Tate Audience in Germany
Tate has an estimated audience of 247,011 people in Germany. 60.2% are female, 39.8% are male, average age 34.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hauser & Wirth, National Gallery of Art, Zaha Hadid, Big Ben, Art Collecting.
The average Tate fan in Germany is 34.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hauser & Wirth, National Gallery of Art, Zaha Hadid, with strongest over-indexing on Hauser & Wirth (96.49× the country average). Demographically, the Tate audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: POI · Subtype: Museum
Demographics of Tate fans
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 34.7 |
| Estimated audience size | 247,011 |
Audience persona
The typical Tate fan in Germany is more female, around 34.7 years old, with strong Design Affinity tendencies and a notable affinity for Hauser & Wirth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 78,468 | 1.45× |
| Bayern | 45,102 | 1.14× |
| Baden-Württemberg | 36,400 | 1.08× |
| Niedersachsen | 30,142 | 1.26× |
| Hessen | 24,910 | 1.32× |
| Berlin | 12,341 | 1.12× |
| Sachsen | 10,756 | 0.89× |
| Schleswig-Holstein | 9,781 | 1.1× |
| Rheinland-Pfalz | 7,981 | 0.64× |
| Hamburg | 6,436 | 1.15× |
| Brandenburg | 6,050 | 0.79× |
| Thüringen | 4,906 | 0.78× |
| Sachsen-Anhalt | 4,900 | 0.77× |
| Mecklenburg-Vorpommern | 3,012 | 0.64× |
| Saarland | 2,861 | 0.94× |
| Bremen | 1,964 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hauser & Wirth | 96.49× | Arts & Culture |
| National Gallery of Art | 75× | Arts & Culture |
| Zaha Hadid | 36.72× | Arts & Culture |
| Big Ben | 20.51× | Travel & Leisure |
| Art Collecting | 15.65× | Arts & Culture |
| Centre Georges Pompidou | 49.54× | Arts & Culture |
| British Museum | 17.95× | Arts & Culture |
| Jeff Koons | 46.11× | Arts & Culture |
| Helmut Newton | 35.24× | Arts & Culture |
| Frieze Art Fair | 30.21× | Arts & Culture |
| Tate Modern | 19.17× | Arts & Culture |
| David Hockney | 39.74× | Arts & Culture |
| Palais de Tokyo | 56.68× | Arts & Culture |
| Tate Britain | 42.69× | Arts & Culture |
| Andy Warhol | 15.4× | Arts & Culture |
| Saatchi Art | 24.71× | Arts & Culture |
| Museum of Modern Art | 9.48× | Arts & Culture |
| Saatchi Gallery | 12.42× | Arts & Culture |
| Spiegel Online | 2.57× | News |
| Christie's | 13.51× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 3 |
| Sustainability | BALANCE | 2.6 |
| Urban Lifestyle | OPEN | 2.29 |
| Early Adopter Mentality | POWER | 2.24 |
| Quality Awareness | PREMIUM | 2.11 |
| Creativity | OPEN | 1.73 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 24.8% |
| United States | 17.4% |
| Japan | 7.1% |
See Tate audiences in other countries
More Museum audiences in Germany
- Roman Baths (Bath) (6,103,957)
- Hamburger Kunsthalle (1,815,257)
- Museum of Modern Art (1,702,431)
- Städel Museum (1,544,450)
- Senckenberg Naturmuseum (1,253,017)
Frequently asked questions
How many fans does Tate have in Germany?
Tate has an estimated audience of 247,011 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tate fans?
60.2% of Tate fans are female, 39.8% are male, with an average age of 34.7 years.
Which brands do Tate fans like most?
Tate fans show strongest brand affinity for Hauser & Wirth (96.49×), National Gallery of Art (75×), and Zaha Hadid (36.72×) over the country average.
Where do Tate fans live in Germany?
Tate fans in Germany are most concentrated in Nordrhein-Westfalen (reach 78,468), Bayern (reach 45,102), and Baden-Württemberg (reach 36,400). These three regions account for the largest share of the active audience.
What other brands do Tate fans also like?
Beyond Tate itself, the audience over-indexes on National Gallery of Art (75×), Zaha Hadid (36.72×), Big Ben (20.51×), and Art Collecting (15.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.