Rascasse Audience Intelligence

Kinder Bueno Target Market in United States

Kinder Bueno has an estimated audience of 508K people in United States.

#16among Chocolate & cookies in United States
#4007among brands in United States#1968in Food & Beverages

The average Kinder Bueno fan in United States is 30.0 years old, balanced, and lives primarily in California.

By number of fans, Kinder Bueno ranks #15 among the 56 objects in Chocolate & cookies in United States — 3.0× the group median.

Its fans are 4.7 years younger than the group average of 34.7.

Women make up 53.8% of the fan base, 8.5 percentage points fewer than the group average.

Compared with the other 55 objects in Chocolate & cookies, Kinder Bueno fans stand out for their interest in Café da manhã, Hershey's Cookies 'n' Creme and Extra (gum).

Most fans live in California, Texas, Florida.

Top affinities include Café da manhã, Milka, Hershey's Cookies 'n' Creme, with strongest over-indexing on Café da manhã (269.89× the country average).

Demographically, the Kinder Bueno audience skews balanced with an average age of 30.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

The typical Kinder Bueno fan in United States is balanced, around 30.0 years old, with strong Indulgence tendencies and a notable affinity for Café da manhã.

Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
508K
in United States
Gender
53.8%♀
46.2% male
Age
30.0
average years
Country rank
#36402
among all objects in United States
Fig. 01

Search interest · 12-month trend

+42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Kinder Bueno

53.8% are female, 46.2% are male, average age 30.0.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Kinder Bueno audience in United States
MetricValue
Female53.8%
Male46.2%
Average age30.0
Estimated audience size508K
Fig. 03

Age distribution

Ø 30.0
average years
Age distribution of the Kinder Bueno audience in United States
Age bracketShare%
16-2448%
25-3422%
35-4414%
45-5410%
55+5%
Fig. 04

Worldwide distribution

10.8%

of the worldwide Kinder Bueno audience comes from United States.

Worldwide audience distribution share by country for Kinder Bueno
CountryShare
Brazil15.2%
United States10.8%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Kinder Bueno customers by region in United States
#RegionReachAffinity×
01Texas~50K1.32×
02Florida~40K1.32×
03Massachusetts~10K1.25×
04Illinois~20K1.24×
05New York~40K1.23×
06Utah~6K1.22×
07New Jersey~20K1.20×
08Connecticut~6K1.16×
09Michigan~20K1.13×
10Kentucky~8K1.12×
11Indiana~10K1.11×
12Georgia~20K1.10×
13Nebraska~3K1.10×
14California~60K1.08×
15Louisiana~7K1.06×
16Oklahoma~6K1.06×
17Nevada~5K1.05×
18Kansas~5K1.05×
19North Carolina~20K1.04×
20Iowa~5K1.04×
21Virginia~10K1.03×
22Missouri~10K1.03×
23Minnesota~9K1.03×
24Arkansas~5K1.03×
25Pennsylvania~20K1.02×
26Ohio~20K1.01×
27Washington~10K1.01×
28Maryland~9K1.00×
29Wisconsin~9K1.00×
30Arizona~10K0.99×
31Delaware~1K0.98×
32Mississippi~4K0.97×
33Rhode Island~2K0.97×
34West Virginia~3K0.96×
35North Dakota~1K0.96×
36Alabama~7K0.95×
37Tennessee~10K0.93×
38Oregon~6K0.92×
39Hawaii~2K0.92×
40South Carolina~8K0.91×
41South Dakota~1K0.91×
42Washington, District of Columbia<1K0.91×
43Idaho~3K0.90×
44Colorado~8K0.86×
45Alaska<1K0.84×
46Vermont<1K0.83×
47New Mexico~3K0.82×
48New Hampshire~2K0.81×
49Maine~2K0.80×
50Montana~1K0.78×
Fig. 06

Affinity by region

Affinity by region — Kinder Bueno, United States
0.78×1.00×1.32×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Kinder Bueno audience vs. the country average
#·InterestCategoryAffinity×
01Café da manhãBrand269.89×
02MilkaFood & Beverages151.16×
03Hershey's Cookies 'n' CremeFood & Beverages123.13×
04Kinder ChocolateFood & Beverages118.60×
05Ritter SportFood & Beverages117.64×
06Mon CherìFood & Beverages90.46×
07Ferrero RocherFood & Beverages76.14×
08Extra (gum)Food & Beverages62.24×
09WaferTopic54.26×
10TwixFood & Beverages50.15×
11Ice Breakers (candy)Food & Beverages45.58×
12Jelly BellyFood & Beverages42.64×
13Chocolate barFood & Beverages38.17×
14Godiva ChocolatierFood & Beverages33.22×
15HariboFood & Beverages31.63×
16Kit KatFood & Beverages31.26×
17SnickersFood & Beverages23.03×
18NutellaFood & Beverages19.04×
19Chocolate cakeFood & Beverages12.79×
20ConfectioneryFood & Beverages8.14×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Kinder Bueno audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Kinder Bueno audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.96×
Convenience OrientationPREMIUM1.64×
Healthy LifestyleBALANCE1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Kinder Bueno audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.68×
Need for SecurityCONSERVATISM0.77×
SpiritualityBALANCE0.78×
0×1.00× baseline2×
Appendix

Explore more audiences

More Chocolate & cookies audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Kinder Bueno over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/kinder-bueno-14976” · Methodology