Mars Audience in United States
Mars has an estimated audience of 4,409,205 people in United States. 65.4% are female, 34.6% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Collectable, Google Home, Dog breed, Goop.
The average Mars fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Collectable, Google Home, with strongest over-indexing on Elsword (30.77× the country average). Demographically, the Mars audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies
Demographics of Mars fans
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 41.5 |
| Estimated audience size | 4,409,205 |
Audience persona
The typical Mars fan in United States is more female, around 41.5 years old, with strong Pet Ownership tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 555,962 | 1.15× |
| Texas | 467,523 | 1.23× |
| Florida | 315,286 | 1.06× |
| New York | 252,749 | 1.03× |
| Pennsylvania | 171,985 | 1.16× |
| Illinois | 162,787 | 1.11× |
| Georgia | 154,510 | 1.14× |
| Ohio | 136,433 | 1× |
| North Carolina | 135,573 | 1.02× |
| Arizona | 120,089 | 1.33× |
| Virginia | 118,016 | 1.1× |
| New Jersey | 113,719 | 1.01× |
| Michigan | 113,059 | 0.98× |
| Washington | 105,015 | 1.19× |
| Tennessee | 100,151 | 1.13× |
| Massachusetts | 88,864 | 1.02× |
| Indiana | 80,724 | 1× |
| Missouri | 78,279 | 1.1× |
| Alabama | 75,142 | 1.22× |
| Maryland | 73,301 | 0.97× |
| South Carolina | 63,595 | 0.96× |
| Colorado | 63,092 | 0.91× |
| Minnesota | 62,556 | 0.99× |
| Wisconsin | 59,659 | 0.9× |
| Louisiana | 53,418 | 0.94× |
| Oregon | 53,057 | 1.05× |
| Kentucky | 52,741 | 0.95× |
| Oklahoma | 47,874 | 0.98× |
| Connecticut | 44,683 | 1.01× |
| Arkansas | 42,262 | 1.16× |
| Nevada | 42,185 | 0.99× |
| Utah | 40,444 | 1.02× |
| Mississippi | 38,064 | 1.05× |
| Kansas | 36,747 | 1.06× |
| Iowa | 31,763 | 0.87× |
| West Virginia | 21,589 | 1.05× |
| New Mexico | 21,196 | 0.96× |
| Nebraska | 20,327 | 0.92× |
| Idaho | 19,824 | 0.9× |
| Hawaii | 16,565 | 0.87× |
| New Hampshire | 15,288 | 0.88× |
| Maine | 13,811 | 0.87× |
| Montana | 12,554 | 1.03× |
| Rhode Island | 11,526 | 0.82× |
| Washington, District of Columbia | 11,333 | 0.86× |
| Alaska | 9,956 | 1.06× |
| Delaware | 9,650 | 0.79× |
| North Dakota | 9,592 | 1.06× |
| South Dakota | 7,971 | 0.78× |
| Vermont | 5,503 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 30.77× | Games |
| Collectable | 2.76× | Kids & Family |
| Google Home | 10.27× | Technology & Electronics |
| Dog breed | 1.86× | Pets & Animals |
| Goop | 8.02× | Internet & Social Media |
| Ichiro Suzuki | 14.74× | Sports |
| Hibachi | 11.05× | Food & Beverages |
| Governor of Michigan | 10.05× | Politics & Society |
| Home construction | 1.81× | Home & Garden |
| Bank account | 2.94× | Business & Career |
| Combat sport | 1.86× | Sports |
| Wok | 7.58× | Food & Beverages |
| Israel | 2.39× | Travel & Leisure |
| Product design | 2.18× | Business & Career |
| headspace | 10.1× | Health |
| Natural rubber | 2.23× | Cars & Mobility |
| UK garage | 5.24× | Music & Radio |
| Grinch | 3.83× | Movies & TV |
| Grace Slick | 8.21× | Music & Radio |
| Cherish (group) | 10.08× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.46 |
| LGBTQ+ Identity | OPEN | 2.26 |
| Sustainability | BALANCE | 1.82 |
| Extroversion | THRILL | 1.6 |
| DIY Mentality | THRILL | 1.55 |
| Sports Activity | POWER | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.7% |
| United Kingdom | 7.3% |
| Japan | 6.1% |
See Mars audiences in other countries
More Chocolate & cookies audiences in United States
- Oreo (5,389,964)
- Nerds (candy) (3,580,022)
- M&M's (3,395,997)
- Doritos (2,694,340)
- Dove (chocolate) (2,538,428)
Frequently asked questions
How many fans does Mars have in United States?
Mars has an estimated audience of 4,409,205 people in United States, concentrated in California and Texas.
What is the gender split and age of Mars fans?
65.4% of Mars fans are female, 34.6% are male, with an average age of 41.5 years.
Which brands do Mars fans like most?
Mars fans show strongest brand affinity for Elsword (30.77×), Collectable (2.76×), and Google Home (10.27×) over the country average.
Where do Mars fans live in United States?
Mars fans in United States are most concentrated in California (reach 555,962), Texas (reach 467,523), and Florida (reach 315,286). These three regions account for the largest share of the active audience.
What other brands do Mars fans also like?
Beyond Mars itself, the audience over-indexes on Collectable (2.76×), Google Home (10.27×), Dog breed (1.86×), and Goop (8.02×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.