Rascasse Audience Intelligence

My Fair Lady (film) Audience in United States

A data profile of the people who buy, follow and care about My Fair Lady (film) in United States — modelled from more than twelve digital signal sources. My Fair Lady (film) has an estimated audience of 421,052 people in United States.

#3568among Movie / TV Show / Series in United States#7457in Movies & TV

The average My Fair Lady (film) fan in United States is 38.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Paul Newman, Ally McBeal, Melrose Place, with strongest over-indexing on Paul Newman (83.87× the country average).

Demographically, the My Fair Lady (film) audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Tradition, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical My Fair Lady (film) fan in United States is more female, around 38.7 years old, with strong Tradition tendencies and a notable affinity for Paul Newman.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the My Fair Lady (film) profile in United States.

Audience size
421K
in United States
Gender
62.6%♀
37.4% male
Age
38.7
average years
Country rank
#40448
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of My Fair Lady (film) viewers

62.6% are female, 37.4% are male, average age 38.7.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for My Fair Lady (film) audience in United States
MetricValue
Female62.6%
Male37.4%
Average age38.7
Estimated audience size421,052
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the My Fair Lady (film) audience in United States
Age bracketShare%
16-1931%
20-2913%
30-3912%
40-4917%
50+27%
Fig. 04

Worldwide distribution

24.7%

of the worldwide My Fair Lady (film) audience comes from United States.

Worldwide audience distribution share by country for My Fair Lady (film)
CountryShare
United States24.7%
United Kingdom10.8%
Germany10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the My Fair Lady (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

My Fair Lady (film) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~9K2.26×
02Oregon~7K1.43×
03Idaho~3K1.39×
04Washington~10K1.26×
05Alaska~1K1.26×
06Arizona~10K1.17×
07Montana~1K1.17×
08Washington, District of Columbia~1K1.13×
09Connecticut~5K1.11×
10Missouri~8K1.10×
11New Hampshire~2K1.09×
12California~50K1.08×
13Minnesota~7K1.08×
14Vermont<1K1.08×
15Alabama~6K1.05×
16Maine~2K1.05×
17New York~20K1.02×
18Massachusetts~9K1.02×
19Colorado~7K1.00×
20Arkansas~3K1.00×
21Virginia~10K0.99×
22Oklahoma~5K0.99×
23Pennsylvania~10K0.98×
24Kansas~3K0.98×
25Wisconsin~6K0.97×
26Kentucky~5K0.97×
27New Mexico~2K0.97×
28Rhode Island~1K0.96×
29Tennessee~8K0.92×
30Maryland~7K0.91×
31Iowa~3K0.91×
32Hawaii~2K0.91×
33Michigan~10K0.89×
34Indiana~7K0.88×
35Louisiana~5K0.88×
36North Dakota<1K0.88×
37Florida~30K0.87×
38North Carolina~10K0.87×
39New Jersey~9K0.87×
40Illinois~10K0.86×
41Ohio~10K0.86×
42South Carolina~5K0.86×
43Nebraska~2K0.86×
44Nevada~4K0.85×
45Texas~30K0.82×
46Delaware<1K0.82×
47South Dakota<1K0.82×
48Georgia~10K0.79×
49West Virginia~2K0.76×
50Mississippi~3K0.73×
Fig. 06

Affinity by region

Affinity by region — My Fair Lady (film), United States
0.73×1.00×2.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the My Fair Lady (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for My Fair Lady (film) audience
#·InterestCategoryAffinity×
01Ally McBealMovies & TV178.42×
02Melrose PlaceMovies & TV125.82×
03My Fair LadyMovies & TV84.69×
04Paul NewmanMovies & TV83.87×
05Ansel ElgortMovies & TV66.86×
06Guy RitchieMovies & TV53.58×
07Gordon RamseyFood & Beverages39.30×
08Moulin Rouge!Movies & TV35.92×
09Harvey KeitelMovies & TV34.73×
10Bryan AdamsMusic & Radio30.08×
11Cats (musical)Music & Radio26.32×
12Fred AstaireMovies & TV24.17×
13United States national football teamSports20.00×
14Maggie SmithMovies & TV17.68×
15Studio Movie GrillFood & Beverages17.04×
16Legally BlondeMovies & TV16.52×
17Owen WilsonMovies & TV13.46×
18General HospitalMovies & TV11.94×
19BeetlejuiceMovies & TV8.40×
20Used CarsCars & Mobility6.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the My Fair Lady (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by My Fair Lady (film) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.74×
Family OrientationCONSERVATISM1.64×
SpiritualityBALANCE1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by My Fair Lady (film) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
ExtroversionTHRILL0.84×
Luxury OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does My Fair Lady (film) have in United States?

My Fair Lady (film) has an estimated audience of 421,052 people in United States, concentrated in California and Texas.

02

What is the gender split and age of My Fair Lady (film) viewers?

62.6% of My Fair Lady (film) fans are female, 37.4% are male, with an average age of 38.7 years.

03

Which brands do My Fair Lady (film) fans like most?

My Fair Lady (film) fans show strongest brand affinity for Paul Newman (83.87×), Ally McBeal (178.42×), and Melrose Place (125.82×) over the country average.

04

Where do My Fair Lady (film) fans live in United States?

My Fair Lady (film) fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do My Fair Lady (film) fans also like?

Beyond My Fair Lady (film) itself, the audience over-indexes on Ally McBeal (178.42×), Melrose Place (125.82×), Gordon Ramsey (39.3×), and Guy Ritchie (53.58×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for My Fair Lady (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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