Rascasse Audience Intelligence

Cultural history Audience in Germany

A data profile of the people who buy, follow and care about Cultural history in Germany — modelled from more than twelve digital signal sources. Cultural history has an estimated audience of 2,894,274 people in Germany.

#1348among Topic in Germany#29in Arts & Culture

The average Cultural history fan in Germany is 43.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cultural heritage, Nature, Vacations, with strongest over-indexing on Cultural heritage (18.76× the country average).

Demographically, the Cultural history audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cultural history fan in Germany is balanced, around 43.1 years old, with strong Quality Awareness tendencies and a notable affinity for Cultural heritage.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cultural history profile in Germany.

Audience size
2.9M
in Germany
Gender
51.9%♀
48.1% male
Age
43.1
average years
Country rank
#2224
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cultural history fans

51.9% are female, 48.1% are male, average age 43.1.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for Cultural history audience in Germany
MetricValue
Female51.9%
Male48.1%
Average age43.1
Estimated audience size2,894,274
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Cultural history audience in Germany
Age bracketShare%
16-1914%
20-2914%
30-3918%
40-4922%
50+31%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Cultural history audience comes from Germany.

Worldwide audience distribution share by country for Cultural history
CountryShare
United States11.9%
China7.2%
Italy6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cultural history audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cultural history fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~30K1.41×
02Saarland~40K1.16×
03Berlin~100K1.12×
04Mecklenburg-Vorpommern~60K1.09×
05Sachsen-Anhalt~80K1.08×
06Thüringen~80K1.03×
07Sachsen~100K0.97×
08Brandenburg~90K0.95×
09Hamburg~60K0.94×
10Rheinland-Pfalz~100K0.92×
11Schleswig-Holstein~90K0.91×
12Niedersachsen~200K0.84×
13Hessen~200K0.81×
14Baden-Württemberg~300K0.80×
15Nordrhein-Westfalen~500K0.75×
16Bayern~300K0.75×
Fig. 06

Affinity by region

Affinity by region — Cultural history, Germany
0.75×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cultural history audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cultural history audience
#·InterestCategoryAffinity×
01Cultural heritagePolitics & Society18.76×
02Wales national football teamSports17.14×
03Frieze Art FairArts & Culture15.41×
04Snack barFood & Beverages12.83×
05Love ActuallyMovies & TV10.12×
06NikonTechnology & Electronics7.65×
07CanonTechnology & Electronics7.17×
08New Year's EveHome & Garden7.00×
09TelegramInternet & Social Media5.20×
10FundraisingBusiness & Career4.69×
11HugendubelShopping4.22×
12SkyscannerTravel & Leisure4.16×
13VacationsTravel & Leisure4.04×
14Abstract artArts & Culture3.93×
15Art museumArts & Culture3.71×
16RyanairTravel & Leisure3.70×
17NatureHome & Garden3.58×
18Art exhibitionArts & Culture3.50×
19LivemusicMusic & Radio3.36×
20FamilyKids & Family1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cultural history audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cultural history audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.24×
Design AffinityPREMIUM2.12×
ExtroversionTHRILL2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cultural history audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.95×
Pet OwnershipJOY0.97×
Family OrientationCONSERVATISM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cultural history have in Germany?

Cultural history has an estimated audience of 2,894,274 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cultural history fans?

51.9% of Cultural history fans are female, 48.1% are male, with an average age of 43.1 years.

03

Which brands do Cultural history fans like most?

Cultural history fans show strongest brand affinity for Cultural heritage (18.76×), Nature (3.58×), and Vacations (4.04×) over the country average.

04

Where do Cultural history fans live in Germany?

Cultural history fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Cultural history fans also like?

Beyond Cultural history itself, the audience over-indexes on Nature (3.58×), Vacations (4.04×), Love Actually (10.12×), and Ryanair (3.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in Germany

See Cultural history audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cultural history. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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