Ice Breakers (candy) Audience in United States

Ice Breakers (candy) has an estimated audience of 556,008 people in United States. 45.9% are female, 54.1% are male, average age 33.8. Top regions: California, Texas, Florida. Top brand affinities: Haribo, Kia Sportage, Ritter Sport, Autism Awareness, Staples (Canada).

The average Ice Breakers (candy) fan in United States is 33.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Haribo, Kia Sportage, Ritter Sport, with strongest over-indexing on Haribo (57.93× the country average). Demographically, the Ice Breakers (candy) audience skews balanced with an average age of 33.8, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Sweet

Demographics of Ice Breakers (candy) fans

Demographic split for Ice Breakers (candy) audience in United States
MetricValue
Female45.9%
Male54.1%
Average age33.8
Estimated audience size556,008

Audience persona

The typical Ice Breakers (candy) fan in United States is balanced, around 33.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Haribo.

Top regions in United States

Top regions ranked by reach for Ice Breakers (candy) in United States
RegionReachAffinity
California71,8181.17×
Texas50,9721.07×
Florida38,5361.02×
New York36,4971.17×
Illinois20,7121.12×
Pennsylvania18,9641.01×
Georgia17,4901.02×
North Carolina17,2971.03×
Ohio16,7570.98×
Virginia15,0941.11×
Michigan14,9471.03×
New Jersey13,5870.96×
Massachusetts13,2061.21×
Washington12,3181.1×
Arizona12,0811.06×
Tennessee10,2360.92×
Indiana9,9890.98×
Colorado9,9411.13×
Maryland9,4850.99×
Missouri9,1691.02×
Minnesota8,8951.12×
Wisconsin8,1240.97×
South Carolina7,3920.88×
Oregon6,8311.07×
Alabama6,6760.86×
Kentucky6,5070.93×
Louisiana6,0410.84×
Oklahoma5,7960.94×
Connecticut5,7691.03×
Utah5,3511.07×
Nevada5,2710.98×
Iowa4,8161.05×
Kansas4,3050.98×
Arkansas4,2660.93×
Mississippi3,5590.78×
Nebraska2,9201.05×
Idaho2,7490.99×
Hawaii2,6881.12×
New Hampshire2,3881.09×
New Mexico2,3520.84×
West Virginia2,0840.8×
Washington, District of Columbia2,0231.21×
Maine1,8940.95×
Rhode Island1,5710.89×
Montana1,5471×
Alaska1,3371.12×
Delaware1,1950.78×
North Dakota1,1591.01×
South Dakota1,1300.88×
Vermont9130.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ice Breakers (candy) audience
BrandAffinityCategory
Haribo57.93×Food & Beverages
Kia Sportage48.53×Cars & Mobility
Ritter Sport190.64×Food & Beverages
Autism Awareness19.03×Health
Staples (Canada)10.37×Business & Career
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Twinkie54.47×Food & Beverages
Honda HR-V32.35×Cars & Mobility
Hubba Bubba70.14×Food & Beverages
Income tax13.19×Business & Career
Pre-school playgroup36.16×Kids & Family
Canva10.21×Technology & Electronics
Kinder Bueno44.96×Food & Beverages
Milka56.59×Food & Beverages
Ferrero Rocher17.4×Food & Beverages
Monster High19.19×Kids & Family
Jeep Grand Cherokee8.82×Cars & Mobility
Charles, Prince of Wales18.87×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ice Breakers (candy) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.59
ExtroversionTHRILL1.42
IndulgenceJOY1.26
Convenience OrientationPREMIUM1.22
Social Media UsageJOY1.14
Price SensitivityPREMIUM1.03

Worldwide distribution

Worldwide audience distribution share by country for Ice Breakers (candy)
CountryShare
United States45.9%
United Kingdom9.2%
Canada6.3%

See Ice Breakers (candy) audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Ice Breakers (candy) have in United States?

Ice Breakers (candy) has an estimated audience of 556,008 people in United States, concentrated in California and Texas.

What is the gender split and age of Ice Breakers (candy) fans?

45.9% of Ice Breakers (candy) fans are female, 54.1% are male, with an average age of 33.8 years.

Which brands do Ice Breakers (candy) fans like most?

Ice Breakers (candy) fans show strongest brand affinity for Haribo (57.93×), Kia Sportage (48.53×), and Ritter Sport (190.64×) over the country average.

Where do Ice Breakers (candy) fans live in United States?

Ice Breakers (candy) fans in United States are most concentrated in California (reach 71,818), Texas (reach 50,972), and Florida (reach 38,536). These three regions account for the largest share of the active audience.

What other brands do Ice Breakers (candy) fans also like?

Beyond Ice Breakers (candy) itself, the audience over-indexes on Kia Sportage (48.53×), Ritter Sport (190.64×), Autism Awareness (19.03×), and Staples (Canada) (10.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ice Breakers (candy). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.