Rascasse Audience Intelligence

Tate Audience in Germany

A data profile of the people who buy, follow and care about Tate in Germany — modelled from more than twelve digital signal sources. Tate has an estimated audience of 247,011 people in Germany.

#38among Museum in Germany#1925among POI in Germany#226in Arts & Culture

The average Tate fan in Germany is 34.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hauser & Wirth, David Hockney, National Gallery of Art, with strongest over-indexing on Hauser & Wirth (109.69× the country average).

Demographically, the Tate audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tate fan in Germany is more female, around 34.7 years old, with strong Design Affinity tendencies and a notable affinity for Hauser & Wirth.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tate profile in Germany.

Audience size
247K
in Germany
Gender
60.2%♀
39.8% male
Age
34.7
average years
Country rank
#19816
POI in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tate fans

60.2% are female, 39.8% are male, average age 34.7.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for Tate audience in Germany
MetricValue
Female60.2%
Male39.8%
Average age34.7
Estimated audience size247,011
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Tate audience in Germany
Age bracketShare%
16-1930%
20-2923%
30-3918%
40-4917%
50+12%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Tate audience comes from Germany.

Worldwide audience distribution share by country for Tate
CountryShare
United Kingdom24.8%
United States17.4%
Japan7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tate audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tate fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~70K1.37×
02Niedersachsen~30K1.25×
03Hessen~20K1.24×
04Hamburg~6K1.15×
05Schleswig-Holstein~10K1.13×
06Bayern~40K1.06×
07Berlin~10K1.05×
08Baden-Württemberg~30K1.02×
09Bremen~2K0.97×
10Saarland~3K0.96×
11Rheinland-Pfalz~10K0.91×
12Sachsen~10K0.88×
13Brandenburg~6K0.85×
14Sachsen-Anhalt~5K0.84×
15Thüringen~5K0.83×
16Mecklenburg-Vorpommern~4K0.75×
Fig. 06

Affinity by region

Affinity by region — Tate, Germany
0.75×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tate audience
#·InterestCategoryAffinity×
01Hauser & WirthArts & Culture109.69×
02National Gallery of ArtArts & Culture88.96×
03David HockneyArts & Culture69.30×
04Affordable Art FairArts & Culture69.02×
05Palais de TokyoArts & Culture62.43×
06Jeff KoonsArts & Culture57.70×
07Tate BritainArts & Culture55.64×
08Deutsche Oper BerlinTravel & Leisure54.87×
09Ellen von UnwerthArts & Culture51.66×
10Frieze Art FairArts & Culture47.19×
11Centre Georges PompidouArts & Culture46.22×
12Helmut NewtonArts & Culture43.84×
13Zaha HadidArts & Culture31.89×
14Andy WarholArts & Culture29.30×
15British MuseumArts & Culture27.13×
16Solomon R. Guggenheim MuseumArts & Culture24.65×
17Big BenTravel & Leisure20.77×
18Victoria and Albert MuseumArts & Culture20.74×
19Saatchi GalleryArts & Culture14.45×
20Museum of Modern ArtArts & Culture10.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tate audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.34×
Early Adopter MentalityPOWER2.34×
Urban LifestyleOPEN2.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tate audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.73×
Pet OwnershipJOY0.76×
PatriotismCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tate have in Germany?

Tate has an estimated audience of 247,011 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tate fans?

60.2% of Tate fans are female, 39.8% are male, with an average age of 34.7 years.

03

Which brands do Tate fans like most?

Tate fans show strongest brand affinity for Hauser & Wirth (109.69×), David Hockney (69.3×), and National Gallery of Art (88.96×) over the country average.

04

Where do Tate fans live in Germany?

Tate fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Tate fans also like?

Beyond Tate itself, the audience over-indexes on David Hockney (69.3×), National Gallery of Art (88.96×), British Museum (27.13×), and Andy Warhol (29.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Museum audiences in Germany

See Tate audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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