Rascasse Audience Intelligence

Drink mix Audience in United States

A data profile of the people who buy, follow and care about Drink mix in United States — modelled from more than twelve digital signal sources. Drink mix has an estimated audience of 1,481,102 people in United States.

#7340among Topic in United States#1059in Food & Beverages

The average Drink mix fan in United States is 44.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include High School DxD, Oasis (drink), Plague Inc., with strongest over-indexing on High School DxD (43.45× the country average).

Demographically, the Drink mix audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Pet Ownership, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Drink mix fan in United States is more female, around 44.9 years old, with strong Pet Ownership tendencies and a notable affinity for High School DxD.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Drink mix profile in United States.

Audience size
1.5M
in United States
Gender
69.2%♀
30.8% male
Age
44.9
average years
Country rank
#17942
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Drink mix fans

69.2% are female, 30.8% are male, average age 44.9.

Fig. 02

Gender split

69.2%
Female
30.8%
Male
Demographic split for Drink mix audience in United States
MetricValue
Female69.2%
Male30.8%
Average age44.9
Estimated audience size1,481,102
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Drink mix audience in United States
Age bracketShare%
16-198%
20-2916%
30-3918%
40-4924%
50+34%
Fig. 04

Worldwide distribution

42.4%

of the worldwide Drink mix audience comes from United States.

Worldwide audience distribution share by country for Drink mix
CountryShare
United States42.4%
Italy7.5%
Mexico5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Drink mix audience in United States is strongest.

Fig. 05

Top regions by affinity

Drink mix fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~10K1.59×
02Mississippi~20K1.52×
03Oklahoma~20K1.41×
04Arkansas~20K1.31×
05New Mexico~10K1.31×
06Alabama~30K1.30×
07Kentucky~20K1.22×
08Nebraska~9K1.18×
09Iowa~10K1.16×
10Tennessee~30K1.13×
11North Carolina~50K1.12×
12Indiana~30K1.12×
13North Dakota~3K1.12×
14Louisiana~20K1.11×
15Kansas~10K1.11×
16Pennsylvania~50K1.09×
17South Carolina~20K1.09×
18Montana~4K1.07×
19Missouri~30K1.06×
20Ohio~50K1.04×
21South Dakota~4K1.04×
22Michigan~40K1.03×
23Alaska~3K1.02×
24Idaho~7K0.99×
25Nevada~10K0.98×
26Texas~100K0.96×
27Wisconsin~20K0.96×
28Maine~5K0.95×
29Minnesota~20K0.92×
30Delaware~4K0.92×
31Vermont~2K0.92×
32Oregon~20K0.91×
33Georgia~40K0.90×
34Arizona~30K0.89×
35Virginia~30K0.88×
36Colorado~20K0.87×
37Utah~10K0.87×
38Illinois~40K0.85×
39New Hampshire~5K0.84×
40Hawaii~5K0.83×
41Rhode Island~4K0.82×
42California~100K0.81×
43Maryland~20K0.80×
44Washington~20K0.76×
45Connecticut~10K0.73×
46Massachusetts~20K0.72×
47Florida~70K0.71×
48Washington, District of Columbia~3K0.71×
49New York~60K0.70×
50New Jersey~20K0.63×
Fig. 06

Affinity by region

Affinity by region — Drink mix, United States
0.63×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Drink mix audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Drink mix audience
#·InterestCategoryAffinity×
01Plague Inc.Games93.37×
02Medaka BoxLiterature84.01×
03Aria the Scarlet AmmoLiterature83.61×
04A Certain Magical IndexLiterature81.10×
05HaganaiLiterature76.73×
06Senran KaguraGames75.14×
07LucozadeFood & Beverages74.80×
08Date A LiveLiterature59.68×
09High School DxDMovies & TV43.45×
10Oasis (drink)Food & Beverages26.52×
11Monterey Bay AquariumTravel & Leisure17.66×
12MarsFood & Beverages16.80×
13Sugar substituteFood & Beverages6.49×
14AquariumPets & Animals6.43×
15SugarFood & Beverages5.22×
16ConfectioneryFood & Beverages4.98×
17DesignerHome & Garden4.88×
18Home décor productsHome & Garden4.78×
19Luxury real estateBusiness & Career4.69×
20Play (activity)Travel & Leisure3.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Drink mix audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Drink mix audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.81×
Convenience OrientationPREMIUM1.79×
CreativityOPEN1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Drink mix audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN1.16×
Career OrientationPOWER1.20×
Risk AppetiteTHRILL1.26×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Drink mix have in United States?

Drink mix has an estimated audience of 1,481,102 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Drink mix fans?

69.2% of Drink mix fans are female, 30.8% are male, with an average age of 44.9 years.

03

Which brands do Drink mix fans like most?

Drink mix fans show strongest brand affinity for High School DxD (43.45×), Oasis (drink) (26.52×), and Plague Inc. (93.37×) over the country average.

04

Where do Drink mix fans live in United States?

Drink mix fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Drink mix fans also like?

Beyond Drink mix itself, the audience over-indexes on Oasis (drink) (26.52×), Plague Inc. (93.37×), Sugar (5.22×), and Date A Live (59.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Drink mix audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Drink mix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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