Mars Audience in United States

Mars logo

Mars has an estimated audience of 4,409,205 people in United States. 65.4% are female, 34.6% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Indeed.com, CarGurus, Circle K.

The average Mars fan in United States is 41.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (10.27× the country average). Demographically, the Mars audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies

Demographics of Mars fans

Demographic split for Mars audience in United States
MetricValue
Female65.4%
Male34.6%
Average age41.5
Estimated audience size4,409,205

Audience persona

The typical Mars fan in United States is more female, around 41.5 years old, with strong Pet Ownership tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Mars in United States
RegionReachAffinity
California555,9621.15×
Texas467,5231.23×
Florida315,2861.06×
New York252,7491.03×
Pennsylvania171,9851.16×
Illinois162,7871.11×
Georgia154,5101.14×
Ohio136,4331×
North Carolina135,5731.02×
Arizona120,0891.33×
Virginia118,0161.1×
New Jersey113,7191.01×
Michigan113,0590.98×
Washington105,0151.19×
Tennessee100,1511.13×
Massachusetts88,8641.02×
Indiana80,7241×
Missouri78,2791.1×
Alabama75,1421.22×
Maryland73,3010.97×
South Carolina63,5950.96×
Colorado63,0920.91×
Minnesota62,5560.99×
Wisconsin59,6590.9×
Louisiana53,4180.94×
Oregon53,0571.05×
Kentucky52,7410.95×
Oklahoma47,8740.98×
Connecticut44,6831.01×
Arkansas42,2621.16×
Nevada42,1850.99×
Utah40,4441.02×
Mississippi38,0641.05×
Kansas36,7471.06×
Iowa31,7630.87×
West Virginia21,5891.05×
New Mexico21,1960.96×
Nebraska20,3270.92×
Idaho19,8240.9×
Hawaii16,5650.87×
New Hampshire15,2880.88×
Maine13,8110.87×
Montana12,5541.03×
Rhode Island11,5260.82×
Washington, District of Columbia11,3330.86×
Alaska9,9561.06×
Delaware9,6500.79×
North Dakota9,5921.06×
South Dakota7,9710.78×
Vermont5,5030.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mars audience
BrandAffinityCategory
Capital One10.27×Business & Career
Google Maps8.08×Internet & Social Media
Indeed.com7.02×Business & Career
CarGurus8.75×Cars & Mobility
Circle K10.41×Shopping
Kia Sportage30.77×Cars & Mobility
AccuWeather9.05×Home & Garden
Staples (Canada)7.22×Business & Career
Diane Keaton8.19×Movies & TV
Beetlejuice6.37×Movies & TV
DeviantArt9.09×Internet & Social Media
Billy Bob Thornton10.99×Movies & TV
Bruce Willis8.7×Movies & TV
Khan Academy9.35×Business & Career
Google News6.56×News
Enterprise Rent-A-Car6.47×Cars & Mobility
Dog daycare21.11×Pets & Animals
Kendra Scott11.04×Fashion & Accessoires
Matthew McConaughey9.1×Movies & TV
Catherine Zeta-Jones11.33×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mars audience
TraitClusterScore
Pet OwnershipJOY2.46
LGBTQ+ IdentityOPEN2.26
SustainabilityBALANCE1.82
ExtroversionTHRILL1.6
DIY MentalityTHRILL1.55
Sports ActivityPOWER1.5

Worldwide distribution

Worldwide audience distribution share by country for Mars
CountryShare
United States26.7%
United Kingdom7.3%
Japan6.1%

See Mars audiences in other countries

More Chocolate & cookies audiences in United States

Frequently asked questions

How many fans does Mars have in United States?

Mars has an estimated audience of 4,409,205 people in United States, concentrated in California and Texas.

What is the gender split and age of Mars fans?

65.4% of Mars fans are female, 34.6% are male, with an average age of 41.5 years.

Which brands do Mars fans like most?

Mars fans show strongest brand affinity for Capital One (10.27×), Google Maps (8.08×), and Indeed.com (7.02×) over the country average.

Where do Mars fans live in United States?

Mars fans in United States are most concentrated in California (reach 555,962), Texas (reach 467,523), and Florida (reach 315,286). These three regions account for the largest share of the active audience.

What other brands do Mars fans also like?

Beyond Mars itself, the audience over-indexes on Google Maps (8.08×), Indeed.com (7.02×), CarGurus (8.75×), and Circle K (10.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.