Nuremberg Audience in Germany
A data profile of the people who buy, follow and care about Nuremberg in Germany — modelled from more than twelve digital signal sources. Nuremberg has an estimated audience of 2,623,817 people in Germany.
The average Nuremberg fan in Germany is 41.0 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Lieferando.de, Nürnberger Christkindlesmarkt, Helene Fischer, with strongest over-indexing on Lieferando.de (2.62× the country average).
Demographically, the Nuremberg audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Nuremberg fan in Germany is balanced, around 41.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Lieferando.de.
At a glance
The key figures that characterise the Nuremberg profile in Germany.
Search interest · 12-month trend
Demographics of Nuremberg fans
49.4% are female, 50.6% are male, average age 41.0.
Gender split
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 41.0 |
| Estimated audience size | 2,623,817 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 23% |
Worldwide distribution
of the worldwide Nuremberg audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 47.1% |
| Italy | 4.2% |
| United States | 3.5% |
Geography
Where the Nuremberg audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~2M | 4.32× | |
| 02 | Baden-Württemberg | ~400K | 1.16× | |
| 03 | Hessen | ~200K | 1.13× | |
| 04 | Thüringen | ~70K | 1.04× | |
| 05 | Berlin | ~100K | 0.96× | |
| 06 | Rheinland-Pfalz | ~100K | 0.86× | |
| 07 | Sachsen | ~100K | 0.86× | |
| 08 | Nordrhein-Westfalen | ~500K | 0.80× | |
| 09 | Hamburg | ~40K | 0.71× | |
| 10 | Saarland | ~20K | 0.70× | |
| 11 | Niedersachsen | ~200K | 0.69× | |
| 12 | Bremen | ~20K | 0.68× | |
| 13 | Sachsen-Anhalt | ~40K | 0.65× | |
| 14 | Brandenburg | ~50K | 0.60× | |
| 15 | Schleswig-Holstein | ~50K | 0.58× | |
| 16 | Mecklenburg-Vorpommern | ~30K | 0.52× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Nuremberg audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | North by Northwest | Movies & TV | 15.85× | ||
| 02 | Chess (musical) | Music & Radio | 8.93× | ||
| 03 | Nürnberger Christkindlesmarkt | Travel & Leisure | 6.33× | ||
| 04 | Nürnberger Volksfest | Travel & Leisure | 6.32× | ||
| 05 | Nürnberger Versicherung | Business & Career | 5.35× | ||
| 06 | Antenne Bayern | Music & Radio | 3.21× | ||
| 07 | Smiley (singer) | Music & Radio | 3.06× | ||
| 08 | 1. FC Nürnberg | Sports | 2.94× | ||
| 09 | Lieferando.de | Food & Beverages | 2.62× | ||
| 10 | Bayerischer Rundfunk | Movies & TV | 1.93× | ||
| 11 | Nice | Travel & Leisure | 1.85× | ||
| 12 | Florian Silbereisen | Music & Radio | 1.83× | ||
| 13 | Roland Kaiser | Music & Radio | 1.81× | ||
| 14 | Sport Bild | Sports | 1.75× | ||
| 15 | ADAC | Cars & Mobility | 1.69× | ||
| 16 | Schlager music | Music & Radio | 1.60× | ||
| 17 | Helene Fischer | Music & Radio | 1.57× | ||
| 18 | Skirt | Fashion & Accessoires | 1.54× | ||
| 19 | Drop shipping | Shopping | 1.52× | ||
| 20 | Database | Technology & Electronics | 1.52× |
Personality of the Nuremberg audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.15× | |
| Creativity | OPEN | 1.12× | |
| Tradition | CONSERVATISM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.76× | |
| Risk Appetite | THRILL | 0.81× | |
| Urban Lifestyle | OPEN | 0.82× |
Frequently asked questions
How many fans does Nuremberg have in Germany?
Nuremberg has an estimated audience of 2,623,817 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Nuremberg fans?
49.4% of Nuremberg fans are female, 50.6% are male, with an average age of 41.0 years.
Which brands do Nuremberg fans like most?
Nuremberg fans show strongest brand affinity for Lieferando.de (2.62×), Nürnberger Christkindlesmarkt (6.33×), and Helene Fischer (1.57×) over the country average.
Where do Nuremberg fans live in Germany?
Nuremberg fans in Germany are most concentrated in Bayern (reach ~2M), Nordrhein-Westfalen (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Nuremberg fans also like?
Beyond Nuremberg itself, the audience over-indexes on Nürnberger Christkindlesmarkt (6.33×), Helene Fischer (1.57×), ADAC (1.69×), and Roland Kaiser (1.81×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More City audiences in Germany
- Munich (13,817,934)
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- Bar, Montenegro (9,665,101)
- Berlin (8,392,974)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nuremberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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