Monterey Bay Aquarium Audience in United States

Monterey Bay Aquarium logo

Monterey Bay Aquarium has an estimated audience of 3,578,405 people in United States. 67.3% are female, 32.7% are male, average age 43.4. Top regions: California, Texas, Nevada. Top brand affinities: Israel, Nebraska Cornhuskers football, Justice, Jesse Plemons, Google Photos.

The average Monterey Bay Aquarium fan in United States is 43.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Nevada. Top brand affinities include Israel, Nebraska Cornhuskers football, Justice, with strongest over-indexing on Israel (2.37× the country average). Demographically, the Monterey Bay Aquarium audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Monterey Bay Aquarium fans

Demographic split for Monterey Bay Aquarium audience in United States
MetricValue
Female67.3%
Male32.7%
Average age43.4
Estimated audience size3,578,405

Audience persona

The typical Monterey Bay Aquarium fan in United States is more female, around 43.4 years old, with strong Extroversion tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Monterey Bay Aquarium in United States
RegionReachAffinity
California2,683,80417.55×
Texas191,0970.62×
Nevada108,1673.13×
Washington104,4431.46×
Florida101,9340.42×
New York87,5630.44×
Arizona83,2281.14×
Oregon80,0211.95×
Colorado59,5151.06×
Illinois55,5900.47×
Pennsylvania48,8750.41×
Ohio46,6870.42×
Virginia44,9900.52×
North Carolina44,2040.41×
Georgia41,1930.37×
Michigan38,7010.41×
Utah38,1161.19×
Massachusetts38,0820.54×
New Jersey31,7520.35×
Tennessee31,6390.44×
Minnesota30,3630.59×
Indiana29,6800.45×
Missouri28,3730.49×
Idaho28,0041.56×
Wisconsin27,5670.51×
Maryland26,8100.44×
Hawaii21,7191.41×
Oklahoma20,9250.53×
South Carolina20,1330.37×
Kentucky19,4470.43×
Louisiana15,9020.34×
New Mexico15,8200.88×
Kansas15,1390.54×
Alabama14,7330.29×
Connecticut14,5690.41×
Iowa13,8870.47×
Arkansas13,5820.46×
Montana8,8740.89×
Mississippi8,3770.28×
Nebraska7,7560.43×
Washington, District of Columbia7,3110.68×
Maine6,9560.54×
New Hampshire6,5250.46×
Alaska6,1420.8×
West Virginia5,0490.3×
Rhode Island5,0070.44×
South Dakota4,7510.57×
Wyoming3,9720.75×
Vermont3,7610.6×
Delaware3,3010.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Monterey Bay Aquarium audience
BrandAffinityCategory
Israel2.37×Travel & Leisure
Nebraska Cornhuskers football3.63×Sports
Justice1.92×Politics & Society
Jesse Plemons2.27×Movies & TV
Google Photos1.58×Technology & Electronics
Jeep Wagoneer3.43×Cars & Mobility
Eden Lake4.77×Movies & TV
Kendra Scott1.63×Fashion & Accessoires
Kevin Harrington (entrepreneur)15.86×Business & Career
Home staging2.85×Home & Garden
Cam Ward1.81×Sports
Iron Man (film)2.19×Movies & TV
Jura Mountains13.4×Travel & Leisure
UK garage2.49×Music & Radio
San Pellegrino3.28×Food & Beverages
Urban horticulture1.61×Home & Garden
JamBase4.56×Music & Radio
Hocus Pocus1.89×Movies & TV
Hayward, California4.26×Travel & Leisure
Nasal cavity3.23×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Monterey Bay Aquarium audience
TraitClusterScore
ExtroversionTHRILL1.78
Community OrientationOPEN1.53
TravellingTHRILL1.45
Early Adopter MentalityPOWER1.37
MindfulnessBALANCE1.35
TraditionCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for Monterey Bay Aquarium
CountryShare
United States73.2%
United Kingdom4.5%
Canada4.1%

See Monterey Bay Aquarium audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Monterey Bay Aquarium have in United States?

Monterey Bay Aquarium has an estimated audience of 3,578,405 people in United States, concentrated in California and Texas.

What is the gender split and age of Monterey Bay Aquarium fans?

67.3% of Monterey Bay Aquarium fans are female, 32.7% are male, with an average age of 43.4 years.

Which brands do Monterey Bay Aquarium fans like most?

Monterey Bay Aquarium fans show strongest brand affinity for Israel (2.37×), Nebraska Cornhuskers football (3.63×), and Justice (1.92×) over the country average.

Where do Monterey Bay Aquarium fans live in United States?

Monterey Bay Aquarium fans in United States are most concentrated in California (reach 2,683,804), Texas (reach 191,097), and Nevada (reach 108,167). These three regions account for the largest share of the active audience.

What other brands do Monterey Bay Aquarium fans also like?

Beyond Monterey Bay Aquarium itself, the audience over-indexes on Nebraska Cornhuskers football (3.63×), Justice (1.92×), Jesse Plemons (2.27×), and Google Photos (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Monterey Bay Aquarium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.