Rascasse Audience Intelligence

Practical Magic Audience in United States

A data profile of the people who buy, follow and care about Practical Magic in United States — modelled from more than twelve digital signal sources. Practical Magic has an estimated audience of 2,952,737 people in United States.

#8among Romance in United States#488among Movie / TV Show / Series in United States#1387in Movies & TV

The average Practical Magic fan in United States is 37.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Practical Magic profile in United States.

Audience size
3M
in United States
Gender
61.0%♀
39.0% male
Age
37.1
average years
Country rank
#10448
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+153%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Practical Magic viewers

61.0% are female, 39.0% are male, average age 37.1.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Practical Magic audience in United States
MetricValue
Female61.0%
Male39.0%
Average age37.1
Estimated audience size2,952,737
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Practical Magic audience in United States
Age bracketShare%
16-1924%
20-2922%
30-3919%
40-4918%
50+17%
Fig. 04

Worldwide distribution

48.5%

of the worldwide Practical Magic audience comes from United States.

Worldwide audience distribution share by country for Practical Magic
CountryShare
United States48.5%
United Kingdom10.1%
Germany5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Practical Magic audience in United States is strongest.

Fig. 05

Top regions by affinity

Practical Magic fans by region: top regions in United States
#RegionReachAffinity×
01Washington~70K1.49×
02Utah~30K1.41×
03Oregon~40K1.35×
04Idaho~20K1.30×
05Montana~8K1.29×
06Colorado~40K1.20×
07Oklahoma~30K1.20×
08Vermont~5K1.20×
09Maine~10K1.19×
10New Mexico~10K1.15×
11Missouri~40K1.13×
12Alaska~6K1.10×
13Kentucky~30K1.09×
14Kansas~20K1.09×
15West Virginia~10K1.09×
16Tennessee~50K1.06×
17Arkansas~20K1.06×
18New Hampshire~10K1.04×
19Indiana~40K1.00×
20Rhode Island~8K1.00×
21Arizona~50K0.99×
22Iowa~20K0.99×
23Massachusetts~50K0.98×
24Nebraska~10K0.98×
25Wisconsin~30K0.97×
26California~300K0.96×
27Ohio~70K0.96×
28Michigan~60K0.95×
29Connecticut~20K0.94×
30Texas~200K0.93×
31North Carolina~70K0.92×
32Minnesota~30K0.92×
33Illinois~70K0.91×
34Pennsylvania~70K0.90×
35Nevada~20K0.90×
36South Carolina~30K0.88×
37Louisiana~30K0.88×
38North Dakota~4K0.88×
39Virginia~50K0.87×
40New York~100K0.86×
41Alabama~30K0.86×
42South Dakota~5K0.86×
43Washington, District of Columbia~6K0.85×
44Florida~100K0.80×
45Georgia~60K0.80×
46Mississippi~20K0.80×
47Delaware~5K0.80×
48Hawaii~8K0.76×
49Maryland~30K0.74×
50New Jersey~40K0.73×
Fig. 06

Affinity by region

Affinity by region — Practical Magic, United States
0.73×1.00×1.49×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Practical Magic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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