Rascasse Audience Intelligence

Andy Warhol Audience in Germany

A data profile of the people who buy, follow and care about Andy Warhol in Germany — modelled from more than twelve digital signal sources. Andy Warhol has an estimated audience of 807,321 people in Germany.

#8among Painter in Germany#1219among Person in Germany#93in Arts & Culture

The average Andy Warhol fan in Germany is 41.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Yayoi Kusama, Mid-century modern, Jackson Pollock, with strongest over-indexing on Yayoi Kusama (30.77× the country average).

Demographically, the Andy Warhol audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Andy Warhol fan in Germany is balanced, around 41.7 years old, with strong Design Affinity tendencies and a notable affinity for Yayoi Kusama.

Category: Arts & Culture · Type: Person · Subtype: Painter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Andy Warhol profile in Germany.

Audience size
807K
in Germany
Gender
49.8%♀
50.2% male
Age
41.7
average years
Country rank
#7830
Person in Germany
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Andy Warhol fans

49.8% are female, 50.2% are male, average age 41.7.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Andy Warhol audience in Germany
MetricValue
Female49.8%
Male50.2%
Average age41.7
Estimated audience size807,321
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Andy Warhol audience in Germany
Age bracketShare%
16-1914%
20-2917%
30-3920%
40-4923%
50+25%
Fig. 04

Worldwide distribution

7.0%

of the worldwide Andy Warhol audience comes from Germany.

Worldwide audience distribution share by country for Andy Warhol
CountryShare
United States21.9%
United Kingdom8.2%
Italy8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Andy Warhol audience in Germany is strongest.

Fig. 05

Top regions by affinity

Andy Warhol fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~80K2.23×
02Bayern~200K1.27×
03Brandenburg~20K1.02×
04Hamburg~20K1.01×
05Nordrhein-Westfalen~200K0.99×
06Hessen~60K0.96×
07Saarland~9K0.94×
08Sachsen~30K0.92×
09Thüringen~20K0.89×
10Bremen~6K0.89×
11Baden-Württemberg~90K0.88×
12Rheinland-Pfalz~30K0.88×
13Niedersachsen~60K0.85×
14Schleswig-Holstein~20K0.85×
15Sachsen-Anhalt~20K0.84×
16Mecklenburg-Vorpommern~10K0.84×
Fig. 06

Affinity by region

Affinity by region — Andy Warhol, Germany
0.84×1.00×2.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Andy Warhol audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Andy Warhol audience
#·InterestCategoryAffinity×
01Damien HirstArts & Culture55.98×
02Roy LichtensteinArts & Culture50.11×
03Los Angeles County Museum of ArtArts & Culture47.24×
04Whitney Museum of American ArtArts & Culture45.48×
05Izabel GoulartFashion & Accessoires43.33×
06Jackson PollockArts & Culture42.50×
07ArtsyArts & Culture41.28×
08Martin ParrArts & Culture37.94×
09Saatchi ArtArts & Culture33.64×
10Gagosian GalleryArts & Culture32.32×
11Keith HaringArts & Culture31.36×
12Yayoi KusamaArts & Culture30.77×
13TateArts & Culture29.30×
14Mid-century modernHome & Garden19.02×
15Christie'sBusiness & Career17.73×
16Adriana LimaFashion & Accessoires15.95×
17Natalie PortmanMovies & TV14.36×
18BanksyArts & Culture12.41×
19Jennifer LawrenceMovies & TV11.70×
20Phillips (auctioneers)Shopping11.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Andy Warhol audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Andy Warhol audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.77×
Early Adopter MentalityPOWER1.64×
Luxury OrientationPREMIUM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Andy Warhol audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.80×
PatriotismCONSERVATISM0.82×
Family OrientationCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Andy Warhol have in Germany?

Andy Warhol has an estimated audience of 807,321 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Andy Warhol fans?

49.8% of Andy Warhol fans are female, 50.2% are male, with an average age of 41.7 years.

03

Which brands do Andy Warhol fans like most?

Andy Warhol fans show strongest brand affinity for Yayoi Kusama (30.77×), Mid-century modern (19.02×), and Jackson Pollock (42.5×) over the country average.

04

Where do Andy Warhol fans live in Germany?

Andy Warhol fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Andy Warhol fans also like?

Beyond Andy Warhol itself, the audience over-indexes on Mid-century modern (19.02×), Jackson Pollock (42.5×), Damien Hirst (55.98×), and Gagosian Gallery (32.32×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Andy Warhol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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