Chocolate bar Audience in Germany
Chocolate bar has an estimated audience of 638,460 people in Germany. 62.4% are female, 37.6% are male, average age 33.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ion Iliescu, Home construction, Artistic inspiration, Home Office, Saving.
The average Chocolate bar fan in Germany is 33.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ion Iliescu, Home construction, Artistic inspiration, with strongest over-indexing on Ion Iliescu (39.77× the country average). Demographically, the Chocolate bar audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Convenience Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Chocolate bar fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 33.6 |
| Estimated audience size | 638,460 |
Audience persona
The typical Chocolate bar fan in Germany is more female, around 33.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Ion Iliescu.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 169,290 | 1.21× |
| Bayern | 105,818 | 1.03× |
| Baden-Württemberg | 93,933 | 1.08× |
| Niedersachsen | 69,335 | 1.12× |
| Hessen | 49,455 | 1.02× |
| Rheinland-Pfalz | 33,545 | 1.05× |
| Sachsen | 30,079 | 0.96× |
| Berlin | 26,309 | 0.92× |
| Schleswig-Holstein | 23,200 | 1.01× |
| Brandenburg | 17,507 | 0.88× |
| Hamburg | 16,087 | 1.12× |
| Thüringen | 14,958 | 0.92× |
| Sachsen-Anhalt | 14,404 | 0.87× |
| Mecklenburg-Vorpommern | 9,736 | 0.8× |
| Saarland | 7,268 | 0.93× |
| Bremen | 5,932 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ion Iliescu | 39.77× | Politics & Society |
| Home construction | 1.96× | Home & Garden |
| Artistic inspiration | 2.55× | Arts & Culture |
| Home Office | 2.41× | Business & Career |
| Saving | 2.21× | Business & Career |
| Unique Gifts | 2.11× | Shopping |
| Mothercare | 3× | Kids & Family |
| VfL Wolfsburg | 2.3× | Sports |
| Birthday Gifts | 2.1× | Kids & Family |
| Progressive rock | 1.85× | Music & Radio |
| Braun Büffel | 9.9× | Fashion & Accessoires |
| Pillow | 1.55× | Home & Garden |
| Time (magazine) | 2.03× | News |
| Sixx | 2.53× | Movies & TV |
| Eindhoven | 1.59× | Travel & Leisure |
| Gaelic football | 3.35× | Sports |
| Bank account | 2.02× | Business & Career |
| Go for It (film) | 6.22× | Movies & TV |
| Joko Winterscheidt | 2.97× | Movies & TV |
| Zamalek SC | 4.16× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.75 |
| Pet Ownership | JOY | 1.56 |
| DIY Mentality | THRILL | 1.51 |
| Healthy Lifestyle | BALANCE | 1.4 |
| Indulgence | JOY | 1.35 |
| Family Orientation | CONSERVATISM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.3% |
| Brazil | 8.0% |
| Japan | 7.3% |
See Chocolate bar audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Chocolate bar have in Germany?
Chocolate bar has an estimated audience of 638,460 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chocolate bar fans?
62.4% of Chocolate bar fans are female, 37.6% are male, with an average age of 33.6 years.
Which brands do Chocolate bar fans like most?
Chocolate bar fans show strongest brand affinity for Ion Iliescu (39.77×), Home construction (1.96×), and Artistic inspiration (2.55×) over the country average.
Where do Chocolate bar fans live in Germany?
Chocolate bar fans in Germany are most concentrated in Nordrhein-Westfalen (reach 169,290), Bayern (reach 105,818), and Baden-Württemberg (reach 93,933). These three regions account for the largest share of the active audience.
What other brands do Chocolate bar fans also like?
Beyond Chocolate bar itself, the audience over-indexes on Home construction (1.96×), Artistic inspiration (2.55×), Home Office (2.41×), and Saving (2.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chocolate bar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.