Rascasse Audience Intelligence

Movie Review Audience in United States

A data profile of the people who buy, follow and care about Movie Review in United States — modelled from more than twelve digital signal sources. Movie Review has an estimated audience of 7,309,354 people in United States.

#2936among Topic in United States#413in Movies & TV

The average Movie Review fan in United States is 38.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Drive, Tom Hardy, Reddit, with strongest over-indexing on Google Drive (7.1× the country average).

Demographically, the Movie Review audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Individualism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Movie Review fan in United States is balanced, around 38.1 years old, with strong Individualism tendencies and a notable affinity for Google Drive.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Movie Review profile in United States.

Audience size
7.3M
in United States
Gender
47.9%♀
52.1% male
Age
38.1
average years
Country rank
#4845
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Movie Review fans

47.9% are female, 52.1% are male, average age 38.1.

Fig. 02

Gender split

47.9%
Female
52.1%
Male
Demographic split for Movie Review audience in United States
MetricValue
Female47.9%
Male52.1%
Average age38.1
Estimated audience size7,309,354
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Movie Review audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3921%
40-4921%
50+16%
Fig. 04

Worldwide distribution

30.8%

of the worldwide Movie Review audience comes from United States.

Worldwide audience distribution share by country for Movie Review
CountryShare
United States30.8%
Japan14.6%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Movie Review audience in United States is strongest.

Fig. 05

Top regions by affinity

Movie Review fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~50K1.84×
02Utah~100K1.65×
03Oregon~100K1.32×
04Arkansas~80K1.30×
05Nevada~90K1.25×
06Arizona~200K1.13×
07Hawaii~40K1.12×
08Maine~30K1.12×
09Washington, District of Columbia~20K1.12×
10Alaska~20K1.12×
11California~900K1.11×
12Washington~200K1.10×
13Massachusetts~200K1.07×
14Idaho~40K1.07×
15Colorado~100K1.06×
16Florida~500K1.04×
17Connecticut~80K1.03×
18Tennessee~100K1.02×
19Vermont~10K1.02×
20Pennsylvania~200K1.00×
21Minnesota~100K1.00×
22New Mexico~40K0.99×
23Rhode Island~20K0.99×
24Kansas~60K0.98×
25Michigan~200K0.97×
26New Jersey~200K0.96×
27Wisconsin~100K0.94×
28Nebraska~30K0.94×
29Montana~20K0.94×
30Delaware~20K0.94×
31New York~400K0.93×
32Illinois~200K0.93×
33Kentucky~80K0.92×
34North Carolina~200K0.91×
35Missouri~100K0.91×
36Oklahoma~70K0.91×
37North Dakota~10K0.91×
38Virginia~200K0.90×
39Maryland~100K0.90×
40Iowa~50K0.89×
41West Virginia~30K0.89×
42South Dakota~10K0.88×
43Texas~500K0.87×
44Ohio~200K0.86×
45Indiana~100K0.85×
46Georgia~200K0.83×
47South Carolina~90K0.83×
48Louisiana~80K0.82×
49Alabama~80K0.79×
50Mississippi~50K0.77×
Fig. 06

Affinity by region

Affinity by region — Movie Review, United States
0.77×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Movie Review audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Movie Review audience
#·InterestCategoryAffinity×
01Pitbull (rapper)Music & Radio10.94×
02Sherlock (TV series)Movies & TV10.63×
03Colgate UniversityBusiness & Career10.37×
04John CusackMovies & TV10.16×
05Tom HardyMovies & TV9.29×
06Black Mirror (TV series)Movies & TV7.55×
07Google DriveTechnology & Electronics7.10×
08Henry CavillMovies & TV5.00×
09Rotten TomatoesMovies & TV4.64×
10Tom CruiseMovies & TV4.20×
11ShrimpFood & Beverages3.52×
12Game of ThronesMovies & TV2.85×
13Creative CommonsTechnology & Electronics2.73×
14RedditInternet & Social Media2.71×
15Online newspaperNews2.66×
16Planet FitnessSports2.21×
17ComicsLiterature2.19×
18TMZInternet & Social Media2.02×
19SubwayFood & Beverages1.93×
20SupermanMovies & TV1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Movie Review audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Movie Review audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.38×
IndulgenceJOY1.35×
Early Adopter MentalityPOWER1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Movie Review audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
Family OrientationCONSERVATISM0.80×
Quality AwarenessPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Movie Review have in United States?

Movie Review has an estimated audience of 7,309,354 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Movie Review fans?

47.9% of Movie Review fans are female, 52.1% are male, with an average age of 38.1 years.

03

Which brands do Movie Review fans like most?

Movie Review fans show strongest brand affinity for Google Drive (7.1×), Tom Hardy (9.29×), and Reddit (2.71×) over the country average.

04

Where do Movie Review fans live in United States?

Movie Review fans in United States are most concentrated in California (reach ~900K), Texas (reach ~500K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Movie Review fans also like?

Beyond Movie Review itself, the audience over-indexes on Tom Hardy (9.29×), Reddit (2.71×), Superman (1.87×), and John Cusack (10.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Movie Review audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Movie Review. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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