Studio Movie Grill Audience in United States

Studio Movie Grill logo

Studio Movie Grill has an estimated audience of 2,285,454 people in United States. 55.4% are female, 44.6% are male, average age 36.7. Top regions: Texas, California, Florida. Top brand affinities: Classic Movies, Kim Basinger, MoviePass, Michael Keaton, Catwoman (film).

The average Studio Movie Grill fan in United States is 36.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Classic Movies, Kim Basinger, MoviePass, with strongest over-indexing on Classic Movies (367.94× the country average). Demographically, the Studio Movie Grill audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Urban Lifestyle, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Studio Movie Grill fans

Demographic split for Studio Movie Grill audience in United States
MetricValue
Female55.4%
Male44.6%
Average age36.7
Estimated audience size2,285,454

Audience persona

The typical Studio Movie Grill fan in United States is more female, around 36.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Classic Movies.

Top regions in United States

Top regions ranked by reach for Studio Movie Grill in United States
RegionReachAffinity
Texas1,444,6697.35×
California637,1162.53×
Florida375,1682.42×
Georgia365,2505.19×
Illinois108,0061.42×
New York80,3910.63×
Pennsylvania72,2880.94×
North Carolina64,5280.94×
Ohio49,9120.71×
Virginia41,8750.75×
Arizona40,9380.88×
Michigan40,0100.67×
New Jersey38,7300.67×
Tennessee37,3480.81×
Indiana35,5090.85×
South Carolina33,3930.97×
Washington31,6760.69×
Alabama30,6410.96×
Louisiana30,0751.02×
Maryland29,7330.76×
Missouri25,9010.7×
Colorado25,3590.7×
Oklahoma24,9100.98×
Nevada22,9631.04×
Massachusetts22,8630.51×
Utah20,2350.99×
Minnesota19,8100.6×
Mississippi19,3611.03×
Kentucky18,9710.66×
Wisconsin18,8130.55×
Arkansas17,7990.95×
Oregon15,8160.6×
Connecticut14,8850.65×
Kansas12,3120.68×
Iowa11,6280.62×
New Mexico9,1810.8×
Idaho7,6400.67×
Nebraska6,9090.6×
West Virginia5,8720.55×
Hawaii5,7250.58×
Delaware4,2870.68×
Washington, District of Columbia4,2600.62×
New Hampshire4,0090.45×
Rhode Island3,6650.5×
Maine3,2990.4×
Montana2,8390.45×
Alaska2,7320.56×
South Dakota2,3240.44×
North Dakota2,0530.44×
Wyoming1,6720.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Studio Movie Grill audience
BrandAffinityCategory
Classic Movies367.94×
Kim Basinger150.05×Fashion & Accessoires
MoviePass393.05×Business & Career
Michael Keaton61.77×Movies & TV
Catwoman (film)53.17×Movies & TV
Mars Attacks!63.43×Movies & TV
Ledo Pizza57.5×Food & Beverages
Raindance Film Festival118.76×Movies & TV
Brazil (1985 film)20×Movies & TV
Shrek16.59×Movies & TV
The Other Guys31.94×Movies & TV
Mark Wahlberg13.84×Movies & TV
The Truman Show31.42×Movies & TV
Dealsplus110.65×Internet & Social Media
Robert Pattinson14.66×Movies & TV
Fuzzy's Taco Shop26.73×Shopping
Chicken, Alaska104.49×Travel & Leisure
X-COM26.39×Games
Klan (TV series)101.08×Movies & TV
Television producer14.63×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Studio Movie Grill audience
TraitClusterScore
Urban LifestyleOPEN1.37
PatriotismCONSERVATISM1.37
Early Adopter MentalityPOWER1.23
Design AffinityPREMIUM1.22
Family OrientationCONSERVATISM1.21
Social Media UsageJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Studio Movie Grill
CountryShare
United States43.8%
China30.1%
Japan3.2%

See Studio Movie Grill audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Studio Movie Grill have in United States?

Studio Movie Grill has an estimated audience of 2,285,454 people in United States, concentrated in Texas and California.

What is the gender split and age of Studio Movie Grill fans?

55.4% of Studio Movie Grill fans are female, 44.6% are male, with an average age of 36.7 years.

Which brands do Studio Movie Grill fans like most?

Studio Movie Grill fans show strongest brand affinity for Classic Movies (367.94×), Kim Basinger (150.05×), and MoviePass (393.05×) over the country average.

Where do Studio Movie Grill fans live in United States?

Studio Movie Grill fans in United States are most concentrated in Texas (reach 1,444,669), California (reach 637,116), and Florida (reach 375,168). These three regions account for the largest share of the active audience.

What other brands do Studio Movie Grill fans also like?

Beyond Studio Movie Grill itself, the audience over-indexes on Kim Basinger (150.05×), MoviePass (393.05×), Michael Keaton (61.77×), and Catwoman (film) (53.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Studio Movie Grill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.