremberg fan in Germany is 41.0 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Lieferando.de, Helene Fischer, ADAC, with strongest over-indexing on Lieferando.de (2.62× the country average). Demographically, the Nuremberg audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Nuremberg fans
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 41.0 |
| Estimated audience size | 2,623,817 |
Audience persona
The typical Nuremberg fan in Germany is balanced, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for Lieferando.de.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,665,759 | 3.95× |
| Nordrhein-Westfalen | 491,975 | 0.86× |
| Baden-Württemberg | 435,455 | 1.22× |
| Hessen | 229,819 | 1.15× |
| Niedersachsen | 186,625 | 0.73× |
| Rheinland-Pfalz | 115,576 | 0.88× |
| Sachsen | 115,199 | 0.9× |
| Berlin | 99,238 | 0.85× |
| Thüringen | 70,158 | 1.05× |
| Schleswig-Holstein | 56,324 | 0.6× |
| Brandenburg | 49,540 | 0.61× |
| Sachsen-Anhalt | 43,820 | 0.64× |
| Hamburg | 42,646 | 0.72× |
| Mecklenburg-Vorpommern | 26,152 | 0.52× |
| Saarland | 22,050 | 0.68× |
| Bremen | 14,564 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lieferando.de | 2.62× | Food & Beverages |
| Helene Fischer | 1.57× | Music & Radio |
| ADAC | 1.69× | Cars & Mobility |
| Roland Kaiser | 1.81× | Music & Radio |
| Schlager music | 1.6× | Music & Radio |
| North by Northwest | 15.85× | Movies & TV |
| 1. FC Nürnberg | 2.94× | Sports |
| Antenne Bayern | 3.21× | Music & Radio |
| Florian Silbereisen | 1.83× | Music & Radio |
| Drop shipping | 1.52× | Shopping |
| Sport Bild | 1.75× | Sports |
| Nürnberger Versicherung | 5.35× | Business & Career |
| Nice | 1.85× | Travel & Leisure |
| Smiley (singer) | 3.06× | Music & Radio |
| Bayerischer Rundfunk | 1.93× | Movies & TV |
| Chess (musical) | 8.93× | Music & Radio |
| Skirt | 1.54× | Fashion & Accessoires |
| Database | 1.52× | Technology & Electronics |
| Huk24 | 1.55× | Business & Career |
| GMX Mail | 1.53× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.31 |
| Pet Ownership | JOY | 1.25 |
| Tradition | CONSERVATISM | 1.16 |
| Community Orientation | OPEN | 1.14 |
| Sports Activity | POWER | 1.1 |
| Need for Security | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 47.7% |
| Italy | 4.3% |
| United States | 3.6% |
See Nuremberg audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Nuremberg have in Germany?
Nuremberg has an estimated audience of 2,623,817 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Nuremberg fans?
49.4% of Nuremberg fans are female, 50.6% are male, with an average age of 41.0 years.
Which brands do Nuremberg fans like most?
Nuremberg fans show strongest brand affinity for Lieferando.de (2.62×), Helene Fischer (1.57×), and ADAC (1.69×) over the country average.
Where do Nuremberg fans live in Germany?
Nuremberg fans in Germany are most concentrated in Bayern (reach 1,665,759), Nordrhein-Westfalen (reach 491,975), and Baden-Württemberg (reach 435,455). These three regions account for the largest share of the active audience.
What other brands do Nuremberg fans also like?
Beyond Nuremberg itself, the audience over-indexes on Helene Fischer (1.57×), ADAC (1.69×), Roland Kaiser (1.81×), and Schlager music (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nuremberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.