Vampire Knight Audience in United States

Vampire Knight logo

Vampire Knight has an estimated audience of 512,873 people in United States. 70.9% are female, 29.1% are male, average age 32.4. Top regions: California, Texas, Florida. Top brand affinities: Harvey Mudd College, College of the Holy Cross, Grace Slick, Throne of Glass, Grinch.

The average Vampire Knight fan in United States is 32.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Harvey Mudd College, College of the Holy Cross, Grace Slick, with strongest over-indexing on Harvey Mudd College (346.5× the country average). Demographically, the Vampire Knight audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Manga

Demographics of Vampire Knight fans

Demographic split for Vampire Knight audience in United States
MetricValue
Female70.9%
Male29.1%
Average age32.4
Estimated audience size512,873

Audience persona

The typical Vampire Knight fan in United States is more female, around 32.4 years old, with strong Tradition tendencies and a notable affinity for Harvey Mudd College.

Top regions in United States

Top regions ranked by reach for Vampire Knight in United States
RegionReachAffinity
California72,0901.28×
Texas62,3691.41×
Florida38,9491.12×
New York24,4760.85×
Georgia18,8751.19×
North Carolina15,6711.02×
Illinois15,5530.91×
Ohio14,5670.92×
Pennsylvania14,3240.83×
Michigan12,9230.96×
Arizona12,7101.21×
Virginia12,3310.99×
Washington12,1971.19×
Tennessee10,6881.04×
New Jersey10,0770.77×
Indiana10,0181.07×
Missouri9,3661.13×
Maryland8,6850.98×
Oklahoma7,9531.4×
Kentucky7,9171.23×
South Carolina7,5920.98×
Colorado7,5170.93×
Louisiana7,4691.13×
Oregon7,3411.25×
Alabama7,3151.02×
Massachusetts7,2020.71×
Minnesota6,9150.94×
Nevada6,8681.38×
Wisconsin6,6480.86×
Arkansas5,1411.22×
Utah4,7851.04×
Mississippi4,7001.11×
Kansas4,3731.08×
Connecticut4,3500.85×
Iowa3,8590.91×
New Mexico3,1141.21×
Hawaii2,8861.31×
Idaho2,7271.06×
West Virginia2,5341.06×
Nebraska2,2780.89×
New Hampshire1,2880.64×
Maine1,2660.69×
Rhode Island1,2210.75×
Alaska1,2141.11×
Montana1,1590.81×
Delaware1,1550.82×
South Dakota9200.78×
North Dakota9200.87×
Washington, District of Columbia9010.58×
Wyoming6910.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vampire Knight audience
BrandAffinityCategory
Harvey Mudd College346.5×Business & Career
College of the Holy Cross111.89×Business & Career
Grace Slick38.12×Music & Radio
Throne of Glass28.58×Literature
Grinch11.36×Movies & TV
Vocal harmony10.35×Music & Radio
The Halal Guys14.95×Food & Beverages
Jason Garrett25.38×Sports
Hamden, Connecticut34.57×Travel & Leisure
Holt Renfrew24.15×Shopping
Henry Hugglemonster29.11×Movies & TV
Goop8.26×Internet & Social Media
Passaic County, New Jersey15.5×Travel & Leisure
Dog breed1.66×Pets & Animals
Zagreb25.51×Travel & Leisure
HispanicTV37.28×Movies & TV
Idaho State University18.13×Business & Career
Elsword18.33×Games
Home equity2.18×Home & Garden
The Nice Guys8.85×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vampire Knight audience
TraitClusterScore
TraditionCONSERVATISM2.32
LGBTQ+ IdentityOPEN2.07
ExtroversionTHRILL1.86
MindfulnessBALANCE1.42
Risk AppetiteTHRILL1.3
Urban LifestyleOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Vampire Knight
CountryShare
United States42.2%
France6.0%
Brazil5.8%

See Vampire Knight audiences in other countries

More Manga audiences in United States

Frequently asked questions

How many fans does Vampire Knight have in United States?

Vampire Knight has an estimated audience of 512,873 people in United States, concentrated in California and Texas.

What is the gender split and age of Vampire Knight fans?

70.9% of Vampire Knight fans are female, 29.1% are male, with an average age of 32.4 years.

Which brands do Vampire Knight fans like most?

Vampire Knight fans show strongest brand affinity for Harvey Mudd College (346.5×), College of the Holy Cross (111.89×), and Grace Slick (38.12×) over the country average.

Where do Vampire Knight fans live in United States?

Vampire Knight fans in United States are most concentrated in California (reach 72,090), Texas (reach 62,369), and Florida (reach 38,949). These three regions account for the largest share of the active audience.

What other brands do Vampire Knight fans also like?

Beyond Vampire Knight itself, the audience over-indexes on College of the Holy Cross (111.89×), Grace Slick (38.12×), Throne of Glass (28.58×), and Grinch (11.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vampire Knight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.