Rascasse Audience Intelligence

Monterey Bay Aquarium Audience in United States

A data profile of the people who buy, follow and care about Monterey Bay Aquarium in United States — modelled from more than twelve digital signal sources. Monterey Bay Aquarium has an estimated audience of 3,578,405 people in United States.

#22among POI in United States#652among POI in United States#731in Travel & Leisure

The average Monterey Bay Aquarium fan in United States is 43.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include San Jose Sharks, Drink mix, FedEx, with strongest over-indexing on San Jose Sharks (12.46× the country average).

Demographically, the Monterey Bay Aquarium audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Monterey Bay Aquarium fan in United States is more female, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for San Jose Sharks.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Monterey Bay Aquarium profile in United States.

Audience size
3.6M
in United States
Gender
67.3%♀
32.7% male
Age
43.4
average years
Country rank
#8853
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Monterey Bay Aquarium fans

67.3% are female, 32.7% are male, average age 43.4.

Fig. 02

Gender split

67.3%
Female
32.7%
Male
Demographic split for Monterey Bay Aquarium audience in United States
MetricValue
Female67.3%
Male32.7%
Average age43.4
Estimated audience size3,578,405
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Monterey Bay Aquarium audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3919%
40-4923%
50+30%
Fig. 04

Worldwide distribution

73.2%

of the worldwide Monterey Bay Aquarium audience comes from United States.

Worldwide audience distribution share by country for Monterey Bay Aquarium
CountryShare
United States73.2%
United Kingdom4.5%
Canada4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Monterey Bay Aquarium audience in United States is strongest.

Fig. 05

Top regions by affinity

Monterey Bay Aquarium fans by region: top regions in United States
#RegionReachAffinity×
01California~2.5M16.84×
02Nevada~100K2.94×
03Oregon~80K1.94×
04Idaho~30K1.49×
05Washington~100K1.41×
06Hawaii~20K1.40×
07Arizona~90K1.19×
08Utah~40K1.17×
09Colorado~60K1.02×
10Montana~10K1.00×
11Alaska~7K0.94×
12New Mexico~20K0.89×
13Washington, District of Columbia~8K0.76×
14Vermont~4K0.71×
15South Dakota~6K0.70×
16Maine~8K0.66×
17Kansas~20K0.64×
18North Dakota~5K0.63×
19Minnesota~30K0.62×
20Texas~200K0.59×
21New Hampshire~8K0.58×
22Rhode Island~6K0.57×
23Massachusetts~40K0.56×
24Oklahoma~20K0.56×
25Virginia~50K0.55×
26Wisconsin~30K0.55×
27Nebraska~10K0.55×
28Arkansas~20K0.53×
29Iowa~20K0.53×
30Missouri~30K0.52×
31Delaware~5K0.52×
32Illinois~60K0.49×
33Connecticut~20K0.49×
34Indiana~30K0.48×
35West Virginia~8K0.48×
36Maryland~30K0.47×
37Kentucky~20K0.47×
38New York~90K0.46×
39Tennessee~30K0.46×
40Pennsylvania~50K0.45×
41North Carolina~50K0.45×
42Ohio~50K0.44×
43Michigan~40K0.44×
44Florida~100K0.42×
45South Carolina~20K0.42×
46Mississippi~10K0.42×
47Louisiana~20K0.41×
48Alabama~20K0.39×
49Georgia~40K0.38×
50New Jersey~30K0.38×
Fig. 06

Affinity by region

Affinity by region — Monterey Bay Aquarium, United States
0.38×1.00×16.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Monterey Bay Aquarium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Monterey Bay Aquarium audience
#·InterestCategoryAffinity×
01Drink mixFood & Beverages17.66×
02San Jose SharksSports12.46×
03AsurionBusiness & Career11.43×
04Fragrance oilBeauty & Wellness8.07×
05San Francisco GiantsSports4.71×
06Renewable energyBusiness & Career3.75×
07FedExBusiness & Career3.51×
08Non-alcoholic beverageFood & Beverages3.39×
09Sustainable energyHome & Garden3.21×
10ZooKids & Family2.58×
11Solar energyHome & Garden2.52×
12Mortgage loansBusiness & Career2.28×
13SubwayFood & Beverages2.08×
14LivestockPets & Animals2.01×
15PinterestInternet & Social Media1.89×
16AirbnbTravel & Leisure1.72×
17Nonprofit organizationPolitics & Society1.72×
18Trader Joe'sShopping1.71×
19McDonald'sFood & Beverages1.70×
20BarbecueFood & Beverages1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Monterey Bay Aquarium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Monterey Bay Aquarium audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.95×
Community OrientationOPEN1.71×
Convenience OrientationPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Monterey Bay Aquarium audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
DIY MentalityTHRILL0.89×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Monterey Bay Aquarium have in United States?

Monterey Bay Aquarium has an estimated audience of 3,578,405 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Monterey Bay Aquarium fans?

67.3% of Monterey Bay Aquarium fans are female, 32.7% are male, with an average age of 43.4 years.

03

Which brands do Monterey Bay Aquarium fans like most?

Monterey Bay Aquarium fans show strongest brand affinity for San Jose Sharks (12.46×), Drink mix (17.66×), and FedEx (3.51×) over the country average.

04

Where do Monterey Bay Aquarium fans live in United States?

Monterey Bay Aquarium fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Monterey Bay Aquarium fans also like?

Beyond Monterey Bay Aquarium itself, the audience over-indexes on Drink mix (17.66×), FedEx (3.51×), Renewable energy (3.75×), and Pinterest (1.89×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Monterey Bay Aquarium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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