Drink mix Audience in United States

Drink mix has an estimated audience of 1,481,102 people in United States. 69.2% are female, 30.8% are male, average age 44.9. Top regions: California, Texas, Florida. Top brand affinities: High School DxD, Oasis (drink), Date A Live, Sugar, Plague Inc..

The average Drink mix fan in United States is 44.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include High School DxD, Oasis (drink), Date A Live, with strongest over-indexing on High School DxD (43.45× the country average). Demographically, the Drink mix audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Drink mix fans

Demographic split for Drink mix audience in United States
MetricValue
Female69.2%
Male30.8%
Average age44.9
Estimated audience size1,481,102

Audience persona

The typical Drink mix fan in United States is more female, around 44.9 years old, with strong Price Sensitivity tendencies and a notable affinity for High School DxD.

Top regions in United States

Top regions ranked by reach for Drink mix in United States
RegionReachAffinity
California137,6410.85×
Texas128,0131.01×
Florida73,1090.73×
New York62,2930.75×
Pennsylvania56,6121.14×
North Carolina53,5961.2×
Ohio50,2531.1×
Illinois43,6780.89×
Michigan42,3671.09×
Georgia41,6670.91×
Tennessee34,3011.15×
Virginia32,2230.89×
Indiana31,0011.15×
Alabama28,3701.37×
Arizona26,6880.88×
Missouri25,9501.09×
South Carolina25,4491.14×
Oklahoma24,1031.47×
Kentucky23,4881.26×
New Jersey23,2800.62×
Washington22,6070.76×
Louisiana21,5501.13×
Wisconsin21,4040.96×
Massachusetts20,8640.72×
Colorado20,3920.87×
Maryland20,2180.79×
Minnesota19,1870.9×
Mississippi19,0291.56×
Arkansas15,9071.3×
Oregon15,3150.9×
Iowa14,3421.18×
Nevada14,2761×
Kansas12,9001.11×
Utah11,4060.86×
West Virginia10,8471.57×
Connecticut10,6180.71×
New Mexico9,6761.3×
Nebraska8,9111.2×
Idaho7,2660.98×
Hawaii4,8840.77×
New Hampshire4,6540.8×
Maine4,6250.87×
Montana4,1801.02×
Rhode Island3,4880.74×
South Dakota3,3780.99×
Delaware3,2440.79×
Alaska3,1410.99×
North Dakota3,0541×
Washington, District of Columbia2,8050.63×
Wyoming2,3641.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Drink mix audience
BrandAffinityCategory
High School DxD43.45×Movies & TV
Oasis (drink)26.52×Food & Beverages
Date A Live59.68×Literature
Sugar5.22×Food & Beverages
Plague Inc.93.37×Games
A Certain Magical Index81.1×Literature
Mars16.8×Food & Beverages
Medaka Box84.01×Literature
Monterey Bay Aquarium17.66×Travel & Leisure
Haganai76.73×Literature
Senran Kagura75.14×Games
Confectionery4.98×Food & Beverages
Sugar substitute6.49×Food & Beverages
Designer4.88×Home & Garden
Lucozade74.8×Food & Beverages
Luxury real estate4.69×Business & Career
Play (activity)3.47×Travel & Leisure
Home décor products4.78×Home & Garden
Aria the Scarlet Ammo83.61×Literature
Aquarium6.43×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Drink mix audience
TraitClusterScore
Price SensitivityPREMIUM1.62
IndulgenceJOY1.52
Healthy LifestyleBALANCE1.35
Social Media UsageJOY1.3
Convenience OrientationPREMIUM1.26
Early Adopter MentalityPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Drink mix
CountryShare
United States42.5%
Italy7.5%
Mexico5.1%

See Drink mix audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Drink mix have in United States?

Drink mix has an estimated audience of 1,481,102 people in United States, concentrated in California and Texas.

What is the gender split and age of Drink mix fans?

69.2% of Drink mix fans are female, 30.8% are male, with an average age of 44.9 years.

Which brands do Drink mix fans like most?

Drink mix fans show strongest brand affinity for High School DxD (43.45×), Oasis (drink) (26.52×), and Date A Live (59.68×) over the country average.

Where do Drink mix fans live in United States?

Drink mix fans in United States are most concentrated in California (reach 137,641), Texas (reach 128,013), and Florida (reach 73,109). These three regions account for the largest share of the active audience.

What other brands do Drink mix fans also like?

Beyond Drink mix itself, the audience over-indexes on Oasis (drink) (26.52×), Date A Live (59.68×), Sugar (5.22×), and Plague Inc. (93.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Drink mix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.