Brax Audience in Germany
Brax has an estimated audience of 605,617 people in Germany. 75.5% are female, 24.5% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gudrun Sjödén, Marek Hemmann, Rossmann, Kendra Scott, Gil Ofarim.
The average Brax fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gudrun Sjödén, Marek Hemmann, Rossmann, with strongest over-indexing on Gudrun Sjödén (6.93× the country average). Demographically, the Brax audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Creativity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Brax fans
| Metric | Value |
|---|---|
| Female | 75.5% |
| Male | 24.5% |
| Average age | 38.2 |
| Estimated audience size | 605,617 |
Audience persona
The typical Brax fan in Germany is more female, around 38.2 years old, with strong Creativity tendencies and a notable affinity for Gudrun Sjödén.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 205,792 | 1.56× |
| Bayern | 111,062 | 1.14× |
| Baden-Württemberg | 89,409 | 1.08× |
| Niedersachsen | 80,513 | 1.37× |
| Hessen | 50,356 | 1.09× |
| Rheinland-Pfalz | 35,321 | 1.17× |
| Schleswig-Holstein | 26,316 | 1.21× |
| Sachsen | 21,239 | 0.72× |
| Berlin | 20,245 | 0.75× |
| Brandenburg | 18,417 | 0.98× |
| Hamburg | 12,624 | 0.92× |
| Sachsen-Anhalt | 11,686 | 0.75× |
| Mecklenburg-Vorpommern | 11,387 | 0.99× |
| Thüringen | 11,239 | 0.73× |
| Saarland | 5,677 | 0.77× |
| Bremen | 3,957 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gudrun Sjödén | 6.93× | Fashion & Accessoires |
| Marek Hemmann | 66.37× | Music & Radio |
| Rossmann | 1.67× | Shopping |
| Kendra Scott | 21.17× | Fashion & Accessoires |
| Gil Ofarim | 1.83× | Music & Radio |
| Mothercare | 2.5× | Kids & Family |
| Video izle | 3.82× | |
| Business English | 2.88× | Business & Career |
| Motion Picture Association of America | 7.82× | Movies & TV |
| Information sensitivity | 4.98× | Technology & Electronics |
| Jack White | 1.58× | Movies & TV |
| Time (magazine) | 1.56× | News |
| Škoda Kodiaq | 1.58× | Cars & Mobility |
| Historic site | 7.63× | Arts & Culture |
| Buddy – The Buddy Holly Story | 3.11× | Music & Radio |
| Emil Nolde | 3.35× | Arts & Culture |
| Google Photos | 1.79× | Technology & Electronics |
| Fantasy Earth: Zero | 3.98× | Games |
| Picnic | 2.2× | Kids & Family |
| Liberace | 3.58× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.54 |
| Quality Awareness | PREMIUM | 1.28 |
| Design Affinity | PREMIUM | 1.27 |
| Individualism | JOY | 1.19 |
| DIY Mentality | THRILL | 1.18 |
| Family Orientation | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 52.9% |
| Belgium | 6.7% |
| France | 6.2% |
See Brax audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Brax have in Germany?
Brax has an estimated audience of 605,617 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Brax fans?
75.5% of Brax fans are female, 24.5% are male, with an average age of 38.2 years.
Which brands do Brax fans like most?
Brax fans show strongest brand affinity for Gudrun Sjödén (6.93×), Marek Hemmann (66.37×), and Rossmann (1.67×) over the country average.
Where do Brax fans live in Germany?
Brax fans in Germany are most concentrated in Nordrhein-Westfalen (reach 205,792), Bayern (reach 111,062), and Baden-Württemberg (reach 89,409). These three regions account for the largest share of the active audience.
What other brands do Brax fans also like?
Beyond Brax itself, the audience over-indexes on Marek Hemmann (66.37×), Rossmann (1.67×), Kendra Scott (21.17×), and Gil Ofarim (1.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Brax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.