Rascasse Audience Intelligence

Lithuania Audience in Germany

A data profile of the people who buy, follow and care about Lithuania in Germany — modelled from more than twelve digital signal sources. Lithuania has an estimated audience of 1,180,265 people in Germany.

#76among Country in Germany#417among POI in Germany#459in Travel & Leisure

The average Lithuania fan in Germany is 41.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Estonia, Latvia, Saint Petersburg, with strongest over-indexing on Estonia (31.25× the country average).

Demographically, the Lithuania audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Tradition, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lithuania fan in Germany is more female, around 41.9 years old, with strong Tradition tendencies and a notable affinity for Estonia.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lithuania profile in Germany.

Audience size
1.2M
in Germany
Gender
60.6%♀
39.4% male
Age
41.9
average years
Country rank
#5616
POI in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lithuania fans

60.6% are female, 39.4% are male, average age 41.9.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Lithuania audience in Germany
MetricValue
Female60.6%
Male39.4%
Average age41.9
Estimated audience size1,180,265
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Lithuania audience in Germany
Age bracketShare%
16-1911%
20-2919%
30-3921%
40-4924%
50+23%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Lithuania audience comes from Germany.

Worldwide audience distribution share by country for Lithuania
CountryShare
United States9.8%
Lithuania7.1%
Italy6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lithuania audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lithuania fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~30K1.14×
02Niedersachsen~100K1.11×
03Berlin~60K1.11×
04Hessen~100K1.09×
05Schleswig-Holstein~50K1.07×
06Bayern~200K1.06×
07Sachsen~60K1.03×
08Baden-Württemberg~200K1.02×
09Rheinland-Pfalz~60K1.01×
10Mecklenburg-Vorpommern~20K1.01×
11Bremen~10K0.99×
12Brandenburg~40K0.97×
13Thüringen~30K0.91×
14Sachsen-Anhalt~30K0.88×
15Saarland~10K0.88×
16Nordrhein-Westfalen~200K0.87×
Fig. 06

Affinity by region

Affinity by region — Lithuania, Germany
0.87×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lithuania audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lithuania audience
#·InterestCategoryAffinity×
01Lithuanian languagePolitics & Society48.11×
02Walker Art GalleryArts & Culture42.09×
03VilniusTravel & Leisure40.54×
04KaunasTravel & Leisure40.05×
05Secret SalesShopping36.05×
06EstoniaTravel & Leisure31.25×
07LatviaTravel & Leisure26.27×
08Saint PetersburgTravel & Leisure25.08×
09hohes CFood & Beverages18.70×
10Betty BarclayFashion & Accessoires15.23×
11Egon SchieleArts & Culture12.21×
12NicosiaTravel & Leisure10.38×
13Practical jokeInternet & Social Media8.84×
14PolandTravel & Leisure7.98×
15NATOPolitics & Society6.14×
16Russian languagePolitics & Society5.38×
17DenmarkTravel & Leisure4.95×
18SwedenTravel & Leisure4.28×
19GmailInternet & Social Media2.37×
20GermanyTravel & Leisure1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lithuania audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lithuania audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.48×
MindfulnessBALANCE1.46×
TravellingTHRILL1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lithuania audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.07×
ExtroversionTHRILL1.12×
Urban LifestyleOPEN1.18×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lithuania have in Germany?

Lithuania has an estimated audience of 1,180,265 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lithuania fans?

60.6% of Lithuania fans are female, 39.4% are male, with an average age of 41.9 years.

03

Which brands do Lithuania fans like most?

Lithuania fans show strongest brand affinity for Estonia (31.25×), Latvia (26.27×), and Saint Petersburg (25.08×) over the country average.

04

Where do Lithuania fans live in Germany?

Lithuania fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Lithuania fans also like?

Beyond Lithuania itself, the audience over-indexes on Latvia (26.27×), Saint Petersburg (25.08×), Vilnius (40.54×), and Lithuanian language (48.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Lithuania audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lithuania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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