A data profile of the people who buy, follow and care about Melrose Place in United States — modelled from more than twelve digital signal sources. Melrose Place has an estimated audience of 556,836 people in United States.
The average Melrose Place fan in United States is 45.9 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Dallas (1978 TV series), Ally McBeal, Casablanca (film), with strongest over-indexing on Dallas (1978 TV series) (246.05× the country average).
Demographically, the Melrose Place audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Spirituality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Melrose Place fan in United States is more female, around 45.9 years old, with strong Spirituality tendencies and a notable affinity for Dallas (1978 TV series).
The key figures that characterise the Melrose Place profile in United States.
60.5% are female, 39.5% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 45.9 |
| Estimated audience size | 556,836 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 27% | |
| 50+ | 36% |
Where the Melrose Place audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Delaware | ~4K | 2.70× | |
| 02 | California | ~100K | 1.65× | |
| 03 | Connecticut | ~6K | 1.20× | |
| 04 | New Jersey | ~20K | 1.18× | |
| 05 | Missouri | ~10K | 1.13× | |
| 06 | New York | ~30K | 1.11× | |
| 07 | Pennsylvania | ~20K | 1.11× | |
| 08 | West Virginia | ~3K | 1.10× | |
| 09 | Ohio | ~20K | 1.09× | |
| 10 | Oregon | ~7K | 1.09× | |
| 11 | Rhode Island | ~2K | 1.09× | |
| 12 | Massachusetts | ~10K | 1.08× | |
| 13 | South Carolina | ~9K | 1.08× | |
| 14 | Tennessee | ~10K | 1.07× | |
| 15 | Alabama | ~8K | 1.04× | |
| 16 | New Hampshire | ~2K | 1.04× | |
| 17 | Florida | ~40K | 1.02× | |
| 18 | Indiana | ~10K | 1.01× | |
| 19 | Maryland | ~9K | 1.01× | |
| 20 | Minnesota | ~8K | 1.01× | |
| 21 | Illinois | ~20K | 1.00× | |
| 22 | Michigan | ~10K | 1.00× | |
| 23 | Kentucky | ~7K | 1.00× | |
| 24 | Wisconsin | ~8K | 0.99× | |
| 25 | Louisiana | ~7K | 0.99× | |
| 26 | Maine | ~2K | 0.98× | |
| 27 | North Carolina | ~20K | 0.97× | |
| 28 | Nevada | ~5K | 0.97× | |
| 29 | Arizona | ~10K | 0.96× | |
| 30 | Kansas | ~4K | 0.95× | |
| 31 | Idaho | ~3K | 0.94× | |
| 32 | Washington, District of Columbia | ~2K | 0.94× | |
| 33 | Georgia | ~20K | 0.93× | |
| 34 | Oklahoma | ~6K | 0.92× | |
| 35 | Vermont | <1K | 0.92× | |
| 36 | Virginia | ~10K | 0.91× | |
| 37 | Washington | ~10K | 0.91× | |
| 38 | Mississippi | ~4K | 0.91× | |
| 39 | Arkansas | ~4K | 0.91× | |
| 40 | Iowa | ~4K | 0.91× | |
| 41 | Texas | ~40K | 0.87× | |
| 42 | Montana | ~1K | 0.87× | |
| 43 | New Mexico | ~2K | 0.86× | |
| 44 | Colorado | ~7K | 0.85× | |
| 45 | Nebraska | ~2K | 0.85× | |
| 46 | Hawaii | ~2K | 0.84× | |
| 47 | Utah | ~4K | 0.83× | |
| 48 | North Dakota | <1K | 0.83× | |
| 49 | South Dakota | ~1K | 0.81× | |
| 50 | Alaska | <1K | 0.78× |
The strongest cross-interests of the Melrose Place audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ally McBeal | Movies & TV | 510.42× | ||
| 02 | The Best of Me (film) | Movies & TV | 439.71× | ||
| 03 | Dallas (1978 TV series) | Movies & TV | 246.05× | ||
| 04 | Water for Elephants (film) | Movies & TV | 212.36× | ||
| 05 | Casablanca (film) | Movies & TV | 194.23× | ||
| 06 | ER (TV series) | Movies & TV | 183.68× | ||
| 07 | Confessions of a Shopaholic (film) | Movies & TV | 161.17× | ||
| 08 | Spanglish (film) | Movies & TV | 152.56× | ||
| 09 | My Fair Lady (film) | Movies & TV | 125.82× | ||
| 10 | Before Sunset | Movies & TV | 102.45× | ||
| 11 | Gone with the Wind (film) | Movies & TV | 95.50× | ||
| 12 | Paul Hollywood | Food & Beverages | 89.34× | ||
| 13 | Anne Burrell | Food & Beverages | 79.76× | ||
| 14 | Footloose (1984 film) | Movies & TV | 76.34× | ||
| 15 | Lisa Rinna | Movies & TV | 71.06× | ||
| 16 | Gordon Ramsey | Food & Beverages | 69.28× | ||
| 17 | Days of Our Lives | Movies & TV | 47.09× | ||
| 18 | DeMoulas Market Basket | Business & Career | 39.96× | ||
| 19 | Twin Peaks | Movies & TV | 20.77× | ||
| 20 | Mega Millions | Games | 20.00× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 3.11× | |
| Design Affinity | PREMIUM | 2.28× | |
| Community Orientation | OPEN | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.13× | |
| Healthy Lifestyle | BALANCE | 1.17× | |
| Pet Ownership | JOY | 1.20× |
Melrose Place has an estimated audience of 556,836 people in United States, concentrated in California and Texas.
60.5% of Melrose Place fans are female, 39.5% are male, with an average age of 45.9 years.
Melrose Place fans show strongest brand affinity for Dallas (1978 TV series) (246.05×), Ally McBeal (510.42×), and Casablanca (film) (194.23×) over the country average.
Melrose Place fans in United States are most concentrated in California (reach ~100K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Melrose Place itself, the audience over-indexes on Ally McBeal (510.42×), Casablanca (film) (194.23×), The Best of Me (film) (439.71×), and ER (TV series) (183.68×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Melrose Place. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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