Rascasse Audience Intelligence

Ice Breakers (candy) Target Market in United States

A data profile of the people who buy, follow and care about Ice Breakers (candy) in United States — modelled from more than twelve digital signal sources. Ice Breakers (candy) has an estimated audience of 546,896 people in United States.

#127among Sweet in United States#3566among Brand in United States#1857in Food & Beverages

The average Ice Breakers (candy) fan in United States is 33.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Stephen Hawking, Ritter Sport, Twinkie, with strongest over-indexing on Stephen Hawking (29.8× the country average).

Demographically, the Ice Breakers (candy) audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ice Breakers (candy) fan in United States is balanced, around 33.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Stephen Hawking.

Category: Food & Beverages · Type: Brand · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ice Breakers (candy) profile in United States.

Audience size
547K
in United States
Gender
45.9%♀
54.1% male
Age
33.8
average years
Country rank
#34759
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ice Breakers (candy)

45.9% are female, 54.1% are male, average age 33.8.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for Ice Breakers (candy) audience in United States
MetricValue
Female45.9%
Male54.1%
Average age33.8
Estimated audience size546,896
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Ice Breakers (candy) audience in United States
Age bracketShare%
16-1935%
20-2921%
30-3916%
40-4917%
50+11%
Fig. 04

Worldwide distribution

45.5%

of the worldwide Ice Breakers (candy) audience comes from United States.

Worldwide audience distribution share by country for Ice Breakers (candy)
CountryShare
United States45.5%
United Kingdom8.8%
Canada6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ice Breakers (candy) audience in United States is strongest.

Fig. 05

Top regions by affinity

Ice Breakers (candy) customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.23×
02Alaska~1K1.19×
03Massachusetts~10K1.18×
04Virginia~20K1.13×
05Hawaii~3K1.13×
06New York~30K1.11×
07Maryland~10K1.10×
08California~70K1.08×
09Minnesota~9K1.08×
10Connecticut~6K1.08×
11New Hampshire~2K1.08×
12Illinois~20K1.07×
13Washington~10K1.06×
14Oregon~7K1.06×
15Iowa~5K1.05×
16Nebraska~3K1.05×
17Maine~2K1.05×
18Vermont~1K1.05×
19Montana~2K1.04×
20Florida~40K1.03×
21Michigan~10K1.03×
22Colorado~9K1.03×
23North Dakota~1K1.03×
24Pennsylvania~20K1.02×
25North Carolina~20K1.01×
26Utah~5K1.01×
27Texas~50K1.00×
28Rhode Island~2K1.00×
29New Jersey~10K0.99×
30Wisconsin~8K0.98×
31Georgia~20K0.97×
32Missouri~9K0.96×
33Kentucky~7K0.96×
34Kansas~4K0.96×
35Arizona~10K0.95×
36Nevada~5K0.95×
37Ohio~20K0.94×
38Indiana~10K0.94×
39Idaho~3K0.94×
40Delaware~1K0.94×
41South Dakota~1K0.94×
42Arkansas~4K0.93×
43Oklahoma~6K0.91×
44Tennessee~10K0.90×
45New Mexico~2K0.89×
46West Virginia~2K0.88×
47South Carolina~7K0.86×
48Louisiana~6K0.85×
49Mississippi~4K0.83×
50Alabama~6K0.82×
Fig. 06

Affinity by region

Affinity by region — Ice Breakers (candy), United States
0.82×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ice Breakers (candy) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ice Breakers (candy) audience
#·InterestCategoryAffinity×
01Ritter SportFood & Beverages177.14×
02Hubba BubbaFood & Beverages60.50×
03TwinkieFood & Beverages55.00×
04Kinder BuenoFood & Beverages45.58×
05MilkaFood & Beverages44.71×
06Stephen HawkingBusiness & Career29.80×
07HariboFood & Beverages23.64×
08Albert EinsteinTechnology & Electronics13.75×
09Ferrero RocherFood & Beverages13.67×
10Chyler LeighFashion & Accessoires12.02×
11Staples (Canada)Business & Career6.43×
12Chocolate brownieFood & Beverages6.33×
13CanvaTechnology & Electronics5.95×
14Tim HortonSports5.07×
15Domino's PizzaFood & Beverages3.33×
167-ElevenShopping3.27×
17ConfectioneryFood & Beverages3.24×
18CandyFood & Beverages3.11×
19Pizza HutFood & Beverages3.01×
20T-MobileTechnology & Electronics2.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ice Breakers (candy) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ice Breakers (candy) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.63×
IndulgenceJOY1.54×
ExtroversionTHRILL1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ice Breakers (candy) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.61×
SustainabilityBALANCE0.64×
Quality AwarenessPREMIUM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ice Breakers (candy)'s target market in United States?

Ice Breakers (candy)'s target market in United States covers an estimated 546,896 people, concentrated in California and Texas.

02

What is the gender split and age of Ice Breakers (candy) customers?

45.9% of the Ice Breakers (candy) audience are female, 54.1% are male, with an average age of 33.8 years.

03

Which brands do Ice Breakers (candy) fans like most?

Ice Breakers (candy) fans show strongest brand affinity for Stephen Hawking (29.8×), Ritter Sport (177.14×), and Twinkie (55×) over the country average.

04

Where do Ice Breakers (candy) fans live in United States?

Ice Breakers (candy) fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Ice Breakers (candy) fans also like?

Beyond Ice Breakers (candy) itself, the audience over-indexes on Ritter Sport (177.14×), Twinkie (55×), Staples (Canada) (6.43×), and Kinder Bueno (45.58×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ice Breakers (candy). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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