Kinder Bueno Audience in United States

Kinder Bueno logo

Kinder Bueno has an estimated audience of 483,317 people in United States. 53.8% are female, 46.2% are male, average age 29.2. Top regions: California, Texas, Florida. Top brand affinities: Ferrero Rocher, Milka, Chocolate bar, Café da manhã, Mon Cherì.

The average Kinder Bueno fan in United States is 29.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ferrero Rocher, Milka, Chocolate bar, with strongest over-indexing on Ferrero Rocher (76.14× the country average). Demographically, the Kinder Bueno audience skews balanced with an average age of 29.2, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies

Demographics of Kinder Bueno fans

Demographic split for Kinder Bueno audience in United States
MetricValue
Female53.8%
Male46.2%
Average age29.2
Estimated audience size483,317

Audience persona

The typical Kinder Bueno fan in United States is balanced, around 29.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Ferrero Rocher.

Top regions in United States

Top regions ranked by reach for Kinder Bueno in United States
RegionReachAffinity
California60,0091.13×
Texas54,9791.32×
Florida46,4061.42×
New York36,6111.36×
Illinois20,6541.28×
Pennsylvania16,3671.01×
Georgia16,2331.09×
New Jersey16,1671.32×
North Carolina16,0511.1×
Ohio14,9201×
Michigan14,8531.18×
Massachusetts11,9111.25×
Virginia11,4300.97×
Washington10,3951.07×
Indiana9,8381.11×
Arizona9,8040.99×
Tennessee9,4120.97×
Maryland8,0270.97×
Missouri7,9761.02×
Minnesota7,3851.07×
Wisconsin7,2521×
Colorado6,7590.89×
Kentucky6,6151.09×
South Carolina6,3460.87×
Louisiana6,2211×
Alabama6,1330.91×
Connecticut5,9421.23×
Oklahoma5,7321.07×
Utah5,6181.3×
Oregon5,4110.98×
Nevada5,0211.07×
Iowa3,9831×
Kansas3,9701.04×
Arkansas3,8630.97×
Mississippi3,5350.89×
Nebraska2,4631.02×
Idaho2,0970.87×
New Mexico1,9410.8×
West Virginia1,9290.86×
Hawaii1,8200.88×
New Hampshire1,4590.77×
Rhode Island1,4570.95×
Maine1,3890.8×
Washington, District of Columbia1,3760.95×
Delaware1,2620.95×
South Dakota8700.78×
North Dakota8680.87×
Montana8500.63×
Alaska6950.67×
Vermont6020.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kinder Bueno audience
BrandAffinityCategory
Ferrero Rocher76.14×Food & Beverages
Milka151.16×Food & Beverages
Chocolate bar38.17×Food & Beverages
Café da manhã269.89×
Mon Cherì90.46×Food & Beverages
Extra (gum)62.24×Food & Beverages
Confectionery8.14×Food & Beverages
Twix50.15×Food & Beverages
Haribo31.63×Food & Beverages
Hershey's Cookies 'n' Creme123.13×Food & Beverages
Jelly Belly42.64×Food & Beverages
Ritter Sport117.64×Food & Beverages
Chocolate cake12.79×Food & Beverages
Kit Kat31.26×Food & Beverages
Nutella19.04×Food & Beverages
Ice Breakers (candy)45.58×Food & Beverages
Snickers23.03×Food & Beverages
Godiva Chocolatier33.22×Food & Beverages
Cornetto (ice cream)57.98×Food & Beverages
Wafer54.26×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kinder Bueno audience
TraitClusterScore
Luxury OrientationPREMIUM1.37
LGBTQ+ IdentityOPEN1.32
Convenience OrientationPREMIUM1.29
IndulgenceJOY1.28
Price SensitivityPREMIUM1.27
Pet OwnershipJOY1.24

Worldwide distribution

Worldwide audience distribution share by country for Kinder Bueno
CountryShare
Brazil15.0%
United States10.7%
Italy6.1%

See Kinder Bueno audiences in other countries

More Chocolate & cookies audiences in United States

Frequently asked questions

How many fans does Kinder Bueno have in United States?

Kinder Bueno has an estimated audience of 483,317 people in United States, concentrated in California and Texas.

What is the gender split and age of Kinder Bueno fans?

53.8% of Kinder Bueno fans are female, 46.2% are male, with an average age of 29.2 years.

Which brands do Kinder Bueno fans like most?

Kinder Bueno fans show strongest brand affinity for Ferrero Rocher (76.14×), Milka (151.16×), and Chocolate bar (38.17×) over the country average.

Where do Kinder Bueno fans live in United States?

Kinder Bueno fans in United States are most concentrated in California (reach 60,009), Texas (reach 54,979), and Florida (reach 46,406). These three regions account for the largest share of the active audience.

What other brands do Kinder Bueno fans also like?

Beyond Kinder Bueno itself, the audience over-indexes on Milka (151.16×), Chocolate bar (38.17×), Café da manhã (269.89×), and Mon Cherì (90.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kinder Bueno. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.