Lithuania Audience in Germany
Lithuania has an estimated audience of 1,180,265 people in Germany. 60.6% are female, 39.4% are male, average age 41.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Estonia, Latvia, Saint Petersburg, Vilnius, Lithuanian language.
The average Lithuania fan in Germany is 41.9 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Estonia, Latvia, Saint Petersburg, with strongest over-indexing on Estonia (31.25× the country average). Demographically, the Lithuania audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Lithuania fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 41.9 |
| Estimated audience size | 1,180,265 |
Audience persona
The typical Lithuania fan in Germany is more female, around 41.9 years old, with strong Indulgence tendencies and a notable affinity for Estonia.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 208,295 | 1.1× |
| Nordrhein-Westfalen | 179,154 | 0.69× |
| Baden-Württemberg | 170,054 | 1.06× |
| Niedersachsen | 131,857 | 1.15× |
| Hessen | 97,219 | 1.08× |
| Rheinland-Pfalz | 60,888 | 1.03× |
| Sachsen | 60,812 | 1.05× |
| Berlin | 59,048 | 1.12× |
| Schleswig-Holstein | 44,857 | 1.06× |
| Brandenburg | 35,580 | 0.97× |
| Hamburg | 31,346 | 1.18× |
| Sachsen-Anhalt | 26,186 | 0.86× |
| Thüringen | 25,915 | 0.86× |
| Mecklenburg-Vorpommern | 22,583 | 1× |
| Saarland | 12,107 | 0.84× |
| Bremen | 9,700 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Estonia | 31.25× | Travel & Leisure |
| Latvia | 26.27× | Travel & Leisure |
| Saint Petersburg | 25.08× | Travel & Leisure |
| Vilnius | 40.54× | Travel & Leisure |
| Lithuanian language | 48.11× | Politics & Society |
| Poland | 7.98× | Travel & Leisure |
| Kaunas | 40.05× | Travel & Leisure |
| Walker Art Gallery | 42.09× | Arts & Culture |
| hohes C | 18.7× | Food & Beverages |
| NATO | 6.14× | Politics & Society |
| Betty Barclay | 15.23× | Fashion & Accessoires |
| Denmark | 4.95× | Travel & Leisure |
| Germany | 1.54× | Travel & Leisure |
| Russian language | 5.38× | Politics & Society |
| Secret Sales | 36.05× | Shopping |
| Sweden | 4.28× | Travel & Leisure |
| Nicosia | 10.38× | Travel & Leisure |
| Gmail | 2.37× | Internet & Social Media |
| Practical joke | 8.84× | Internet & Social Media |
| Hotels | 1.74× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.62 |
| Pet Ownership | JOY | 1.45 |
| Patriotism | CONSERVATISM | 1.3 |
| Spirituality | BALANCE | 1.23 |
| Community Orientation | OPEN | 1.17 |
| Quality Awareness | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.8% |
| Lithuania | 7.2% |
| Italy | 6.3% |
See Lithuania audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Lithuania have in Germany?
Lithuania has an estimated audience of 1,180,265 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Lithuania fans?
60.6% of Lithuania fans are female, 39.4% are male, with an average age of 41.9 years.
Which brands do Lithuania fans like most?
Lithuania fans show strongest brand affinity for Estonia (31.25×), Latvia (26.27×), and Saint Petersburg (25.08×) over the country average.
Where do Lithuania fans live in Germany?
Lithuania fans in Germany are most concentrated in Bayern (reach 208,295), Nordrhein-Westfalen (reach 179,154), and Baden-Württemberg (reach 170,054). These three regions account for the largest share of the active audience.
What other brands do Lithuania fans also like?
Beyond Lithuania itself, the audience over-indexes on Latvia (26.27×), Saint Petersburg (25.08×), Vilnius (40.54×), and Lithuanian language (48.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lithuania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.