Snack bar Audience in Germany
Snack bar has an estimated audience of 408,653 people in Germany. 63.2% are female, 36.8% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Clif Bar, Panties, Energy bar, Christmas dinner, Seeberger.
The average Snack bar fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Clif Bar, Panties, Energy bar, with strongest over-indexing on Clif Bar (322.98× the country average). Demographically, the Snack bar audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Snack bar fans
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 39.6 |
| Estimated audience size | 408,653 |
Audience persona
The typical Snack bar fan in Germany is more female, around 39.6 years old, with strong Indulgence tendencies and a notable affinity for Clif Bar.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 110,724 | 1.24× |
| Bayern | 95,157 | 1.45× |
| Baden-Württemberg | 74,727 | 1.34× |
| Niedersachsen | 53,587 | 1.35× |
| Hessen | 41,165 | 1.32× |
| Rheinland-Pfalz | 24,517 | 1.2× |
| Berlin | 21,923 | 1.2× |
| Sachsen | 14,153 | 0.71× |
| Schleswig-Holstein | 10,498 | 0.72× |
| Brandenburg | 8,982 | 0.71× |
| Hamburg | 8,440 | 0.91× |
| Thüringen | 6,604 | 0.63× |
| Sachsen-Anhalt | 5,528 | 0.52× |
| Mecklenburg-Vorpommern | 5,318 | 0.68× |
| Bremen | 5,089 | 1.46× |
| Saarland | 4,095 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Clif Bar | 322.98× | Food & Beverages |
| Panties | 17.93× | Fashion & Accessoires |
| Energy bar | 19.1× | Food & Beverages |
| Christmas dinner | 52.16× | Kids & Family |
| Seeberger | 50.02× | Food & Beverages |
| Huel | 33.97× | Health |
| Cultural history | 12.83× | Arts & Culture |
| Intimissimi | 11.63× | Fashion & Accessoires |
| Gluten-free diet | 12.61× | Food & Beverages |
| Soy protein | 85.29× | Food & Beverages |
| Child development | 6.13× | Business & Career |
| More Nutrition | 4.7× | Health |
| Hosiery | 7.83× | Fashion & Accessoires |
| Vegetarian cuisine | 4.55× | Food & Beverages |
| TEZENIS | 16.14× | Fashion & Accessoires |
| Sex and the City | 5.22× | Movies & TV |
| Tankini | 16.55× | Fashion & Accessoires |
| Clean Eating | 13.71× | Food & Beverages |
| Chocolate bar | 16× | Food & Beverages |
| Gala | 3.2× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.71 |
| Convenience Orientation | PREMIUM | 1.68 |
| Sustainability | BALANCE | 1.66 |
| Early Adopter Mentality | POWER | 1.55 |
| Urban Lifestyle | OPEN | 1.36 |
| Spirituality | BALANCE | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 15.2% |
| Italy | 10.1% |
See Snack bar audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Snack bar have in Germany?
Snack bar has an estimated audience of 408,653 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Snack bar fans?
63.2% of Snack bar fans are female, 36.8% are male, with an average age of 39.6 years.
Which brands do Snack bar fans like most?
Snack bar fans show strongest brand affinity for Clif Bar (322.98×), Panties (17.93×), and Energy bar (19.1×) over the country average.
Where do Snack bar fans live in Germany?
Snack bar fans in Germany are most concentrated in Nordrhein-Westfalen (reach 110,724), Bayern (reach 95,157), and Baden-Württemberg (reach 74,727). These three regions account for the largest share of the active audience.
What other brands do Snack bar fans also like?
Beyond Snack bar itself, the audience over-indexes on Panties (17.93×), Energy bar (19.1×), Christmas dinner (52.16×), and Seeberger (50.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Snack bar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.