A data profile of the people who buy, follow and care about High School DxD in United States — modelled from more than twelve digital signal sources. High School DxD has an estimated audience of 1,472,216 people in United States.
The average High School DxD fan in United States is 25.6 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include IS (Infinite Stratos), Date A Live, Medaka Box, with strongest over-indexing on IS (Infinite Stratos) (451.53× the country average).
Demographically, the High School DxD audience skews more female with an average age of 25.6, and over-indexes on personality traits such as Mindfulness, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical High School DxD fan in United States is more female, around 25.6 years old, with strong Mindfulness tendencies and a notable affinity for IS (Infinite Stratos).
The key figures that characterise the High School DxD profile in United States.
59.1% are female, 40.9% are male, average age 25.6.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 25.6 |
| Estimated audience size | 1,472,216 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 66% | |
| 20-29 | 16% | |
| 30-39 | 7% | |
| 40-49 | 7% | |
| 50+ | 4% |
Where the High School DxD audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Texas | ~200K | 1.44× | |
| 02 | Oklahoma | ~20K | 1.28× | |
| 03 | California | ~200K | 1.23× | |
| 04 | Alaska | ~4K | 1.22× | |
| 05 | Arizona | ~40K | 1.21× | |
| 06 | Washington | ~40K | 1.21× | |
| 07 | Georgia | ~50K | 1.17× | |
| 08 | Kentucky | ~20K | 1.17× | |
| 09 | Nevada | ~20K | 1.13× | |
| 10 | Utah | ~20K | 1.13× | |
| 11 | Arkansas | ~10K | 1.13× | |
| 12 | Hawaii | ~7K | 1.13× | |
| 13 | Indiana | ~30K | 1.09× | |
| 14 | Kansas | ~10K | 1.09× | |
| 15 | North Carolina | ~50K | 1.08× | |
| 16 | Florida | ~100K | 1.07× | |
| 17 | Louisiana | ~20K | 1.07× | |
| 18 | Oregon | ~20K | 1.07× | |
| 19 | New Mexico | ~8K | 1.06× | |
| 20 | West Virginia | ~8K | 1.06× | |
| 21 | Virginia | ~40K | 1.04× | |
| 22 | Tennessee | ~30K | 1.03× | |
| 23 | Maryland | ~30K | 1.02× | |
| 24 | Missouri | ~20K | 1.02× | |
| 25 | Mississippi | ~10K | 1.02× | |
| 26 | Idaho | ~8K | 1.02× | |
| 27 | Alabama | ~20K | 1.01× | |
| 28 | North Dakota | ~3K | 1.00× | |
| 29 | South Dakota | ~3K | 0.98× | |
| 30 | Illinois | ~50K | 0.97× | |
| 31 | Ohio | ~40K | 0.95× | |
| 32 | South Carolina | ~20K | 0.95× | |
| 33 | Nebraska | ~7K | 0.95× | |
| 34 | Delaware | ~4K | 0.94× | |
| 35 | Michigan | ~40K | 0.93× | |
| 36 | Minnesota | ~20K | 0.92× | |
| 37 | Iowa | ~10K | 0.91× | |
| 38 | New York | ~80K | 0.90× | |
| 39 | Pennsylvania | ~50K | 0.89× | |
| 40 | New Jersey | ~30K | 0.89× | |
| 41 | Colorado | ~20K | 0.88× | |
| 42 | Wyoming | ~2K | 0.87× | |
| 43 | Connecticut | ~10K | 0.85× | |
| 44 | Montana | ~4K | 0.84× | |
| 45 | Wisconsin | ~20K | 0.81× | |
| 46 | Maine | ~4K | 0.81× | |
| 47 | Rhode Island | ~4K | 0.81× | |
| 48 | Washington, District of Columbia | ~4K | 0.79× | |
| 49 | Massachusetts | ~20K | 0.76× | |
| 50 | New Hampshire | ~4K | 0.72× |
The strongest cross-interests of the High School DxD audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Medaka Box | Literature | 994.92× | ||
| 02 | Aria the Scarlet Ammo | Literature | 988.28× | ||
| 03 | Haganai | Literature | 962.02× | ||
| 04 | Senran Kagura | Games | 919.61× | ||
| 05 | A Certain Magical Index | Literature | 876.16× | ||
| 06 | Plague Inc. | Games | 757.76× | ||
| 07 | Trinity Seven | Literature | 720.09× | ||
| 08 | Battle Vixens | Literature | 687.28× | ||
| 09 | Date A Live | Literature | 663.66× | ||
| 10 | Heaven's Lost Property | Literature | 645.77× | ||
| 11 | Nisekoi | Literature | 629.93× | ||
| 12 | Ladies versus Butlers! | Literature | 581.60× | ||
| 13 | To Love-Ru | Movies & TV | 536.23× | ||
| 14 | Rosario + Vampire | Literature | 522.26× | ||
| 15 | Beyond the Boundary | Literature | 470.62× | ||
| 16 | IS (Infinite Stratos) | Literature | 451.53× | ||
| 17 | Gantz | Literature | 432.51× | ||
| 18 | Haruhi Suzumiya | Literature | 429.52× | ||
| 19 | Freezing (manga) | Literature | 331.88× | ||
| 20 | Vampire Knight | Literature | 285.28× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.85× | |
| Pet Ownership | JOY | 2.17× | |
| Need for Security | CONSERVATISM | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.66× | |
| Convenience Orientation | PREMIUM | 0.79× | |
| Spirituality | BALANCE | 0.89× |
High School DxD has an estimated audience of 1,472,216 people in United States, concentrated in California and Texas.
59.1% of High School DxD fans are female, 40.9% are male, with an average age of 25.6 years.
High School DxD fans show strongest brand affinity for IS (Infinite Stratos) (451.53×), Date A Live (663.66×), and Medaka Box (994.92×) over the country average.
High School DxD fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond High School DxD itself, the audience over-indexes on Date A Live (663.66×), Medaka Box (994.92×), A Certain Magical Index (876.16×), and Haganai (962.02×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for High School DxD. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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