Rascasse Audience Intelligence

The Other Guys Audience in United States

A data profile of the people who buy, follow and care about The Other Guys in United States — modelled from more than twelve digital signal sources. The Other Guys has an estimated audience of 1,765,540 people in United States.

#29among Action in United States#998among Movie / TV Show / Series in United States#2510in Movies & TV

The average The Other Guys fan in United States is 43.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Winona Ryder, Austin Powers (film series), Jason Segel, with strongest over-indexing on Winona Ryder (45.07× the country average).

Demographically, the The Other Guys audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Other Guys fan in United States is more male, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Winona Ryder.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Other Guys profile in United States.

Audience size
1.8M
in United States
Gender
39.9%♀
60.1% male
Age
43.7
average years
Country rank
#15696
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Other Guys viewers

39.9% are female, 60.1% are male, average age 43.7.

Fig. 02

Gender split

39.9%
Female
60.1%
Male
Demographic split for The Other Guys audience in United States
MetricValue
Female39.9%
Male60.1%
Average age43.7
Estimated audience size1,765,540
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the The Other Guys audience in United States
Age bracketShare%
16-198%
20-2916%
30-3923%
40-4926%
50+27%
Fig. 04

Worldwide distribution

49.7%

of the worldwide The Other Guys audience comes from United States.

Worldwide audience distribution share by country for The Other Guys
CountryShare
United States49.7%
United Kingdom5.2%
Germany5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Other Guys audience in United States is strongest.

Fig. 05

Top regions by affinity

The Other Guys fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.32×
02Montana~6K1.26×
03Idaho~10K1.23×
04Colorado~30K1.20×
05Oregon~20K1.16×
06Nebraska~10K1.13×
07Massachusetts~40K1.12×
08New Hampshire~7K1.12×
09Minnesota~30K1.11×
10Arizona~40K1.10×
11Kansas~10K1.10×
12Alaska~4K1.10×
13North Dakota~4K1.10×
14Missouri~30K1.09×
15Iowa~20K1.09×
16South Dakota~4K1.09×
17Oklahoma~20K1.07×
18Washington~40K1.06×
19Vermont~3K1.06×
20Ohio~50K1.05×
21Michigan~50K1.05×
22Indiana~30K1.05×
23Wisconsin~30K1.05×
24Maine~6K1.01×
25Illinois~60K0.99×
26Connecticut~20K0.99×
27New Mexico~8K0.99×
28Pennsylvania~60K0.98×
29Kentucky~20K0.96×
30Nevada~20K0.96×
31Tennessee~30K0.95×
32Arkansas~10K0.95×
33Rhode Island~5K0.94×
34West Virginia~7K0.93×
35Texas~100K0.92×
36California~200K0.90×
37New York~80K0.89×
38North Carolina~50K0.89×
39New Jersey~40K0.88×
40Virginia~40K0.87×
41South Carolina~20K0.87×
42Delaware~4K0.87×
43Hawaii~6K0.86×
44Washington, District of Columbia~4K0.86×
45Florida~90K0.82×
46Maryland~20K0.80×
47Alabama~20K0.80×
48Louisiana~20K0.80×
49Georgia~40K0.79×
50Mississippi~10K0.76×
Fig. 06

Affinity by region

Affinity by region — The Other Guys, United States
0.76×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Other Guys audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Other Guys audience
#·InterestCategoryAffinity×
01Hot FuzzMovies & TV85.38×
02Sausage PartyMovies & TV76.23×
03Austin Powers (film series)Movies & TV75.67×
04Jason SegelMovies & TV58.92×
0522 Jump StreetMovies & TV53.25×
06ZoolanderMovies & TV52.69×
07Guy RitchieMovies & TV49.88×
08Toni ColletteMovies & TV46.32×
09Dumb and DumberMovies & TV45.90×
10Winona RyderMovies & TV45.07×
11True RomanceMovies & TV43.86×
12BoratMovies & TV43.02×
13Edward NortonMovies & TV41.46×
14Jack NicholsonMovies & TV34.00×
15Jason SudeikisMovies & TV33.18×
16Owen WilsonMovies & TV26.30×
17Bill MurrayMovies & TV25.05×
18Zooey DeschanelMovies & TV24.97×
19Jonah HillMovies & TV21.43×
20Twin PeaksMovies & TV13.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Other Guys audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Other Guys audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.49×
Convenience OrientationPREMIUM1.45×
Need for SecurityCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Other Guys audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
Design AffinityPREMIUM0.71×
MindfulnessBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Other Guys have in United States?

The Other Guys has an estimated audience of 1,765,540 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Other Guys viewers?

39.9% of The Other Guys fans are female, 60.1% are male, with an average age of 43.7 years.

03

Which brands do The Other Guys fans like most?

The Other Guys fans show strongest brand affinity for Winona Ryder (45.07×), Austin Powers (film series) (75.67×), and Jason Segel (58.92×) over the country average.

04

Where do The Other Guys fans live in United States?

The Other Guys fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do The Other Guys fans also like?

Beyond The Other Guys itself, the audience over-indexes on Austin Powers (film series) (75.67×), Jason Segel (58.92×), Sausage Party (76.23×), and Dumb and Dumber (45.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Action audiences in United States

See The Other Guys audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Other Guys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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