Movie Review Audience in Germany
Movie Review has an estimated audience of 272,953 people in Germany. 52.2% are female, 47.8% are male, average age 29.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Progressive rock, Home construction, Dog breed, Corona (band), VfL Wolfsburg.
The average Movie Review fan in Germany is 29.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Progressive rock, Home construction, Dog breed, with strongest over-indexing on Progressive rock (4.57× the country average). Demographically, the Movie Review audience skews balanced with an average age of 29.2, and over-indexes on personality traits such as Early Adopter Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Movie Review fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 29.2 |
| Estimated audience size | 272,953 |
Audience persona
The typical Movie Review fan in Germany is balanced, around 29.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 72,312 | 1.21× |
| Baden-Württemberg | 43,000 | 1.15× |
| Bayern | 41,687 | 0.95× |
| Niedersachsen | 26,078 | 0.98× |
| Hessen | 19,208 | 0.92× |
| Berlin | 17,750 | 1.45× |
| Rheinland-Pfalz | 14,772 | 1.08× |
| Sachsen | 12,854 | 0.96× |
| Schleswig-Holstein | 8,856 | 0.9× |
| Brandenburg | 8,396 | 0.99× |
| Hamburg | 6,549 | 1.06× |
| Sachsen-Anhalt | 6,176 | 0.87× |
| Thüringen | 5,194 | 0.75× |
| Mecklenburg-Vorpommern | 4,889 | 0.94× |
| Saarland | 2,880 | 0.86× |
| Bremen | 2,120 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.57× | Music & Radio |
| Home construction | 1.61× | Home & Garden |
| Dog breed | 1.56× | Pets & Animals |
| Corona (band) | 3.42× | Music & Radio |
| VfL Wolfsburg | 1.81× | Sports |
| Product design | 1.73× | Business & Career |
| Minestrone | 2.65× | Food & Beverages |
| Natural rubber | 2.23× | Cars & Mobility |
| Ironmongery | 14.71× | Home & Garden |
| Ireen Sheer | 2.53× | Music & Radio |
| Hoonigan | 9.84× | Cars & Mobility |
| San Gil | 3.2× | Travel & Leisure |
| Hypertext | 2.15× | Technology & Electronics |
| Kyokushin | 7.32× | Sports |
| Gudrun Sjödén | 2.24× | Fashion & Accessoires |
| Information sensitivity | 3.78× | Technology & Electronics |
| Kippah | 3.51× | Fashion & Accessoires |
| Home Delivery | 1.92× | Food & Beverages |
| Kieser Training | 2.65× | Sports |
| KLIX (AM) | 1.61× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.75 |
| Individualism | JOY | 1.56 |
| Convenience Orientation | PREMIUM | 1.55 |
| Sports Activity | POWER | 1.47 |
| Career Orientation | POWER | 1.44 |
| Urban Lifestyle | OPEN | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.8% |
| Japan | 14.6% |
| United Kingdom | 6.1% |
See Movie Review audiences in other countries
More Movies & TV audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Movie Review have in Germany?
Movie Review has an estimated audience of 272,953 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Movie Review fans?
52.2% of Movie Review fans are female, 47.8% are male, with an average age of 29.2 years.
Which brands do Movie Review fans like most?
Movie Review fans show strongest brand affinity for Progressive rock (4.57×), Home construction (1.61×), and Dog breed (1.56×) over the country average.
Where do Movie Review fans live in Germany?
Movie Review fans in Germany are most concentrated in Nordrhein-Westfalen (reach 72,312), Baden-Württemberg (reach 43,000), and Bayern (reach 41,687). These three regions account for the largest share of the active audience.
What other brands do Movie Review fans also like?
Beyond Movie Review itself, the audience over-indexes on Home construction (1.61×), Dog breed (1.56×), Corona (band) (3.42×), and VfL Wolfsburg (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Movie Review. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.