Rascasse Audience Intelligence

Chocolate bar Audience in Germany

A data profile of the people who buy, follow and care about Chocolate bar in Germany — modelled from more than twelve digital signal sources. Chocolate bar has an estimated audience of 638,460 people in Germany.

#29among Sweet in Germany#4078among Topic in Germany#454in Food & Beverages

The average Chocolate bar fan in Germany is 33.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kinder Bueno, Chocolate truffle, Snack bar, with strongest over-indexing on Kinder Bueno (33.16× the country average).

Demographically, the Chocolate bar audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Convenience Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Chocolate bar fan in Germany is more female, around 33.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Kinder Bueno.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chocolate bar profile in Germany.

Audience size
638K
in Germany
Gender
62.4%♀
37.6% male
Age
33.6
average years
Country rank
#9589
Topic in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chocolate bar fans

62.4% are female, 37.6% are male, average age 33.6.

Fig. 02

Gender split

62.4%
Female
37.6%
Male
Demographic split for Chocolate bar audience in Germany
MetricValue
Female62.4%
Male37.6%
Average age33.6
Estimated audience size638,460
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Chocolate bar audience in Germany
Age bracketShare%
16-1936%
20-2920%
30-3918%
40-4917%
50+10%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Chocolate bar audience comes from Germany.

Worldwide audience distribution share by country for Chocolate bar
CountryShare
United States16.3%
Brazil8.0%
Japan7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chocolate bar audience in Germany is strongest.

Fig. 05

Top regions by affinity

Chocolate bar fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.15×
02Bremen~6K1.12×
03Hamburg~20K1.09×
04Niedersachsen~70K1.08×
05Baden-Württemberg~90K1.07×
06Hessen~50K1.04×
07Rheinland-Pfalz~30K1.03×
08Saarland~8K1.01×
09Bayern~100K1.00×
10Schleswig-Holstein~20K1.00×
11Berlin~30K0.97×
12Thüringen~20K0.97×
13Sachsen~30K0.94×
14Sachsen-Anhalt~20K0.91×
15Brandenburg~20K0.90×
16Mecklenburg-Vorpommern~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Chocolate bar, Germany
0.85×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chocolate bar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chocolate bar audience
#·InterestCategoryAffinity×
01Kinder BuenoFood & Beverages33.16×
02Chocolate truffleFood & Beverages18.91×
03Snack barFood & Beverages16.00×
04Frozen foodFood & Beverages10.88×
05SnickersFood & Beverages9.05×
06MilkaFood & Beverages6.86×
07Non-alcoholic beverageFood & Beverages6.15×
08Mineral waterFood & Beverages5.51×
09NordseeFood & Beverages4.31×
10ConfectioneryFood & Beverages3.69×
11Flower bouquetHome & Garden3.45×
12PastryFood & Beverages2.79×
13CandyFood & Beverages2.76×
14DeichmannShopping2.46×
15Aral AGCars & Mobility2.39×
16Netto Marken-DiscountShopping2.33×
17PostbankBusiness & Career2.23×
18TransfermarktSports2.14×
19TagesschauMovies & TV1.86×
20TK MaxxShopping1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chocolate bar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chocolate bar audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.81×
Pet OwnershipJOY1.62×
Community OrientationOPEN1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chocolate bar audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.69×
SustainabilityBALANCE0.75×
Social Media UsageJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chocolate bar have in Germany?

Chocolate bar has an estimated audience of 638,460 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Chocolate bar fans?

62.4% of Chocolate bar fans are female, 37.6% are male, with an average age of 33.6 years.

03

Which brands do Chocolate bar fans like most?

Chocolate bar fans show strongest brand affinity for Kinder Bueno (33.16×), Chocolate truffle (18.91×), and Snack bar (16×) over the country average.

04

Where do Chocolate bar fans live in Germany?

Chocolate bar fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Chocolate bar fans also like?

Beyond Chocolate bar itself, the audience over-indexes on Chocolate truffle (18.91×), Snack bar (16×), Netto Marken-Discount (2.33×), and Frozen food (10.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in Germany

See Chocolate bar audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Chocolate bar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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