British Museum Audience in Germany

Demographics of British Museum fans

Audience persona

The typical British Museum fan in Germany is more female, around 44.0 years old, with strong Quality Awareness tendencies and a notable affinity for Natural World.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See British Museum audiences in other countries

• British Museum — United States
• British Museum — United Kingdom
• British Museum — France
• British Museum — Italy
• British Museum — Spain
• British Museum — Brazil
• British Museum — Japan
• British Museum — South Korea
• British Museum — India

More Museum audiences in Germany

• Roman Baths (Bath) (6,103,957)
• Hamburger Kunsthalle (1,815,257)
• Museum of Modern Art (1,702,431)
• Senckenberg Naturmuseum (1,253,017)
• Neue Nationalgalerie (1,127,032)

Frequently asked questions

How many fans does British Museum have in Germany?

British Museum has an estimated audience of 1,031,046 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of British Museum fans?

56.6% of British Museum fans are female, 43.4% are male, with an average age of 44.0 years.

Which brands do British Museum fans like most?

British Museum fans show strongest brand affinity for Natural World (4.91×), Adventure park (15.74×), and Culture (2.94×) over the country average.

Where do British Museum fans live in Germany?

British Museum fans in Germany are most concentrated in Nordrhein-Westfalen (reach 291,652), Bayern (reach 197,839), and Baden-Württemberg (reach 157,531). These three regions account for the largest share of the active audience.

What other brands do British Museum fans also like?

Beyond British Museum itself, the audience over-indexes on Adventure park (15.74×), Culture (2.94×), Tate (27.13×), and Museology (14.06×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for British Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.