Rascasse Audience Intelligence

Mario Kart Audience in United States

A data profile of the people who buy, follow and care about Mario Kart in United States — modelled from more than twelve digital signal sources. Mario Kart has an estimated audience of 2,995,559 people in United States.

#1among Racing in United States#85among Video / Board Game in United States#208in Games

The average Mario Kart fan in United States is 31.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Legend of Zelda, Super Mario Bros., Chrono Trigger, with strongest over-indexing on The Legend of Zelda (29.02× the country average).

Demographically, the Mario Kart audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mario Kart fan in United States is more male, around 31.6 years old, with strong Social Media Usage tendencies and a notable affinity for The Legend of Zelda.

Category: Games · Type: Video / Board Game · Subtype: Racing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mario Kart profile in United States.

Audience size
3M
in United States
Gender
35.1%♀
64.9% male
Age
31.6
average years
Country rank
#10320
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mario Kart fans

35.1% are female, 64.9% are male, average age 31.6.

Fig. 02

Gender split

35.1%
Female
64.9%
Male
Demographic split for Mario Kart audience in United States
MetricValue
Female35.1%
Male64.9%
Average age31.6
Estimated audience size2,995,559
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Mario Kart audience in United States
Age bracketShare%
16-1938%
20-2925%
30-3919%
40-4911%
50+8%
Fig. 04

Worldwide distribution

26.9%

of the worldwide Mario Kart audience comes from United States.

Worldwide audience distribution share by country for Mario Kart
CountryShare
United States26.9%
Japan9.2%
France6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mario Kart audience in United States is strongest.

Fig. 05

Top regions by affinity

Mario Kart fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K1.31×
02California~400K1.25×
03Texas~300K1.19×
04Oklahoma~40K1.10×
05Washington~70K1.09×
06Georgia~100K1.08×
07Illinois~100K1.07×
08Arizona~70K1.07×
09Nebraska~20K1.06×
10North Dakota~7K1.06×
11Florida~200K1.05×
12Virginia~80K1.04×
13Indiana~60K1.04×
14Kentucky~40K1.04×
15Idaho~20K1.04×
16New Jersey~80K1.03×
17Oregon~40K1.03×
18New Mexico~20K1.03×
19Michigan~80K1.02×
20Nevada~30K1.02×
21Ohio~90K1.01×
22North Carolina~90K1.01×
23Missouri~50K1.01×
24Pennsylvania~100K1.00×
25Iowa~20K1.00×
26Kansas~20K1.00×
27New York~200K0.99×
28South Dakota~7K0.99×
29Massachusetts~60K0.98×
30Maryland~50K0.98×
31Louisiana~40K0.98×
32Connecticut~30K0.98×
33Arkansas~20K0.98×
34Wisconsin~40K0.97×
35Hawaii~10K0.97×
36Montana~8K0.97×
37Tennessee~60K0.96×
38Colorado~50K0.96×
39South Carolina~40K0.96×
40New Hampshire~10K0.96×
41Alabama~40K0.95×
42West Virginia~10K0.95×
43Minnesota~40K0.94×
44Mississippi~20K0.94×
45Rhode Island~9K0.94×
46Delaware~8K0.92×
47Alaska~6K0.89×
48Maine~9K0.86×
49Vermont~4K0.84×
50Washington, District of Columbia~7K0.82×
Fig. 06

Affinity by region

Affinity by region — Mario Kart, United States
0.82×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mario Kart audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mario Kart audience
#·InterestCategoryAffinity×
01Shadow of the ColossusGames93.94×
02Final Fantasy VIGames93.94×
03Fallout 2Games89.99×
04Guild WarsGames87.96×
05Dark Souls IIGames85.45×
06DishonoredGames84.55×
07Mario Kart WiiGames84.30×
08Chrono TriggerGames78.09×
09Kart racing gameGames77.45×
10Left 4 DeadGames74.07×
11Animal Crossing: Wild WorldGames59.92×
12Battlefield 4Games55.76×
13Mario PartyGames52.50×
14Uncharted 4: A Thief's EndGames50.92×
15Mario Kart 8 DeluxeGames43.54×
16The Legend of Zelda: Twilight PrincessGames35.65×
17Super Mario Bros.Games33.80×
18The Legend of ZeldaGames29.02×
19Animal CrossingGames28.40×
20Final FantasyGames18.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mario Kart audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mario Kart audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.26×
Early Adopter MentalityPOWER1.11×
PatriotismCONSERVATISM1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mario Kart audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.49×
Quality AwarenessPREMIUM0.53×
SpiritualityBALANCE0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mario Kart have in United States?

Mario Kart has an estimated audience of 2,995,559 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mario Kart fans?

35.1% of Mario Kart fans are female, 64.9% are male, with an average age of 31.6 years.

03

Which brands do Mario Kart fans like most?

Mario Kart fans show strongest brand affinity for The Legend of Zelda (29.02×), Super Mario Bros. (33.8×), and Chrono Trigger (78.09×) over the country average.

04

Where do Mario Kart fans live in United States?

Mario Kart fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mario Kart fans also like?

Beyond Mario Kart itself, the audience over-indexes on Super Mario Bros. (33.8×), Chrono Trigger (78.09×), Dishonored (84.55×), and Animal Crossing (28.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Racing audiences in United States

See Mario Kart audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mario Kart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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