Rascasse Audience Intelligence

Chocolate bar Audience in United States

A data profile of the people who buy, follow and care about Chocolate bar in United States — modelled from more than twelve digital signal sources. Chocolate bar has an estimated audience of 2,498,753 people in United States.

#49among Sweet in United States#5621among Topic in United States#733in Food & Beverages

The average Chocolate bar fan in United States is 36.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Kyle Busch, Kinder Bueno, Magnum (ice cream), with strongest over-indexing on Kyle Busch (20× the country average).

Demographically, the Chocolate bar audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chocolate bar fan in United States is more female, around 36.1 years old, with strong Indulgence tendencies and a notable affinity for Kyle Busch.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chocolate bar profile in United States.

Audience size
2.5M
in United States
Gender
68.8%♀
31.2% male
Age
36.1
average years
Country rank
#11929
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chocolate bar fans

68.8% are female, 31.2% are male, average age 36.1.

Fig. 02

Gender split

68.8%
Female
31.2%
Male
Demographic split for Chocolate bar audience in United States
MetricValue
Female68.8%
Male31.2%
Average age36.1
Estimated audience size2,498,753
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Chocolate bar audience in United States
Age bracketShare%
16-1931%
20-2918%
30-3916%
40-4918%
50+17%
Fig. 04

Worldwide distribution

16.3%

of the worldwide Chocolate bar audience comes from United States.

Worldwide audience distribution share by country for Chocolate bar
CountryShare
United States16.3%
Brazil8.0%
Japan7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chocolate bar audience in United States is strongest.

Fig. 05

Top regions by affinity

Chocolate bar fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~30K2.24×
02Florida~300K1.79×
03Idaho~20K1.36×
04Texas~300K1.31×
05California~300K1.19×
06Maine~10K1.14×
07New York~200K1.10×
08Georgia~80K1.10×
09Hawaii~10K1.10×
10New Jersey~70K1.09×
11Michigan~70K1.05×
12Nevada~30K1.04×
13Massachusetts~50K1.01×
14Utah~20K1.01×
15Indiana~50K1.00×
16Arizona~50K0.99×
17Washington~50K0.99×
18Missouri~40K0.99×
19Pennsylvania~80K0.98×
20Illinois~80K0.98×
21Oklahoma~30K0.98×
22Arkansas~20K0.98×
23Kansas~20K0.98×
24Louisiana~30K0.97×
25West Virginia~10K0.97×
26Connecticut~20K0.96×
27Ohio~70K0.95×
28North Carolina~70K0.95×
29Minnesota~30K0.95×
30Mississippi~20K0.95×
31Iowa~20K0.95×
32New Mexico~10K0.95×
33Virginia~60K0.93×
34South Carolina~30K0.93×
35Kentucky~30K0.93×
36Wisconsin~30K0.92×
37Oregon~30K0.92×
38Rhode Island~7K0.92×
39North Dakota~5K0.92×
40Tennessee~50K0.91×
41Maryland~40K0.91×
42Delaware~6K0.90×
43South Dakota~5K0.89×
44Alabama~30K0.88×
45Alaska~5K0.87×
46New Hampshire~8K0.85×
47Vermont~4K0.84×
48Colorado~30K0.80×
49Montana~6K0.80×
50Washington, District of Columbia~5K0.72×
Fig. 06

Affinity by region

Affinity by region — Chocolate bar, United States
0.72×1.00×2.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chocolate bar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chocolate bar audience
#·InterestCategoryAffinity×
01Kinder BuenoFood & Beverages38.17×
02MilkaFood & Beverages27.35×
03Kyle BuschSports20.00×
04Magnum (ice cream)Food & Beverages14.84×
05Ferrero RocherFood & Beverages12.31×
06TissotFashion & Accessoires10.52×
07Chocolate truffleFood & Beverages10.42×
08Chocolate brownieFood & Beverages5.13×
09Cold Stone CreameryFood & Beverages5.08×
10Outlet storeShopping4.58×
11Obsessed (2009 film)Movies & TV4.44×
12BoxingSports3.49×
13Krispy KremeFood & Beverages3.48×
14Waffle HouseFood & Beverages2.97×
15PastryFood & Beverages2.74×
16ConfectioneryFood & Beverages2.60×
17Pizza HutFood & Beverages2.46×
18Domino's PizzaFood & Beverages2.02×
19Burger KingFood & Beverages1.82×
20Trader Joe'sShopping1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chocolate bar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chocolate bar audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.50×
Price SensitivityPREMIUM1.42×
Convenience OrientationPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chocolate bar audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.79×
Quality AwarenessPREMIUM0.87×
IndividualismJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chocolate bar have in United States?

Chocolate bar has an estimated audience of 2,498,753 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Chocolate bar fans?

68.8% of Chocolate bar fans are female, 31.2% are male, with an average age of 36.1 years.

03

Which brands do Chocolate bar fans like most?

Chocolate bar fans show strongest brand affinity for Kyle Busch (20×), Kinder Bueno (38.17×), and Magnum (ice cream) (14.84×) over the country average.

04

Where do Chocolate bar fans live in United States?

Chocolate bar fans in United States are most concentrated in California (reach ~300K), Florida (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Chocolate bar fans also like?

Beyond Chocolate bar itself, the audience over-indexes on Kinder Bueno (38.17×), Magnum (ice cream) (14.84×), Pizza Hut (2.46×), and Obsessed (2009 film) (4.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Chocolate bar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chocolate bar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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