Rascasse Audience Intelligence

Ghost Whisperer Audience in United States

A data profile of the people who buy, follow and care about Ghost Whisperer in United States — modelled from more than twelve digital signal sources. Ghost Whisperer has an estimated audience of 1,122,013 people in United States.

#424among TV series in United States#1633among Movie / TV Show / Series in United States#3880in Movies & TV

The average Ghost Whisperer fan in United States is 42.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beauty & the Beast (2012 TV series), Season of the Witch (2011 film), Bitten (TV series), with strongest over-indexing on Beauty & the Beast (2012 TV series) (90.4× the country average).

Demographically, the Ghost Whisperer audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Tradition, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ghost Whisperer fan in United States is more female, around 42.2 years old, with strong Tradition tendencies and a notable affinity for Beauty & the Beast (2012 TV series).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ghost Whisperer profile in United States.

Audience size
1.1M
in United States
Gender
69.8%♀
30.2% male
Age
42.2
average years
Country rank
#21874
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ghost Whisperer viewers

69.8% are female, 30.2% are male, average age 42.2.

Fig. 02

Gender split

69.8%
Female
30.2%
Male
Demographic split for Ghost Whisperer audience in United States
MetricValue
Female69.8%
Male30.2%
Average age42.2
Estimated audience size1,122,013
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Ghost Whisperer audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3920%
40-4924%
50+26%
Fig. 04

Worldwide distribution

28.6%

of the worldwide Ghost Whisperer audience comes from United States.

Worldwide audience distribution share by country for Ghost Whisperer
CountryShare
United States28.6%
Brazil9.3%
Germany7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ghost Whisperer audience in United States is strongest.

Fig. 05

Top regions by affinity

Ghost Whisperer fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~7K1.39×
02Kentucky~20K1.30×
03Oklahoma~20K1.30×
04Mississippi~10K1.28×
05Arkansas~10K1.24×
06Utah~10K1.20×
07New Mexico~6K1.19×
08Idaho~6K1.16×
09Tennessee~20K1.15×
10Indiana~20K1.15×
11Missouri~20K1.15×
12Texas~100K1.11×
13Louisiana~20K1.09×
14Kansas~9K1.09×
15Iowa~10K1.08×
16Ohio~40K1.06×
17Alabama~20K1.06×
18Michigan~30K1.03×
19South Carolina~20K1.03×
20South Dakota~3K1.03×
21Wyoming~2K1.03×
22North Carolina~30K1.02×
23Arizona~20K1.00×
24North Dakota~2K1.00×
25Georgia~30K0.99×
26Oregon~10K0.99×
27Montana~3K0.99×
28Alaska~2K0.99×
29Maine~4K0.98×
30Pennsylvania~40K0.97×
31Nebraska~5K0.97×
32Nevada~10K0.96×
33Wisconsin~20K0.95×
34California~100K0.94×
35Illinois~30K0.93×
36Washington~20K0.91×
37New Hampshire~4K0.91×
38Hawaii~4K0.90×
39Rhode Island~3K0.90×
40Colorado~10K0.88×
41Minnesota~10K0.88×
42Florida~60K0.85×
43Delaware~3K0.85×
44Virginia~20K0.84×
45Connecticut~9K0.82×
46New York~50K0.81×
47Maryland~20K0.81×
48Massachusetts~20K0.76×
49New Jersey~20K0.73×
50Washington, District of Columbia~2K0.58×
Fig. 06

Affinity by region

Affinity by region — Ghost Whisperer, United States
0.58×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ghost Whisperer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ghost Whisperer audience
#·InterestCategoryAffinity×
01Htun Aeindra BoMovies & TV548.29×
02Season of the Witch (2011 film)Movies & TV168.61×
03The Haunting (1999 film)Movies & TV143.37×
04Warehouse 13Movies & TV93.70×
05Beauty & the Beast (2012 TV series)Movies & TV90.40×
06The Dresden FilesLiterature85.69×
07Bitten (TV series)Movies & TV84.86×
08Beautiful Creatures (2013 film)Movies & TV72.91×
09Lost GirlMovies & TV63.70×
10Treat WilliamsMovies & TV51.25×
11Tony DanzaMovies & TV42.66×
12High School DxDMovies & TV38.43×
13Hellboy (film)Movies & TV37.31×
14Medium (TV series)Movies & TV36.37×
15Eyes Wide ShutMovies & TV27.71×
16Practical MagicMovies & TV23.99×
17IS (Infinite Stratos)Literature18.49×
18Charlie HunnamMovies & TV16.85×
19WattpadInternet & Social Media15.10×
20Ghost (1990 film)Movies & TV14.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ghost Whisperer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ghost Whisperer audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.51×
MindfulnessBALANCE1.50×
SpiritualityBALANCE1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ghost Whisperer audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.86×
Career OrientationPOWER0.87×
Need for SecurityCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ghost Whisperer have in United States?

Ghost Whisperer has an estimated audience of 1,122,013 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ghost Whisperer viewers?

69.8% of Ghost Whisperer fans are female, 30.2% are male, with an average age of 42.2 years.

03

Which brands do Ghost Whisperer fans like most?

Ghost Whisperer fans show strongest brand affinity for Beauty & the Beast (2012 TV series) (90.4×), Season of the Witch (2011 film) (168.61×), and Bitten (TV series) (84.86×) over the country average.

04

Where do Ghost Whisperer fans live in United States?

Ghost Whisperer fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Ghost Whisperer fans also like?

Beyond Ghost Whisperer itself, the audience over-indexes on Season of the Witch (2011 film) (168.61×), Bitten (TV series) (84.86×), Warehouse 13 (93.7×), and Treat Williams (51.25×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ghost Whisperer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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