Twinkie Audience in United States

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Twinkie has an estimated audience of 538,795 people in United States. 60.0% are female, 40.0% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Vir Das, Hostess CupCake, Maltesers, IS (Infinite Stratos), Mr Kipling.

The average Twinkie fan in United States is 34.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vir Das, Hostess CupCake, Maltesers, with strongest over-indexing on Vir Das (460.23× the country average). Demographically, the Twinkie audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Mindfulness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies

Demographics of Twinkie fans

Demographic split for Twinkie audience in United States
MetricValue
Female60.0%
Male40.0%
Average age34.9
Estimated audience size538,795

Audience persona

The typical Twinkie fan in United States is more female, around 34.9 years old, with strong Mindfulness tendencies and a notable affinity for Vir Das.

Top regions in United States

Top regions ranked by reach for Twinkie in United States
RegionReachAffinity
California76,3761.29×
Texas65,2741.41×
Florida44,4641.22×
New York36,4491.21×
Illinois21,3501.19×
Georgia18,9281.14×
Pennsylvania17,7250.98×
North Carolina16,3861.01×
Ohio14,9090.9×
New Jersey14,4631.06×
Virginia13,9591.06×
Michigan13,2370.94×
Arizona12,2961.12×
Washington11,8831.1×
Massachusetts10,9381.03×
Tennessee10,5700.98×
Indiana10,4431.06×
Maryland10,0511.08×
Missouri8,0060.92×
South Carolina7,7110.95×
Colorado7,5560.89×
Alabama7,5541×
Louisiana7,4651.07×
Wisconsin6,9960.86×
Minnesota6,9160.9×
Oklahoma6,8151.14×
Kentucky6,8131.01×
Nevada6,4301.23×
Oregon6,1501×
Connecticut5,6661.05×
Utah5,2441.09×
Mississippi5,2391.18×
Arkansas5,0681.14×
Iowa4,2050.95×
Kansas4,1900.99×
New Mexico2,7851.03×
Idaho2,5300.94×
Hawaii2,5001.08×
Nebraska2,4380.9×
West Virginia2,1740.87×
Maine1,6850.87×
New Hampshire1,6100.76×
Washington, District of Columbia1,5830.98×
Rhode Island1,5360.9×
Delaware1,3200.89×
Montana1,1060.74×
Alaska1,1040.96×
South Dakota1,0180.82×
North Dakota8200.74×
Vermont6270.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Twinkie audience
BrandAffinityCategory
Vir Das460.23×Movies & TV
Hostess CupCake356.56×Food & Beverages
Maltesers256.76×Food & Beverages
IS (Infinite Stratos)36.2×Literature
Mr Kipling202.71×Food & Beverages
Sambazon212.59×Food & Beverages
Savory232.83×Home & Garden
Cracker Jack158.3×Food & Beverages
Tastykake110.86×Food & Beverages
Movie Review18.01×Movies & TV
Airheads53.78×Movies & TV
Ice Breakers (candy)55×Food & Beverages
Hi-Chew60.67×Food & Beverages
Laffy Taffy68.32×Food & Beverages
Hocus Pocus20×Movies & TV
Toaster Strudel50.28×Food & Beverages
Morena Baccarin13.89×Movies & TV
Verizon FiOS21.98×Technology & Electronics
Rouses20×Shopping
Dots (candy)67.3×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Twinkie audience
TraitClusterScore
MindfulnessBALANCE5
PatriotismCONSERVATISM2.08
Price SensitivityPREMIUM1.32
IndulgenceJOY1.28
ExtroversionTHRILL1.27
Convenience OrientationPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Twinkie
CountryShare
United States36.0%
Germany6.6%
United Kingdom4.8%

See Twinkie audiences in other countries

More Chocolate & cookies audiences in United States

Frequently asked questions

How many fans does Twinkie have in United States?

Twinkie has an estimated audience of 538,795 people in United States, concentrated in California and Texas.

What is the gender split and age of Twinkie fans?

60.0% of Twinkie fans are female, 40.0% are male, with an average age of 34.9 years.

Which brands do Twinkie fans like most?

Twinkie fans show strongest brand affinity for Vir Das (460.23×), Hostess CupCake (356.56×), and Maltesers (256.76×) over the country average.

Where do Twinkie fans live in United States?

Twinkie fans in United States are most concentrated in California (reach 76,376), Texas (reach 65,274), and Florida (reach 44,464). These three regions account for the largest share of the active audience.

What other brands do Twinkie fans also like?

Beyond Twinkie itself, the audience over-indexes on Hostess CupCake (356.56×), Maltesers (256.76×), IS (Infinite Stratos) (36.2×), and Mr Kipling (202.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Twinkie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.