Sim racing Audience in United States

Sim racing logo

Sim racing has an estimated audience of 899,209 people in United States. 11.1% are female, 88.9% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: Max Verstappen, Charles Leclerc, Assetto Corsa, Carlos Sainz, Nico Hülkenberg.

The average Sim racing fan in United States is 37.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Max Verstappen, Charles Leclerc, Assetto Corsa, with strongest over-indexing on Max Verstappen (81.47× the country average). Demographically, the Sim racing audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Racing

Demographics of Sim racing fans

Demographic split for Sim racing audience in United States
MetricValue
Female11.1%
Male88.9%
Average age37.0
Estimated audience size899,209

Audience persona

The typical Sim racing fan in United States is more male, around 37.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Max Verstappen.

Top regions in United States

Top regions ranked by reach for Sim racing in United States
RegionReachAffinity
California188,9831.91×
Texas109,8141.42×
Florida66,6371.09×
Illinois65,1832.18×
New York48,9680.97×
New Jersey36,9721.62×
Georgia35,8041.29×
North Carolina32,8311.21×
Pennsylvania27,7310.92×
Ohio26,1940.95×
Virginia24,7961.13×
Washington23,8041.32×
Michigan23,2500.99×
Indiana22,0281.34×
Arizona20,8061.13×
Tennessee18,3491.02×
Massachusetts15,6870.89×
Missouri15,3971.06×
Utah15,0831.87×
Wisconsin14,2861.06×
Colorado14,1121×
Maryland13,5160.87×
South Carolina13,3680.99×
Oregon12,1171.18×
Minnesota10,9330.85×
Kentucky10,5220.93×
Nevada9,0121.04×
Alabama8,8680.71×
Oklahoma8,3640.84×
Connecticut7,9610.88×
Arkansas7,1390.96×
Kansas7,0851×
Louisiana7,0710.61×
Iowa6,7260.91×
Idaho6,3181.4×
Mississippi4,2690.58×
Nebraska3,2900.73×
West Virginia3,1100.74×
Hawaii3,1090.8×
New Hampshire3,0180.85×
New Mexico2,8290.63×
Maine2,4730.77×
Washington, District of Columbia2,2040.82×
Delaware2,0680.83×
Rhode Island1,8690.65×
Montana1,7430.7×
South Dakota1,4830.71×
North Dakota1,4440.78×
Alaska1,1720.61×
Vermont1,1360.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sim racing audience
BrandAffinityCategory
Max Verstappen81.47×Sports
Charles Leclerc86.79×Sports
Assetto Corsa199.13×Games
Carlos Sainz105.99×Sports
Nico Hülkenberg126.48×Sports
Project CARS133.59×Games
Lando Norris46×Sports
George Russell66.03×Sports
Racer (simulator)94.23×Games
Formula One car70.33×Cars & Mobility
Forza Horizon60.13×Games
Renault in Formula One100.68×Sports
Daniel Ricciardo84.91×Sports
Fernando Alonso67.73×Sports
Michael Schumacher57.09×Sports
RFactor222.98×Games
RFactor 2203.14×Games
Pierre Gasly102.74×Sports
Gran Turismo Sport168.85×Games
24 Hours of Le Mans43.22×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sim racing audience
TraitClusterScore
Early Adopter MentalityPOWER1.91
Risk AppetiteTHRILL1.76
Luxury OrientationPREMIUM1.74
Need for SecurityCONSERVATISM1.59
Family OrientationCONSERVATISM1.44
IndividualismJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Sim racing
CountryShare
United States21.3%
United Kingdom11.4%
Italy9.7%

See Sim racing audiences in other countries

More Racing audiences in United States

Frequently asked questions

How many fans does Sim racing have in United States?

Sim racing has an estimated audience of 899,209 people in United States, concentrated in California and Texas.

What is the gender split and age of Sim racing fans?

11.1% of Sim racing fans are female, 88.9% are male, with an average age of 37.0 years.

Which brands do Sim racing fans like most?

Sim racing fans show strongest brand affinity for Max Verstappen (81.47×), Charles Leclerc (86.79×), and Assetto Corsa (199.13×) over the country average.

Where do Sim racing fans live in United States?

Sim racing fans in United States are most concentrated in California (reach 188,983), Texas (reach 109,814), and Florida (reach 66,637). These three regions account for the largest share of the active audience.

What other brands do Sim racing fans also like?

Beyond Sim racing itself, the audience over-indexes on Charles Leclerc (86.79×), Assetto Corsa (199.13×), Carlos Sainz (105.99×), and Nico Hülkenberg (126.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sim racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.