Chocolate bar Audience in United States

Chocolate bar has an estimated audience of 2,498,753 people in United States. 68.8% are female, 31.2% are male, average age 36.1. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Capital One, Google Maps, Circle K, Beetlejuice.

The average Chocolate bar fan in United States is 36.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Capital One, Google Maps, with strongest over-indexing on Finnair (675× the country average). Demographically, the Chocolate bar audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Chocolate bar fans

Demographic split for Chocolate bar audience in United States
MetricValue
Female68.8%
Male31.2%
Average age36.1
Estimated audience size2,498,753

Audience persona

The typical Chocolate bar fan in United States is more female, around 36.1 years old, with strong Indulgence tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Chocolate bar in United States
RegionReachAffinity
California332,0461.21×
Texas296,9471.38×
Florida169,3441×
New York164,4171.18×
Georgia86,2841.12×
Illinois84,0171.01×
Pennsylvania83,0970.99×
Ohio79,5151.03×
North Carolina71,4980.95×
Michigan70,8871.08×
New Jersey64,9721.02×
Virginia55,7210.92×
Washington51,9891.04×
Arizona51,2101×
Massachusetts50,4001.02×
Tennessee47,1620.94×
Indiana46,8401.03×
Missouri41,3921.03×
Maryland38,4320.89×
Minnesota37,6411.05×
Wisconsin36,4590.97×
South Carolina34,8880.93×
Louisiana31,6710.98×
Colorado30,9550.79×
Nebraska30,4412.43×
Alabama29,0980.83×
Kentucky28,1220.9×
Oklahoma27,6991×
Oregon27,6900.97×
Nevada26,9931.12×
Utah22,3241×
Connecticut21,8740.87×
Arkansas20,1140.98×
Iowa19,8560.96×
Kansas19,4740.99×
Idaho18,8931.51×
Mississippi18,8180.91×
New Mexico12,1350.97×
Hawaii11,8691.11×
West Virginia11,5130.99×
Maine11,1121.24×
New Hampshire8,0570.82×
Rhode Island6,9530.87×
Delaware5,4850.8×
Montana5,1280.74×
Washington, District of Columbia5,0130.67×
South Dakota4,5560.79×
North Dakota4,2620.83×
Alaska3,7370.7×
Vermont3,3110.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chocolate bar audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One9.81×Business & Career
Google Maps9.08×Internet & Social Media
Circle K15.22×Shopping
Beetlejuice8.1×Movies & TV
Pretzel23.27×Food & Beverages
Indeed.com6.23×Business & Career
DeviantArt9.52×Internet & Social Media
Diane Keaton8.16×Movies & TV
Enterprise Rent-A-Car7.91×Cars & Mobility
AccuWeather8.3×Home & Garden
Bruce Willis8.58×Movies & TV
Bagel18.87×Food & Beverages
Khan Academy9.45×Business & Career
CarGurus6.46×Cars & Mobility
Kia Sportage22.86×Cars & Mobility
Aaron Rodgers6.96×Sports
Kendra Scott11.39×Fashion & Accessoires
Billy Bob Thornton8.96×Movies & TV
Kinder Bueno44.57×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chocolate bar audience
TraitClusterScore
IndulgenceJOY1.34
Price SensitivityPREMIUM1.31
SustainabilityBALANCE1.28
Design AffinityPREMIUM1.18
Healthy LifestyleBALANCE1.15
CreativityOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Chocolate bar
CountryShare
United States16.3%
Brazil8.0%
Japan7.3%

See Chocolate bar audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Chocolate bar have in United States?

Chocolate bar has an estimated audience of 2,498,753 people in United States, concentrated in California and Texas.

What is the gender split and age of Chocolate bar fans?

68.8% of Chocolate bar fans are female, 31.2% are male, with an average age of 36.1 years.

Which brands do Chocolate bar fans like most?

Chocolate bar fans show strongest brand affinity for Finnair (675×), Capital One (9.81×), and Google Maps (9.08×) over the country average.

Where do Chocolate bar fans live in United States?

Chocolate bar fans in United States are most concentrated in California (reach 332,046), Texas (reach 296,947), and Florida (reach 169,344). These three regions account for the largest share of the active audience.

What other brands do Chocolate bar fans also like?

Beyond Chocolate bar itself, the audience over-indexes on Capital One (9.81×), Google Maps (9.08×), Circle K (15.22×), and Beetlejuice (8.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chocolate bar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.