Casablanca (film) Audience in United States

Casablanca (film) logo

Casablanca (film) has an estimated audience of 3,396,545 people in United States. 57.7% are female, 42.3% are male, average age 44.2. Top regions: Texas, California, Florida. Top brand affinities: Ally McBeal, Melrose Place, Citizen Kane, Autism Awareness, The Nanny.

The average Casablanca (film) fan in United States is 44.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Ally McBeal, Melrose Place, Citizen Kane, with strongest over-indexing on Ally McBeal (414.59× the country average). Demographically, the Casablanca (film) audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

Demographics of Casablanca (film) fans

Demographic split for Casablanca (film) audience in United States
MetricValue
Female57.7%
Male42.3%
Average age44.2
Estimated audience size3,396,545

Audience persona

The typical Casablanca (film) fan in United States is more female, around 44.2 years old, with strong Risk Appetite tendencies and a notable affinity for Ally McBeal.

Top regions in United States

Top regions ranked by reach for Casablanca (film) in United States
RegionReachAffinity
Texas647,6092.22×
California437,4091.17×
Florida381,3791.66×
New York269,9071.42×
Illinois157,3481.39×
Massachusetts120,3071.8×
Pennsylvania109,4080.96×
Georgia104,1421×
New Jersey104,0391.2×
North Carolina100,1460.98×
Virginia87,1361.05×
Michigan82,6950.93×
Maryland80,9201.39×
Ohio76,8540.73×
Tennessee74,9541.1×
Wisconsin69,2561.36×
Arizona68,1680.98×
Washington55,2550.81×
Missouri52,3300.96×
Alabama50,8251.07×
Indiana43,3000.7×
Washington, District of Columbia42,8784.2×
Colorado40,7830.76×
South Carolina38,6280.76×
Minnesota38,3450.79×
Connecticut36,5251.07×
Nevada35,8881.09×
Oregon35,7680.92×
Utah30,5591×
Louisiana30,4580.7×
Kentucky26,9620.63×
Arkansas25,3290.91×
Oklahoma24,7910.66×
New Mexico20,4731.2×
Iowa17,6290.63×
New Hampshire16,3921.22×
Kansas16,3910.61×
Mississippi16,2380.58×
West Virginia13,3480.84×
Idaho12,0770.71×
Hawaii11,1410.76×
Delaware9,4261.01×
Nebraska9,1810.54×
Maine9,0160.74×
Rhode Island8,6270.8×
Montana5,3220.56×
Alaska4,4680.61×
Vermont4,2980.72×
South Dakota3,4050.43×
North Dakota3,1900.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Casablanca (film) audience
BrandAffinityCategory
Ally McBeal414.59×Movies & TV
Melrose Place212.2×Movies & TV
Citizen Kane132.33×Movies & TV
Autism Awareness19.03×Health
The Nanny46.47×Movies & TV
Diabetes mellitus awareness12.48×Health
Gordon Ramsey27.09×Food & Beverages
Beverly Hills Cop35.01×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Boardwalk Empire31.31×Movies & TV
Monty Python34.04×Movies & TV
Casablanca33.37×Travel & Leisure
Roseanne30.31×Movies & TV
Income tax13.19×Business & Career
Austin Powers (film series)20×Movies & TV
Indianapolis Motor Speedway14.89×Sports
Planet Fitness4.23×Sports
Martin Scorsese19×Movies & TV
Einstein Bros. Bagels14.47×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Casablanca (film) audience
TraitClusterScore
Risk AppetiteTHRILL2.04
Luxury OrientationPREMIUM1.99
TravellingTHRILL1.37
TraditionCONSERVATISM1.32
LGBTQ+ IdentityOPEN1.31
IndividualismJOY1.3

Worldwide distribution

Worldwide audience distribution share by country for Casablanca (film)
CountryShare
United States22.3%
Mexico8.6%
Germany7.3%

See Casablanca (film) audiences in other countries

More Romance audiences in United States

Frequently asked questions

How many fans does Casablanca (film) have in United States?

Casablanca (film) has an estimated audience of 3,396,545 people in United States, concentrated in Texas and California.

What is the gender split and age of Casablanca (film) fans?

57.7% of Casablanca (film) fans are female, 42.3% are male, with an average age of 44.2 years.

Which brands do Casablanca (film) fans like most?

Casablanca (film) fans show strongest brand affinity for Ally McBeal (414.59×), Melrose Place (212.2×), and Citizen Kane (132.33×) over the country average.

Where do Casablanca (film) fans live in United States?

Casablanca (film) fans in United States are most concentrated in Texas (reach 647,609), California (reach 437,409), and Florida (reach 381,379). These three regions account for the largest share of the active audience.

What other brands do Casablanca (film) fans also like?

Beyond Casablanca (film) itself, the audience over-indexes on Melrose Place (212.2×), Citizen Kane (132.33×), Autism Awareness (19.03×), and The Nanny (46.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Casablanca (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.