Rascasse Audience Intelligence

X-COM Audience in United States

Name: X-COM — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about X-COM in United States — modelled from more than twelve digital signal sources. X-COM has an estimated audience of 1,113,102 people in United States.

#141among Video game in United States #236among Video / Board Game in United States #453in Games

The average X-COM fan in United States is 33.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Clash Royale, Battlefield 4, Brawl Stars, with strongest over-indexing on Clash Royale (98.22× the country average).

Demographically, the X-COM audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical X-COM fan in United States is more male, around 33.9 years old, with strong Patriotism tendencies and a notable affinity for Clash Royale.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the X-COM profile in United States.

Audience size

1.1M

in United States

Gender

14.5%♀

85.5% male

Age

33.9

average years

Country rank

#22010

Video / Board Game in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of X-COM fans

14.5% are female, 85.5% are male, average age 33.9.

Fig. 02

Gender split

14.5%

Female

85.5%

Male

Demographic split for X-COM audience in United States
Metric	Value
Female	14.5%
Male	85.5%
Average age	33.9
Estimated audience size	1,113,102

Fig. 03

Age distribution

Age distribution of the X-COM audience in United States
Age bracket	Share	%
16-19		28%
20-29		27%
30-39		22%
40-49		13%
50+		10%

Fig. 04

Worldwide distribution

12.1%

of the worldwide X-COM audience comes from United States.

Worldwide audience distribution share by country for X-COM
Country	Share
China	30.3%
United States	12.1%
Japan	3.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the X-COM audience in United States is strongest.

Fig. 05

Top regions by affinity

X-COM fans by region: top regions in United States
#	Region	Reach	×
01	Alabama	~20K	1.48×
02	Utah	~10K	1.38×
03	Georgia	~40K	1.35×
04	Arizona	~30K	1.29×
05	Oklahoma	~10K	1.27×
06	Arkansas	~10K	1.27×
07	Tennessee	~30K	1.25×
08	Mississippi	~10K	1.23×
09	Texas	~100K	1.22×
10	Louisiana	~20K	1.22×
11	Nevada	~10K	1.21×
12	Florida	~90K	1.19×
13	North Carolina	~40K	1.17×
14	Kentucky	~20K	1.17×
15	Virginia	~30K	1.15×
16	Indiana	~20K	1.12×
17	Kansas	~9K	1.10×
18	Washington	~20K	1.07×
19	California	~100K	1.06×
20	South Carolina	~20K	1.06×
21	Michigan	~30K	1.04×
22	New Mexico	~6K	1.04×
23	Wyoming	~2K	1.04×
24	Missouri	~20K	1.01×
25	Maryland	~20K	1.00×
26	Ohio	~30K	0.99×
27	Washington, District of Columbia	~3K	0.96×
28	New York	~60K	0.95×
29	Illinois	~30K	0.95×
30	Colorado	~20K	0.93×
31	New Jersey	~20K	0.90×
32	Oregon	~10K	0.90×
33	Pennsylvania	~30K	0.89×
34	Iowa	~8K	0.88×
35	Minnesota	~10K	0.85×
36	Rhode Island	~3K	0.85×
37	Idaho	~4K	0.84×
38	Nebraska	~4K	0.84×
39	North Dakota	~2K	0.84×
40	South Dakota	~2K	0.83×
41	West Virginia	~4K	0.82×
42	Wisconsin	~10K	0.81×
43	Alaska	~2K	0.81×
44	Massachusetts	~20K	0.77×
45	Connecticut	~8K	0.77×
46	Delaware	~2K	0.77×
47	Montana	~2K	0.74×
48	Hawaii	~3K	0.73×
49	New Hampshire	~3K	0.69×
50	Maine	~3K	0.68×

Affinity by region — X-COM, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the X-COM audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for X-COM audience
#	Interest	Category	×
01	Brawl Stars	Games	130.84×
02	Battlefield 4	Games	122.11×
03	Hearthstone	Games	121.41×
04	Clash Royale	Games	98.22×
05	Alice: Madness Returns	Games	77.15×
06	Desperados	Food & Beverages	48.08×
07	Electronic Arts	Games	42.40×
08	Husqvarna	Home & Garden	35.47×
09	Warframe	Games	33.11×
10	The Legend of Korra	Movies & TV	32.68×
11	Studio Movie Grill	Food & Beverages	26.39×
12	Mario Kart	Games	26.10×
13	City-building game	Games	25.84×
14	Need for Speed	Games	22.61×
15	SimCity	Games	22.24×
16	Final Fantasy	Games	14.20×
17	Strategy games	Games	11.22×
18	Magic: The Gathering	Games	10.42×
19	Gaming computer	Technology & Electronics	8.49×
20	World of Warcraft	Games	7.92×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the X-COM audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by X-COM audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	2.89×
Early Adopter Mentality	POWER	2.22×
Individualism	JOY	1.99×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by X-COM audience · Rather not
Trait	Cluster	Score
DIY Mentality	THRILL	0.43×
Design Affinity	PREMIUM	0.45×
Creativity	OPEN	0.52×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does X-COM have in United States?

X-COM has an estimated audience of 1,113,102 people in United States, concentrated in California and Texas.

What is the gender split and age of X-COM fans?

14.5% of X-COM fans are female, 85.5% are male, with an average age of 33.9 years.

Which brands do X-COM fans like most?

X-COM fans show strongest brand affinity for Clash Royale (98.22×), Battlefield 4 (122.11×), and Brawl Stars (130.84×) over the country average.

Where do X-COM fans live in United States?

X-COM fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

What other brands do X-COM fans also like?

Beyond X-COM itself, the audience over-indexes on Battlefield 4 (122.11×), Brawl Stars (130.84×), Hearthstone (121.41×), and Electronic Arts (42.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

See X-COM audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for X-COM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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