Interview (magazine) Audience in Germany
Interview (magazine) has an estimated audience of 622,912 people in Germany. 47.2% are female, 52.8% are male, average age 44.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jaumo, Rossmann, Marek Hemmann, Stradivarius, Progressive rock.
The average Interview (magazine) fan in Germany is 44.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jaumo, Rossmann, Marek Hemmann, with strongest over-indexing on Jaumo (33.57× the country average). Demographically, the Interview (magazine) audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Interview (magazine) fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 44.1 |
| Estimated audience size | 622,912 |
Audience persona
The typical Interview (magazine) fan in Germany is balanced, around 44.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Jaumo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 132,530 | 0.97× |
| Bayern | 97,155 | 0.97× |
| Baden-Württemberg | 83,529 | 0.98× |
| Niedersachsen | 55,070 | 0.91× |
| Hessen | 49,077 | 1.03× |
| Sachsen | 35,757 | 1.17× |
| Berlin | 34,383 | 1.23× |
| Rheinland-Pfalz | 27,012 | 0.87× |
| Brandenburg | 21,886 | 1.13× |
| Schleswig-Holstein | 19,618 | 0.88× |
| Thüringen | 16,848 | 1.06× |
| Sachsen-Anhalt | 16,619 | 1.03× |
| Hamburg | 14,249 | 1.01× |
| Mecklenburg-Vorpommern | 11,275 | 0.95× |
| Saarland | 6,020 | 0.79× |
| Bremen | 5,390 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jaumo | 33.57× | Internet & Social Media |
| Rossmann | 1.56× | Shopping |
| Marek Hemmann | 36.72× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.81× | Music & Radio |
| VfL Wolfsburg | 1.78× | Sports |
| Škoda Kodiaq | 2.05× | Cars & Mobility |
| Snow White (Fables) | 2× | Literature |
| Hatten | 4.77× | Travel & Leisure |
| Urban horticulture | 1.53× | Home & Garden |
| Hirtshals | 8.29× | Travel & Leisure |
| Time (magazine) | 1.73× | News |
| Esra Erol | 4.76× | Movies & TV |
| Israel | 1.5× | Travel & Leisure |
| Kendal Calling | 42.85× | Music & Radio |
| Home Delivery | 1.89× | Food & Beverages |
| Pleural effusion | 2.29× | Health |
| Emperor Entertainment Group | 1.89× | Business & Career |
| Footloose (1984 film) | 2.49× | Movies & TV |
| Solo climbing | 1.77× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.93 |
| Convenience Orientation | PREMIUM | 1.58 |
| Early Adopter Mentality | POWER | 1.27 |
| Sports Activity | POWER | 1.12 |
| Family Orientation | CONSERVATISM | 1.07 |
| Healthy Lifestyle | BALANCE | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.3% |
| Japan | 7.4% |
| Germany | 7.1% |
See Interview (magazine) audiences in other countries
More News audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Interview (magazine) have in Germany?
Interview (magazine) has an estimated audience of 622,912 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Interview (magazine) fans?
47.2% of Interview (magazine) fans are female, 52.8% are male, with an average age of 44.1 years.
Which brands do Interview (magazine) fans like most?
Interview (magazine) fans show strongest brand affinity for Jaumo (33.57×), Rossmann (1.56×), and Marek Hemmann (36.72×) over the country average.
Where do Interview (magazine) fans live in Germany?
Interview (magazine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 132,530), Bayern (reach 97,155), and Baden-Württemberg (reach 83,529). These three regions account for the largest share of the active audience.
What other brands do Interview (magazine) fans also like?
Beyond Interview (magazine) itself, the audience over-indexes on Rossmann (1.56×), Marek Hemmann (36.72×), Stradivarius (1.97×), and Progressive rock (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Interview (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.