The Other Guys Audience in United States

The Other Guys logo

The Other Guys has an estimated audience of 1,693,606 people in United States. 39.9% are female, 60.1% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Figure painting (hobby), Horeca, Theocracy, Hooked on Phonics, Knauf Insulation.

The average The Other Guys fan in United States is 43.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Figure painting (hobby), Horeca, Theocracy, with strongest over-indexing on Figure painting (hobby) (22.25× the country average). Demographically, the The Other Guys audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Extroversion, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of The Other Guys fans

Demographic split for The Other Guys audience in United States
MetricValue
Female39.9%
Male60.1%
Average age43.7
Estimated audience size1,693,606

Audience persona

The typical The Other Guys fan in United States is more male, around 43.7 years old, with strong Extroversion tendencies and a notable affinity for Figure painting (hobby).

Top regions in United States

Top regions ranked by reach for The Other Guys in United States
RegionReachAffinity
California177,5200.95×
Texas144,9331×
Florida99,2560.87×
New York89,6090.95×
Illinois58,7061.04×
Pennsylvania58,4541.03×
Ohio56,7291.09×
Michigan48,2821.09×
North Carolina48,0180.94×
Georgia43,0010.82×
New Jersey38,8070.9×
Arizona38,7721.12×
Washington37,2361.1×
Virginia37,0670.9×
Massachusetts36,9581.11×
Indiana33,4511.08×
Colorado32,8411.23×
Tennessee32,4190.95×
Missouri30,8781.13×
Wisconsin27,6071.08×
Minnesota27,4061.13×
Maryland24,1480.83×
Oregon23,9491.23×
South Carolina22,5310.88×
Kentucky20,3900.96×
Utah20,0761.32×
Oklahoma20,0041.06×
Alabama18,7160.79×
Louisiana17,2550.79×
Connecticut16,4070.97×
Nevada15,2070.93×
Iowa14,8821.07×
Kansas14,7981.11×
Arkansas12,9310.93×
Idaho10,0201.18×
Mississippi10,0050.72×
Nebraska9,6401.14×
New Mexico8,3000.98×
New Hampshire7,2721.09×
West Virginia6,8340.87×
Hawaii6,0480.83×
Maine5,8840.97×
Montana5,6601.2×
Rhode Island4,7530.88×
Washington, District of Columbia4,4650.88×
South Dakota3,9741.01×
Delaware3,7570.8×
Alaska3,7151.03×
North Dakota3,5381.02×
Vermont3,1171.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Other Guys audience
BrandAffinityCategory
Figure painting (hobby)22.25×Arts & Culture
Horeca58.29×Travel & Leisure
Theocracy24.7×Music & Radio
Hooked on Phonics30.13×Kids & Family
Knauf Insulation76.6×Business & Career
Hauptschule35.14×Kids & Family
Johns Hopkins School of Nursing29.66×Business & Career
Gofobo42.8×Movies & TV
Maracaibo15.66×Travel & Leisure
Elsword19.78×Games
Brown County, Wisconsin15.96×Travel & Leisure
Ketchum, Idaho30.98×Travel & Leisure
Klis114.5×Travel & Leisure
Google Photos2.32×Technology & Electronics
Home staging4.79×Home & Garden
Coba34.53×Travel & Leisure
Hog Hunting2.79×Sports
Mae Hong Son Province13.95×Travel & Leisure
Keck School of Medicine of USC13.89×Business & Career
Kampala14.38×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Other Guys audience
TraitClusterScore
ExtroversionTHRILL1.27
Need for SecurityCONSERVATISM1.26
IndulgenceJOY1.2
Convenience OrientationPREMIUM1.2
Quality AwarenessPREMIUM1.17
Family OrientationCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for The Other Guys
CountryShare
United States51.7%
United Kingdom5.6%
Germany3.2%

See The Other Guys audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does The Other Guys have in United States?

The Other Guys has an estimated audience of 1,693,606 people in United States, concentrated in California and Texas.

What is the gender split and age of The Other Guys fans?

39.9% of The Other Guys fans are female, 60.1% are male, with an average age of 43.7 years.

Which brands do The Other Guys fans like most?

The Other Guys fans show strongest brand affinity for Figure painting (hobby) (22.25×), Horeca (58.29×), and Theocracy (24.7×) over the country average.

Where do The Other Guys fans live in United States?

The Other Guys fans in United States are most concentrated in California (reach 177,520), Texas (reach 144,933), and Florida (reach 99,256). These three regions account for the largest share of the active audience.

What other brands do The Other Guys fans also like?

Beyond The Other Guys itself, the audience over-indexes on Horeca (58.29×), Theocracy (24.7×), Hooked on Phonics (30.13×), and Knauf Insulation (76.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Other Guys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.