X-COM Audience in United States
X-COM has an estimated audience of 1,056,048 people in United States. 14.5% are female, 85.5% are male, average age 33.9. Top brand affinities: Personalised Gifts, Grinch, Vocal harmony, ENA (Emergency Nurses Association), Monogram.
Top brand affinities include Personalised Gifts, Grinch, Vocal harmony, with strongest over-indexing on Personalised Gifts (18.9× the country average). Demographically, the X-COM audience skews more male with an average age of 33.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Games · Type: Video / Board Game · Subtype: Video game
Demographics of X-COM fans
| Metric | Value |
|---|---|
| Female | 14.5% |
| Male | 85.5% |
| Average age | 33.9 |
| Estimated audience size | 1,056,048 |
Audience persona
The typical X-COM fan in United States is more male, around 33.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Personalised Gifts.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Personalised Gifts | 18.9× | Home & Garden |
| Grinch | 11.03× | Movies & TV |
| Vocal harmony | 10.97× | Music & Radio |
| ENA (Emergency Nurses Association) | 26.2× | Health |
| Monogram | 7.85× | Home & Garden |
| Wok | 9.53× | Food & Beverages |
| Combat sport | 2.02× | Sports |
| Home staging | 6.41× | Home & Garden |
| Chicago Stock Exchange | 34.06× | Business & Career |
| Urban Outfitters | 2.13× | Shopping |
| Home construction | 1.54× | Home & Garden |
| Passaic County, New Jersey | 10.75× | Travel & Leisure |
| Goop | 5.47× | Internet & Social Media |
| Tezz | 7.29× | Movies & TV |
| Harmony Korine | 10.91× | Movies & TV |
| Elsword | 15.33× | Games |
| Nebraska Cornhuskers | 7.81× | Sports |
| Atkins diet | 4.76× | Health |
| Pro-Ject | 3.61× | Music & Radio |
| Joe Haden | 19.76× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.64 |
| Early Adopter Mentality | POWER | 1.96 |
| Risk Appetite | THRILL | 1.38 |
| Luxury Orientation | PREMIUM | 1.27 |
| Social Media Usage | JOY | 1.21 |
| Individualism | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 31.1% |
| United States | 11.8% |
| Japan | 3.8% |
See X-COM audiences in other countries
More Video game audiences in United States
- Breaking news (73,625,268)
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- Beetlejuice (41,569,291)
- Housekeeping (25,980,968)
- Crossword (17,651,059)
How to read this data
Audience size is the estimated number of people in United States who actively search for X-COM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.