Mario Kart Audience in United States

Mario Kart logo

Mario Kart has an estimated audience of 3,009,254 people in United States. 35.1% are female, 64.9% are male, average age 31.6. Top regions: California, Texas, Florida. Top brand affinities: The Legend of Zelda, Super Mario Bros., Chrono Trigger, Dishonored, Animal Crossing.

The average Mario Kart fan in United States is 31.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Legend of Zelda, Super Mario Bros., Chrono Trigger, with strongest over-indexing on The Legend of Zelda (29.02× the country average). Demographically, the Mario Kart audience skews more male with an average age of 31.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Racing

Demographics of Mario Kart fans

Demographic split for Mario Kart audience in United States
MetricValue
Female35.1%
Male64.9%
Average age31.6
Estimated audience size3,009,254

Audience persona

The typical Mario Kart fan in United States is more male, around 31.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for The Legend of Zelda.

Top regions in United States

Top regions ranked by reach for Mario Kart in United States
RegionReachAffinity
California439,1891.33×
Texas321,8791.24×
Florida219,7391.08×
New York179,0921.07×
Illinois110,3111.1×
Pennsylvania102,5671.01×
Georgia100,8321.09×
Ohio94,0411.01×
North Carolina92,1511.02×
Michigan81,7361.04×
New Jersey78,9521.03×
Virginia77,6671.06×
Washington71,5871.19×
Arizona69,4641.13×
Massachusetts60,1811.02×
Tennessee59,7230.99×
Indiana57,7741.05×
Maryland53,1981.03×
Missouri50,1411.03×
Colorado47,8841.01×
Wisconsin44,6240.99×
South Carolina44,4720.98×
Minnesota42,7820.99×
Alabama39,0610.93×
Oregon37,4211.08×
Louisiana36,9890.95×
Oklahoma36,9031.1×
Kentucky36,6170.97×
Utah35,1211.3×
Nevada31,7481.09×
Connecticut29,6440.98×
Iowa24,8221×
Kansas23,7701×
Arkansas23,6550.95×
Mississippi22,3450.9×
Nebraska15,7181.04×
Idaho15,4581.02×
New Mexico15,2111.01×
West Virginia12,8430.92×
Hawaii12,1990.94×
New Hampshire11,2160.95×
Maine8,9120.83×
Rhode Island8,6680.9×
Montana7,3650.88×
Washington, District of Columbia7,3620.81×
Delaware6,9060.83×
South Dakota6,2370.9×
North Dakota5,7910.94×
Alaska5,2320.81×
Vermont3,8960.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mario Kart audience
BrandAffinityCategory
The Legend of Zelda29.02×Games
Super Mario Bros.33.8×Games
Chrono Trigger78.09×Games
Dishonored84.55×Games
Animal Crossing28.4×Games
Guild Wars87.96×Games
Kart racing game77.45×Games
Shadow of the Colossus93.94×Games
Battlefield 455.76×Games
Final Fantasy18.82×Games
The Legend of Zelda: Twilight Princess35.65×Games
Mario Kart Wii84.3×Games
Left 4 Dead74.07×Games
Mario Party52.5×Games
Uncharted 4: A Thief's End50.92×Games
Fallout 289.99×Games
Animal Crossing: Wild World59.92×Games
Kingdom Hearts (video game)36.25×Games
Final Fantasy VI93.94×Games
Mario Kart 8 Deluxe43.54×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mario Kart audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.99
Early Adopter MentalityPOWER1.94
PatriotismCONSERVATISM1.34
Family OrientationCONSERVATISM1.32
Sports ActivityPOWER1.29
SustainabilityBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Mario Kart
CountryShare
United States26.9%
Japan9.2%
France6.3%

See Mario Kart audiences in other countries

More Racing audiences in United States

Frequently asked questions

How many fans does Mario Kart have in United States?

Mario Kart has an estimated audience of 3,009,254 people in United States, concentrated in California and Texas.

What is the gender split and age of Mario Kart fans?

35.1% of Mario Kart fans are female, 64.9% are male, with an average age of 31.6 years.

Which brands do Mario Kart fans like most?

Mario Kart fans show strongest brand affinity for The Legend of Zelda (29.02×), Super Mario Bros. (33.8×), and Chrono Trigger (78.09×) over the country average.

Where do Mario Kart fans live in United States?

Mario Kart fans in United States are most concentrated in California (reach 439,189), Texas (reach 321,879), and Florida (reach 219,739). These three regions account for the largest share of the active audience.

What other brands do Mario Kart fans also like?

Beyond Mario Kart itself, the audience over-indexes on Super Mario Bros. (33.8×), Chrono Trigger (78.09×), Dishonored (84.55×), and Animal Crossing (28.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mario Kart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.