Rascasse Audience Intelligence

Sim racing Audience in Germany

A data profile of the people who buy, follow and care about Sim racing in Germany — modelled from more than twelve digital signal sources. Sim racing has an estimated audience of 293,832 people in Germany.

#3among Racing in Germany#196among Video / Board Game in Germany#401in Games

The average Sim racing fan in Germany is 32.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Charles Leclerc, Lando Norris, Michael Schumacher, with strongest over-indexing on Charles Leclerc (38.26× the country average).

Demographically, the Sim racing audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sim racing fan in Germany is more male, around 32.3 years old, with strong Patriotism tendencies and a notable affinity for Charles Leclerc.

Category: Games · Type: Video / Board Game · Subtype: Racing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sim racing profile in Germany.

Audience size
294K
in Germany
Gender
9.2%♀
90.8% male
Age
32.3
average years
Country rank
#17601
Video / Board Game in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sim racing fans

9.2% are female, 90.8% are male, average age 32.3.

Fig. 02

Gender split

9.2%
Female
90.8%
Male
Demographic split for Sim racing audience in Germany
MetricValue
Female9.2%
Male90.8%
Average age32.3
Estimated audience size293,832
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the Sim racing audience in Germany
Age bracketShare%
16-1936%
20-2923%
30-3920%
40-4914%
50+7%
Fig. 04

Worldwide distribution

6.9%

of the worldwide Sim racing audience comes from Germany.

Worldwide audience distribution share by country for Sim racing
CountryShare
United States21.2%
United Kingdom11.4%
Italy9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sim racing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sim racing fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~20K1.36×
02Nordrhein-Westfalen~80K1.31×
03Baden-Württemberg~50K1.20×
04Hessen~30K1.12×
05Bayern~50K1.09×
06Niedersachsen~30K1.07×
07Saarland~4K1.04×
08Hamburg~7K1.03×
09Sachsen~10K1.01×
10Schleswig-Holstein~10K0.96×
11Thüringen~7K0.91×
12Bremen~2K0.87×
13Brandenburg~8K0.86×
14Sachsen-Anhalt~7K0.86×
15Berlin~10K0.85×
16Mecklenburg-Vorpommern~4K0.76×
Fig. 06

Affinity by region

Affinity by region — Sim racing, Germany
0.76×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sim racing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sim racing audience
#·InterestCategoryAffinity×
01RFactor 2Games77.70×
02IRacing.comSports69.50×
03Assetto CorsaGames65.35×
04Racer (simulator)Games40.64×
05McLaren P1Cars & Mobility38.39×
06Charles LeclercSports38.26×
07McLaren F1Sports36.18×
08Nico RosbergSports26.45×
09Lando NorrisSports25.86×
10Isack HadjarSports25.64×
11Nico HülkenbergSports22.56×
12Franco ColapintoSports18.12×
13Superbike World ChampionshipSports16.82×
14George RussellSports16.67×
15Formula One carCars & Mobility15.52×
16Michael SchumacherSports14.54×
17Max VerstappenSports13.40×
18Paul WalkerMovies & TV12.83×
19SRAM CorporationCars & Mobility12.24×
20MotoGPSports9.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sim racing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sim racing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.46×
Risk AppetiteTHRILL1.33×
Social Media UsageJOY1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sim racing audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.68×
CreativityOPEN0.68×
IndividualismJOY0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sim racing have in Germany?

Sim racing has an estimated audience of 293,832 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sim racing fans?

9.2% of Sim racing fans are female, 90.8% are male, with an average age of 32.3 years.

03

Which brands do Sim racing fans like most?

Sim racing fans show strongest brand affinity for Charles Leclerc (38.26×), Lando Norris (25.86×), and Michael Schumacher (14.54×) over the country average.

04

Where do Sim racing fans live in Germany?

Sim racing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Sim racing fans also like?

Beyond Sim racing itself, the audience over-indexes on Lando Norris (25.86×), Michael Schumacher (14.54×), Assetto Corsa (65.35×), and IRacing.com (69.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Racing audiences in Germany

See Sim racing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sim racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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