Rascasse Audience Intelligence

British Museum Audience in Germany

A data profile of the people who buy, follow and care about British Museum in Germany — modelled from more than twelve digital signal sources. British Museum has an estimated audience of 1,031,046 people in Germany.

#9among Museum in Germany#468among POI in Germany#80in Arts & Culture

The average British Museum fan in Germany is 44.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Adventure park, Culture, Tate, with strongest over-indexing on Adventure park (15.74× the country average).

Demographically, the British Museum audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical British Museum fan in Germany is more female, around 44.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Adventure park.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the British Museum profile in Germany.

Audience size
1M
in Germany
Gender
56.6%♀
43.4% male
Age
44.0
average years
Country rank
#6347
POI in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of British Museum fans

56.6% are female, 43.4% are male, average age 44.0.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for British Museum audience in Germany
MetricValue
Female56.6%
Male43.4%
Average age44.0
Estimated audience size1,031,046
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the British Museum audience in Germany
Age bracketShare%
16-198%
20-2914%
30-3923%
40-4928%
50+27%
Fig. 04

Worldwide distribution

4.2%

of the worldwide British Museum audience comes from Germany.

Worldwide audience distribution share by country for British Museum
CountryShare
United States26.8%
United Kingdom14.0%
Italy7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the British Museum audience in Germany is strongest.

Fig. 05

Top regions by affinity

British Museum fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K1.23×
02Hessen~100K1.23×
03Hamburg~30K1.20×
04Berlin~50K1.18×
05Bayern~200K1.17×
06Baden-Württemberg~200K1.11×
07Bremen~9K1.05×
08Rheinland-Pfalz~50K1.04×
09Niedersachsen~100K0.97×
10Schleswig-Holstein~40K0.96×
11Sachsen~50K0.91×
12Thüringen~20K0.89×
13Saarland~10K0.88×
14Brandenburg~30K0.83×
15Sachsen-Anhalt~20K0.77×
16Mecklenburg-Vorpommern~10K0.69×
Fig. 06

Affinity by region

Affinity by region — British Museum, Germany
0.69×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the British Museum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for British Museum audience
#·InterestCategoryAffinity×
01Van Gogh MuseumArts & Culture29.25×
02TateArts & Culture27.13×
03Los Angeles County Museum of ArtArts & Culture26.87×
04Victoria and Albert MuseumArts & Culture17.69×
05Adventure parkKids & Family15.74×
06MuseologyPolitics & Society14.06×
07Tate ModernArts & Culture12.98×
08Metropolitan Museum of ArtArts & Culture12.59×
09Saatchi GalleryArts & Culture11.92×
10Moulin Rouge!Movies & TV11.40×
11Phillips (auctioneers)Shopping10.65×
12Cultural historyArts & Culture6.92×
13Art exhibitionArts & Culture4.65×
14MuseumArts & Culture4.17×
15Modern artArts & Culture3.82×
16WikipediaInternet & Social Media3.02×
17CultureLiterature2.94×
18TagesschauMovies & TV2.44×
19Arts and musicArts & Culture1.74×
20dB’sMusic & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the British Museum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by British Museum audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.71×
Career OrientationPOWER2.69×
Design AffinityPREMIUM2.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by British Museum audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.96×
Family OrientationCONSERVATISM1.03×
Need for SecurityCONSERVATISM1.17×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does British Museum have in Germany?

British Museum has an estimated audience of 1,031,046 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of British Museum fans?

56.6% of British Museum fans are female, 43.4% are male, with an average age of 44.0 years.

03

Which brands do British Museum fans like most?

British Museum fans show strongest brand affinity for Adventure park (15.74×), Culture (2.94×), and Tate (27.13×) over the country average.

04

Where do British Museum fans live in Germany?

British Museum fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do British Museum fans also like?

Beyond British Museum itself, the audience over-indexes on Culture (2.94×), Tate (27.13×), Phillips (auctioneers) (10.65×), and Museology (14.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Museum audiences in Germany

See British Museum audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for British Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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