X-COM Audience in United States
X-COM has an estimated audience of 1,056,048 people in United States. 14.5% are female, 85.5% are male, average age 33.9. Top brand affinities: Hearthstone, Clash of Clans, Battlefield 4, Clash Royale, Brawl Stars.
Top brand affinities include Hearthstone, Clash of Clans, Battlefield 4, with strongest over-indexing on Hearthstone (155.7× the country average). Demographically, the X-COM audience skews more male with an average age of 33.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Games · Type: Video / Board Game · Subtype: Video game
Demographics of X-COM fans
| Metric | Value |
|---|---|
| Female | 14.5% |
| Male | 85.5% |
| Average age | 33.9 |
| Estimated audience size | 1,056,048 |
Audience persona
The typical X-COM fan in United States is more male, around 33.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hearthstone.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hearthstone | 155.7× | Games |
| Clash of Clans | 64.72× | Games |
| Battlefield 4 | 109.52× | Games |
| Clash Royale | 68.95× | Games |
| Brawl Stars | 103.78× | Games |
| Mario Kart | 41.54× | Games |
| SimCity | 39.2× | Games |
| Husqvarna | 34.06× | Home & Garden |
| Need for Speed | 26.2× | Games |
| Strategy games | 9.77× | Games |
| Call of Duty | 9.58× | Games |
| Kate Upton | 23.42× | Fashion & Accessoires |
| Electronic Arts | 27.36× | Games |
| Magic: The Gathering | 12.93× | Games |
| Halo (series) | 17.42× | Games |
| Indeed.com | 4.39× | Business & Career |
| Action role-playing game | 8.61× | Games |
| World of Warcraft | 8.4× | Games |
| Beetlejuice | 4.79× | Movies & TV |
| Warframe | 29.8× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.64 |
| Early Adopter Mentality | POWER | 1.96 |
| Risk Appetite | THRILL | 1.38 |
| Luxury Orientation | PREMIUM | 1.27 |
| Social Media Usage | JOY | 1.21 |
| Individualism | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 31.1% |
| United States | 11.8% |
| Japan | 3.8% |
See X-COM audiences in other countries
More Video game audiences in United States
- Breaking news (73,625,268)
- Rings of Saturn (41,917,477)
- Beetlejuice (41,569,291)
- Housekeeping (25,980,968)
- Crossword (17,651,059)
How to read this data
Audience size is the estimated number of people in United States who actively search for X-COM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.