Rascasse Audience Intelligence

Casablanca (film) Audience in United States

A data profile of the people who buy, follow and care about Casablanca (film) in United States — modelled from more than twelve digital signal sources. Casablanca (film) has an estimated audience of 3,419,573 people in United States.

#5among Romance in United States#385among Movie / TV Show / Series in United States#1132in Movies & TV

The average Casablanca (film) fan in United States is 44.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Ally McBeal, Melrose Place, Citizen Kane, with strongest over-indexing on Ally McBeal (275.44× the country average).

Demographically, the Casablanca (film) audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Spirituality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Casablanca (film) fan in United States is more female, around 44.2 years old, with strong Spirituality tendencies and a notable affinity for Ally McBeal.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Romance

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Casablanca (film) profile in United States.

Audience size
3.4M
in United States
Gender
57.7%♀
42.3% male
Age
44.2
average years
Country rank
#9219
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Casablanca (film) viewers

57.7% are female, 42.3% are male, average age 44.2.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Casablanca (film) audience in United States
MetricValue
Female57.7%
Male42.3%
Average age44.2
Estimated audience size3,419,573
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Casablanca (film) audience in United States
Age bracketShare%
16-1917%
20-2910%
30-3913%
40-4924%
50+36%
Fig. 04

Worldwide distribution

22.3%

of the worldwide Casablanca (film) audience comes from United States.

Worldwide audience distribution share by country for Casablanca (film)
CountryShare
United States22.3%
Mexico9.1%
Germany6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Casablanca (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Casablanca (film) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~60K5.48×
02Texas~600K2.01×
03Massachusetts~100K1.75×
04Florida~400K1.55×
05Wisconsin~80K1.49×
06New Mexico~20K1.44×
07Maryland~80K1.36×
08New York~200K1.32×
09Illinois~100K1.28×
10New Hampshire~20K1.26×
11California~400K1.12×
12New Jersey~100K1.12×
13Alabama~50K1.08×
14Tennessee~70K1.06×
15Nevada~30K1.05×
16Connecticut~40K1.04×
17Delaware~10K1.02×
18Virginia~80K1.01×
19Arizona~70K0.98×
20Utah~30K0.98×
21Missouri~50K0.95×
22West Virginia~20K0.95×
23Georgia~100K0.93×
24North Carolina~90K0.92×
25Michigan~80K0.91×
26Pennsylvania~100K0.90×
27Oregon~30K0.89×
28Arkansas~20K0.89×
29Rhode Island~9K0.81×
30Washington~50K0.78×
31Hawaii~10K0.77×
32Maine~9K0.77×
33Vermont~5K0.76×
34Minnesota~40K0.75×
35South Carolina~40K0.73×
36Colorado~40K0.72×
37Idaho~10K0.72×
38Ohio~70K0.71×
39Oklahoma~30K0.71×
40Alaska~5K0.69×
41Louisiana~30K0.68×
42Indiana~40K0.67×
43Kentucky~30K0.63×
44Iowa~20K0.63×
45Kansas~20K0.61×
46Montana~6K0.61×
47Mississippi~20K0.59×
48Nebraska~10K0.56×
49North Dakota~4K0.53×
50South Dakota~4K0.50×
Fig. 06

Affinity by region

Affinity by region — Casablanca (film), United States
0.50×1.00×5.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Casablanca (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Casablanca (film) audience
#·InterestCategoryAffinity×
01Ally McBealMovies & TV275.44×
02Melrose PlaceMovies & TV194.23×
03Citizen KaneMovies & TV131.87×
04The NannyMovies & TV42.00×
05Gordon RamseyFood & Beverages35.38×
06Beverly Hills CopMovies & TV28.22×
07Good Will HuntingMovies & TV27.95×
08RoseanneMovies & TV25.10×
09Monty PythonMovies & TV24.51×
10CasablancaTravel & Leisure23.16×
11Martin ScorseseMovies & TV20.04×
12Vera FarmigaMovies & TV20.00×
13Boogie NightsMovies & TV20.00×
14Einstein Bros. BagelsFood & Beverages18.96×
15Austin Powers (film series)Movies & TV18.49×
16Katee SackhoffMovies & TV17.59×
17Woody AllenMovies & TV15.24×
18Al PacinoMovies & TV13.78×
19Phil CollinsMusic & Radio10.62×
20Robert RedfordMovies & TV7.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Casablanca (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Casablanca (film) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.93×
IndividualismJOY1.72×
PatriotismCONSERVATISM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Casablanca (film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
ExtroversionTHRILL0.71×
Pet OwnershipJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Casablanca (film) have in United States?

Casablanca (film) has an estimated audience of 3,419,573 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Casablanca (film) viewers?

57.7% of Casablanca (film) fans are female, 42.3% are male, with an average age of 44.2 years.

03

Which brands do Casablanca (film) fans like most?

Casablanca (film) fans show strongest brand affinity for Ally McBeal (275.44×), Melrose Place (194.23×), and Citizen Kane (131.87×) over the country average.

04

Where do Casablanca (film) fans live in United States?

Casablanca (film) fans in United States are most concentrated in Texas (reach ~600K), California (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Casablanca (film) fans also like?

Beyond Casablanca (film) itself, the audience over-indexes on Melrose Place (194.23×), Citizen Kane (131.87×), Gordon Ramsey (35.38×), and Good Will Hunting (27.95×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Casablanca (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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