Rascasse Audience Intelligence

Studio Movie Grill Target Market in United States

A data profile of the people who buy, follow and care about Studio Movie Grill in United States — modelled from more than twelve digital signal sources. Studio Movie Grill has an estimated audience of 2,367,414 people in United States.

#1252among Brand in United States#756in Food & Beverages

The average Studio Movie Grill fan in United States is 36.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Classic Movies, Kim Basinger, MoviePass, with strongest over-indexing on Classic Movies (367.94× the country average).

Demographically, the Studio Movie Grill audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Mindfulness, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Studio Movie Grill fan in United States is more female, around 36.7 years old, with strong Mindfulness tendencies and a notable affinity for Classic Movies.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Studio Movie Grill profile in United States.

Audience size
2.4M
in United States
Gender
55.4%♀
44.6% male
Age
36.7
average years
Country rank
#12453
Brand in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Studio Movie Grill

55.4% are female, 44.6% are male, average age 36.7.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Studio Movie Grill audience in United States
MetricValue
Female55.4%
Male44.6%
Average age36.7
Estimated audience size2,367,414
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Studio Movie Grill audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3923%
40-4921%
50+12%
Fig. 04

Worldwide distribution

44.1%

of the worldwide Studio Movie Grill audience comes from United States.

Worldwide audience distribution share by country for Studio Movie Grill
CountryShare
United States44.1%
China29.2%
Japan3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Studio Movie Grill audience in United States is strongest.

Fig. 05

Top regions by affinity

Studio Movie Grill customers by region in United States
#RegionReachAffinity×
01Texas~1.5M11.05×
02Georgia~500K6.45×
03California~800K3.30×
04Florida~500K2.97×
05Illinois~100K1.71×
06Mississippi~20K0.98×
07Louisiana~30K0.95×
08Nevada~20K0.94×
09Oklahoma~20K0.90×
10Utah~20K0.90×
11Arkansas~20K0.89×
12Alabama~30K0.88×
13South Carolina~30K0.87×
14Pennsylvania~60K0.84×
15North Carolina~60K0.83×
16Arizona~40K0.80×
17Indiana~30K0.77×
18New Mexico~9K0.77×
19Tennessee~30K0.74×
20Maryland~30K0.69×
21Delaware~4K0.68×
22Virginia~40K0.67×
23Kansas~10K0.65×
24Idaho~7K0.65×
25Missouri~20K0.64×
26Alaska~3K0.64×
27Ohio~40K0.63×
28Colorado~20K0.63×
29Kentucky~20K0.63×
30Washington~30K0.62×
31Washington, District of Columbia~4K0.61×
32Michigan~40K0.60×
33Connecticut~10K0.60×
34Wyoming~2K0.60×
35New Jersey~30K0.59×
36Iowa~10K0.59×
37Nebraska~7K0.59×
38West Virginia~6K0.58×
39Hawaii~6K0.58×
40Oregon~10K0.57×
41Minnesota~20K0.56×
42New York~70K0.55×
43Rhode Island~4K0.54×
44South Dakota~3K0.54×
45North Dakota~3K0.54×
46Montana~3K0.52×
47Wisconsin~20K0.51×
48New Hampshire~4K0.48×
49Massachusetts~20K0.46×
50Maine~4K0.46×
Fig. 06

Affinity by region

Affinity by region — Studio Movie Grill, United States
0.46×1.00×11.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Studio Movie Grill audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Studio Movie Grill audience
#·InterestCategoryAffinity×
01MoviePassBusiness & Career393.05×
02Classic MoviesMovie / TV Show / Series367.94×
03Kim BasingerFashion & Accessoires150.05×
04Raindance Film FestivalMovies & TV118.76×
05DealsplusInternet & Social Media110.65×
06Chicken, AlaskaTravel & Leisure104.49×
07Mars Attacks!Movies & TV63.43×
08Michael KeatonMovies & TV61.77×
09Ledo PizzaFood & Beverages57.50×
10Catwoman (film)Movies & TV53.17×
11Godfather's PizzaFood & Beverages40.68×
12The Other GuysMovies & TV31.94×
13The Truman ShowMovies & TV31.42×
14Fuzzy's Taco ShopShopping26.73×
15X-COMGames26.39×
16Brazil (1985 film)Movies & TV20.00×
17ShrekMovies & TV16.59×
18Robert PattinsonMovies & TV14.66×
19Mark WahlbergMovies & TV13.84×
20Raising Cane's Chicken FingersFood & Beverages5.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Studio Movie Grill audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Studio Movie Grill audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.50×
Social Media UsageJOY1.28×
Early Adopter MentalityPOWER1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Studio Movie Grill audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
Price SensitivityPREMIUM0.79×
Convenience OrientationPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Studio Movie Grill's target market in United States?

Studio Movie Grill's target market in United States covers an estimated 2,367,414 people, concentrated in Texas and California.

02

What is the gender split and age of Studio Movie Grill customers?

55.4% of the Studio Movie Grill audience are female, 44.6% are male, with an average age of 36.7 years.

03

Which brands do Studio Movie Grill fans like most?

Studio Movie Grill fans show strongest brand affinity for Classic Movies (367.94×), Kim Basinger (150.05×), and MoviePass (393.05×) over the country average.

04

Where do Studio Movie Grill fans live in United States?

Studio Movie Grill fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Studio Movie Grill fans also like?

Beyond Studio Movie Grill itself, the audience over-indexes on Kim Basinger (150.05×), MoviePass (393.05×), Michael Keaton (61.77×), and Catwoman (film) (53.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Studio Movie Grill audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Studio Movie Grill. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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