Rascasse Audience Intelligence

Sim racing Audience in United States

A data profile of the people who buy, follow and care about Sim racing in United States — modelled from more than twelve digital signal sources. Sim racing has an estimated audience of 899,352 people in United States.

#3among Racing in United States#294among Video / Board Game in United States#528in Games

The average Sim racing fan in United States is 37.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Max Verstappen, Charles Leclerc, Assetto Corsa, with strongest over-indexing on Max Verstappen (81.47× the country average).

Demographically, the Sim racing audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sim racing fan in United States is more male, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Max Verstappen.

Category: Games · Type: Video / Board Game · Subtype: Racing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sim racing profile in United States.

Audience size
899K
in United States
Gender
11.1%♀
88.9% male
Age
37.0
average years
Country rank
#25417
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sim racing fans

11.1% are female, 88.9% are male, average age 37.0.

Fig. 02

Gender split

11.1%
Female
88.9%
Male
Demographic split for Sim racing audience in United States
MetricValue
Female11.1%
Male88.9%
Average age37.0
Estimated audience size899,352
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Sim racing audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3918%
40-4916%
50+18%
Fig. 04

Worldwide distribution

21.2%

of the worldwide Sim racing audience comes from United States.

Worldwide audience distribution share by country for Sim racing
CountryShare
United States21.2%
United Kingdom11.4%
Italy9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sim racing audience in United States is strongest.

Fig. 05

Top regions by affinity

Sim racing fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~70K2.21×
02California~200K1.62×
03Utah~10K1.50×
04Georgia~40K1.37×
05New Jersey~30K1.37×
06Washington~20K1.34×
07Oregon~10K1.31×
08Texas~100K1.30×
09Idaho~6K1.26×
10Arizona~20K1.22×
11Indiana~20K1.22×
12North Carolina~30K1.14×
13Florida~70K1.11×
14Kansas~7K1.05×
15Virginia~20K1.04×
16Tennessee~20K1.04×
17Colorado~10K1.04×
18Wisconsin~10K1.04×
19Nevada~9K1.04×
20Missouri~10K1.03×
21Ohio~30K1.00×
22South Carolina~10K0.98×
23North Dakota~2K0.97×
24Vermont~2K0.97×
25Montana~2K0.95×
26South Dakota~2K0.95×
27Alaska~2K0.95×
28New York~50K0.94×
29Kentucky~10K0.94×
30Arkansas~7K0.94×
31Hawaii~4K0.94×
32New Hampshire~3K0.94×
33Delaware~2K0.94×
34Iowa~7K0.93×
35Maine~3K0.93×
36Michigan~20K0.92×
37Maryland~10K0.92×
38West Virginia~4K0.92×
39Pennsylvania~30K0.91×
40Nebraska~4K0.91×
41Rhode Island~3K0.91×
42Connecticut~8K0.90×
43Oklahoma~9K0.89×
44Washington, District of Columbia~2K0.89×
45Minnesota~10K0.88×
46New Mexico~4K0.88×
47Massachusetts~20K0.87×
48Mississippi~6K0.86×
49Alabama~10K0.83×
50Louisiana~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Sim racing, United States
0.83×1.00×2.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sim racing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sim racing audience
#·InterestCategoryAffinity×
01RFactorGames222.98×
02RFactor 2Games203.14×
03Assetto CorsaGames199.13×
04Project CARSGames133.59×
05Nico HülkenbergSports126.48×
06Carlos SainzSports105.99×
07Renault in Formula OneSports100.68×
08Racer (simulator)Games94.23×
09Charles LeclercSports86.79×
10Daniel RicciardoSports84.91×
11Max VerstappenSports81.47×
12Sergio PerezSports71.17×
13Formula One carCars & Mobility70.33×
14Fernando AlonsoSports67.73×
15George RussellSports66.03×
16Forza HorizonGames60.13×
17Michael SchumacherSports57.09×
18Lando NorrisSports46.00×
19National Auto Sport AssociationSports38.43×
20Kyle BuschSports16.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sim racing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sim racing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.69×
Community OrientationOPEN1.78×
Luxury OrientationPREMIUM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sim racing audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.63×
CreativityOPEN0.64×
SpiritualityBALANCE0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sim racing have in United States?

Sim racing has an estimated audience of 899,352 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sim racing fans?

11.1% of Sim racing fans are female, 88.9% are male, with an average age of 37.0 years.

03

Which brands do Sim racing fans like most?

Sim racing fans show strongest brand affinity for Max Verstappen (81.47×), Charles Leclerc (86.79×), and Assetto Corsa (199.13×) over the country average.

04

Where do Sim racing fans live in United States?

Sim racing fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Sim racing fans also like?

Beyond Sim racing itself, the audience over-indexes on Charles Leclerc (86.79×), Assetto Corsa (199.13×), Carlos Sainz (105.99×), and Project CARS (133.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Racing audiences in United States

See Sim racing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sim racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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