Ice Breakers (candy) Audience in United States

Ice Breakers (candy) logo

Ice Breakers (candy) has an estimated audience of 556,008 people in United States. 45.9% are female, 54.1% are male, average age 33.8. Top regions: California, Texas, Florida. Top brand affinities: Ichiro Suzuki, Hexbug, Elsword, Combat sport, Keenan Allen.

The average Ice Breakers (candy) fan in United States is 33.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ichiro Suzuki, Hexbug, Elsword, with strongest over-indexing on Ichiro Suzuki (190.64× the country average). Demographically, the Ice Breakers (candy) audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Sweet

Demographics of Ice Breakers (candy) fans

Demographic split for Ice Breakers (candy) audience in United States
MetricValue
Female45.9%
Male54.1%
Average age33.8
Estimated audience size556,008

Audience persona

The typical Ice Breakers (candy) fan in United States is balanced, around 33.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Ichiro Suzuki.

Top regions in United States

Top regions ranked by reach for Ice Breakers (candy) in United States
RegionReachAffinity
California71,8181.17×
Texas50,9721.07×
Florida38,5361.02×
New York36,4971.17×
Illinois20,7121.12×
Pennsylvania18,9641.01×
Georgia17,4901.02×
North Carolina17,2971.03×
Ohio16,7570.98×
Virginia15,0941.11×
Michigan14,9471.03×
New Jersey13,5870.96×
Massachusetts13,2061.21×
Washington12,3181.1×
Arizona12,0811.06×
Tennessee10,2360.92×
Indiana9,9890.98×
Colorado9,9411.13×
Maryland9,4850.99×
Missouri9,1691.02×
Minnesota8,8951.12×
Wisconsin8,1240.97×
South Carolina7,3920.88×
Oregon6,8311.07×
Alabama6,6760.86×
Kentucky6,5070.93×
Louisiana6,0410.84×
Oklahoma5,7960.94×
Connecticut5,7691.03×
Utah5,3511.07×
Nevada5,2710.98×
Iowa4,8161.05×
Kansas4,3050.98×
Arkansas4,2660.93×
Mississippi3,5590.78×
Nebraska2,9201.05×
Idaho2,7490.99×
Hawaii2,6881.12×
New Hampshire2,3881.09×
New Mexico2,3520.84×
West Virginia2,0840.8×
Washington, District of Columbia2,0231.21×
Maine1,8940.95×
Rhode Island1,5710.89×
Montana1,5471×
Alaska1,3371.12×
Delaware1,1950.78×
North Dakota1,1591.01×
South Dakota1,1300.88×
Vermont9130.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ice Breakers (candy) audience
BrandAffinityCategory
Ichiro Suzuki190.64×Sports
Hexbug70.14×Kids & Family
Elsword48.53×Games
Combat sport4.06×Sports
Keenan Allen9.56×Sports
Obscura Antiques & Oddities56.59×Home & Garden
Keeper (password manager)7.71×Technology & Electronics
Racing2.55×Cars & Mobility
Ion Iliescu44.96×Politics & Society
Arnold Palmer4.81×Sports
Israel1.59×Travel & Leisure
Regional styles of Mexican music1.96×Music & Radio
Jeep Grand Cherokee (WJ)4.14×Cars & Mobility
Home staging3.15×Home & Garden
Manual labour3.71×Business & Career
Monogram2.14×Home & Garden
Vacuum packing5.61×Home & Garden
Sinaloa1.87×Travel & Leisure
Oskaloosa, Iowa17.4×Shopping
Waterford4.04×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ice Breakers (candy) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.59
ExtroversionTHRILL1.42
IndulgenceJOY1.26
Convenience OrientationPREMIUM1.22
Social Media UsageJOY1.14
Price SensitivityPREMIUM1.03

Worldwide distribution

Worldwide audience distribution share by country for Ice Breakers (candy)
CountryShare
United States45.9%
United Kingdom9.2%
Canada6.3%

See Ice Breakers (candy) audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Ice Breakers (candy) have in United States?

Ice Breakers (candy) has an estimated audience of 556,008 people in United States, concentrated in California and Texas.

What is the gender split and age of Ice Breakers (candy) fans?

45.9% of Ice Breakers (candy) fans are female, 54.1% are male, with an average age of 33.8 years.

Which brands do Ice Breakers (candy) fans like most?

Ice Breakers (candy) fans show strongest brand affinity for Ichiro Suzuki (190.64×), Hexbug (70.14×), and Elsword (48.53×) over the country average.

Where do Ice Breakers (candy) fans live in United States?

Ice Breakers (candy) fans in United States are most concentrated in California (reach 71,818), Texas (reach 50,972), and Florida (reach 38,536). These three regions account for the largest share of the active audience.

What other brands do Ice Breakers (candy) fans also like?

Beyond Ice Breakers (candy) itself, the audience over-indexes on Hexbug (70.14×), Elsword (48.53×), Combat sport (4.06×), and Keenan Allen (9.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ice Breakers (candy). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.