Betty Barclay Audience in Germany
Betty Barclay has an estimated audience of 481,946 people in Germany. 82.3% are female, 17.7% are male, average age 39.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Brax, Cole Hauser, Ronan Keating, Powell Peralta, Steve Coogan.
The average Betty Barclay fan in Germany is 39.0 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Brax, Cole Hauser, Ronan Keating, with strongest over-indexing on Brax (101.21× the country average). Demographically, the Betty Barclay audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion
Demographics of Betty Barclay fans
| Metric | Value |
|---|---|
| Female | 82.3% |
| Male | 17.7% |
| Average age | 39.0 |
| Estimated audience size | 481,946 |
Audience persona
The typical Betty Barclay fan in Germany is more female, around 39.0 years old, with strong Quality Awareness tendencies and a notable affinity for Brax.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 103,929 | 1.34× |
| Nordrhein-Westfalen | 103,488 | 0.98× |
| Baden-Württemberg | 95,019 | 1.44× |
| Niedersachsen | 59,735 | 1.28× |
| Rheinland-Pfalz | 36,539 | 1.51× |
| Hessen | 34,204 | 0.93× |
| Sachsen | 19,200 | 0.81× |
| Schleswig-Holstein | 14,468 | 0.84× |
| Brandenburg | 13,093 | 0.88× |
| Berlin | 12,760 | 0.59× |
| Thüringen | 12,390 | 1.01× |
| Sachsen-Anhalt | 11,510 | 0.92× |
| Saarland | 7,441 | 1.26× |
| Mecklenburg-Vorpommern | 7,178 | 0.78× |
| Hamburg | 6,982 | 0.64× |
| Bremen | 3,239 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brax | 101.21× | Fashion & Accessoires |
| Cole Hauser | 61.11× | Movies & TV |
| Ronan Keating | 46.99× | Music & Radio |
| Powell Peralta | 185.81× | Sports |
| Steve Coogan | 94.02× | Movies & TV |
| Working cow horse | 50.43× | Sports |
| American Paint Horse | 38.18× | Pets & Animals |
| Interview (magazine) | 28.05× | News |
| Merchandise | 36.23× | Music & Radio |
| Cath Kidston | 22.79× | Fashion & Accessoires |
| Dazed and Confused | 61.11× | Movies & TV |
| Lily Collins | 15.74× | Movies & TV |
| Kitsuné | 41.98× | Fashion & Accessoires |
| Margarete Steiff GmbH | 23.22× | Kids & Family |
| Frida | 27.08× | Movies & TV |
| Directors Guild of America | 75.28× | Travel & Leisure |
| University of Münster | 17.01× | Business & Career |
| Deborah Secco | 126.45× | Movies & TV |
| Like button | 13.37× | Internet & Social Media |
| Nowness | 32.33× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.89 |
| Travelling | THRILL | 2.01 |
| Design Affinity | PREMIUM | 1.8 |
| Convenience Orientation | PREMIUM | 1.78 |
| Early Adopter Mentality | POWER | 1.68 |
| Creativity | OPEN | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 49.2% |
| Netherlands | 8.8% |
| Austria | 7.9% |
See Betty Barclay audiences in other countries
More Premium fashion audiences in Germany
- Tommy Hilfiger (4,974,200)
- Ralph Lauren (4,048,548)
- Calvin Klein (3,526,644)
- Versace (2,375,238)
- Armani (2,306,962)
Frequently asked questions
How many fans does Betty Barclay have in Germany?
Betty Barclay has an estimated audience of 481,946 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Betty Barclay fans?
82.3% of Betty Barclay fans are female, 17.7% are male, with an average age of 39.0 years.
Which brands do Betty Barclay fans like most?
Betty Barclay fans show strongest brand affinity for Brax (101.21×), Cole Hauser (61.11×), and Ronan Keating (46.99×) over the country average.
Where do Betty Barclay fans live in Germany?
Betty Barclay fans in Germany are most concentrated in Bayern (reach 103,929), Nordrhein-Westfalen (reach 103,488), and Baden-Württemberg (reach 95,019). These three regions account for the largest share of the active audience.
What other brands do Betty Barclay fans also like?
Beyond Betty Barclay itself, the audience over-indexes on Cole Hauser (61.11×), Ronan Keating (46.99×), Powell Peralta (185.81×), and Steve Coogan (94.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Betty Barclay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.