Sim racing Audience in Germany
Sim racing has an estimated audience of 289,479 people in Germany. 9.2% are female, 90.8% are male, average age 32.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Charles Leclerc, Lando Norris, Michael Schumacher, Assetto Corsa, IRacing.com.
The average Sim racing fan in Germany is 32.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Charles Leclerc, Lando Norris, Michael Schumacher, with strongest over-indexing on Charles Leclerc (38.26× the country average). Demographically, the Sim racing audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Risk Appetite, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Racing
Demographics of Sim racing fans
| Metric | Value |
|---|---|
| Female | 9.2% |
| Male | 90.8% |
| Average age | 32.3 |
| Estimated audience size | 289,479 |
Audience persona
The typical Sim racing fan in Germany is more male, around 32.3 years old, with strong Risk Appetite tendencies and a notable affinity for Charles Leclerc.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 85,689 | 1.34× |
| Bayern | 52,749 | 1.12× |
| Baden-Württemberg | 49,353 | 1.23× |
| Niedersachsen | 31,895 | 1.12× |
| Hessen | 25,599 | 1.15× |
| Rheinland-Pfalz | 20,772 | 1.41× |
| Sachsen | 14,634 | 1.02× |
| Berlin | 12,190 | 0.93× |
| Schleswig-Holstein | 9,595 | 0.91× |
| Brandenburg | 7,106 | 0.78× |
| Hamburg | 6,911 | 1.04× |
| Thüringen | 6,321 | 0.85× |
| Sachsen-Anhalt | 6,049 | 0.8× |
| Mecklenburg-Vorpommern | 3,398 | 0.61× |
| Saarland | 3,378 | 0.94× |
| Bremen | 1,927 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Charles Leclerc | 38.26× | Sports |
| Lando Norris | 25.86× | Sports |
| Michael Schumacher | 14.54× | Sports |
| Assetto Corsa | 65.35× | Games |
| IRacing.com | 69.5× | Sports |
| Nico Hülkenberg | 22.56× | Sports |
| MotoGP | 9.98× | Sports |
| Max Verstappen | 13.4× | Sports |
| McLaren F1 | 36.18× | Sports |
| SRAM Corporation | 12.24× | Cars & Mobility |
| McLaren P1 | 38.39× | Cars & Mobility |
| George Russell | 16.67× | Sports |
| Superbike World Championship | 16.82× | Sports |
| Franco Colapinto | 18.12× | Sports |
| RFactor 2 | 77.7× | Games |
| Paul Walker | 12.83× | Movies & TV |
| Isack Hadjar | 25.64× | Sports |
| Racer (simulator) | 40.64× | Games |
| Nico Rosberg | 26.45× | Sports |
| Mick Schumacher | 8.55× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.52 |
| Sustainability | BALANCE | 1.46 |
| Sports Activity | POWER | 1.33 |
| DIY Mentality | THRILL | 1.29 |
| Luxury Orientation | PREMIUM | 1.22 |
| Early Adopter Mentality | POWER | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| United Kingdom | 11.4% |
| Italy | 9.7% |
See Sim racing audiences in other countries
More Racing audiences in Germany
- Mario Kart (649,257)
- Need for Speed (520,790)
- Need for Speed: Most Wanted (2012 video game) (275,799)
- Project CARS (183,309)
- Gran Turismo (video game) (166,368)
Frequently asked questions
How many fans does Sim racing have in Germany?
Sim racing has an estimated audience of 289,479 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sim racing fans?
9.2% of Sim racing fans are female, 90.8% are male, with an average age of 32.3 years.
Which brands do Sim racing fans like most?
Sim racing fans show strongest brand affinity for Charles Leclerc (38.26×), Lando Norris (25.86×), and Michael Schumacher (14.54×) over the country average.
Where do Sim racing fans live in Germany?
Sim racing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 85,689), Bayern (reach 52,749), and Baden-Württemberg (reach 49,353). These three regions account for the largest share of the active audience.
What other brands do Sim racing fans also like?
Beyond Sim racing itself, the audience over-indexes on Lando Norris (25.86×), Michael Schumacher (14.54×), Assetto Corsa (65.35×), and IRacing.com (69.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sim racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.