Rascasse Audience Intelligence

McLaren F1 Audience in Germany

A data profile of the people who buy, follow and care about McLaren F1 in Germany — modelled from more than twelve digital signal sources. McLaren F1 has an estimated audience of 276,645 people in Germany.

#48among Motorsport in Germany#305among Team in Germany#1481in Sports

The average McLaren F1 fan in Germany is 36.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Lando Norris, Charles Leclerc, Maclaren, with strongest over-indexing on Lando Norris (28.51× the country average).

Demographically, the McLaren F1 audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical McLaren F1 fan in Germany is more male, around 36.4 years old, with strong Need for Security tendencies and a notable affinity for Lando Norris.

Category: Sports · Type: Team · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the McLaren F1 profile in Germany.

Audience size
277K
in Germany
Gender
19.4%♀
80.6% male
Age
36.4
average years
Country rank
#18404
Team in Germany
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of McLaren F1 fans

19.4% are female, 80.6% are male, average age 36.4.

Fig. 02

Gender split

19.4%
Female
80.6%
Male
Demographic split for McLaren F1 audience in Germany
MetricValue
Female19.4%
Male80.6%
Average age36.4
Estimated audience size276,645
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the McLaren F1 audience in Germany
Age bracketShare%
16-1931%
20-2919%
30-3915%
40-4915%
50+20%
Fig. 04

Worldwide distribution

5.1%

of the worldwide McLaren F1 audience comes from Germany.

Worldwide audience distribution share by country for McLaren F1
CountryShare
United States15.1%
United Kingdom9.5%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the McLaren F1 audience in Germany is strongest.

Fig. 05

Top regions by affinity

McLaren F1 fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~60K1.36×
02Baden-Württemberg~50K1.27×
03Hessen~30K1.18×
04Nordrhein-Westfalen~70K1.14×
05Rheinland-Pfalz~20K1.12×
06Hamburg~7K1.05×
07Niedersachsen~30K1.03×
08Saarland~4K1.00×
09Sachsen~10K0.97×
10Schleswig-Holstein~10K0.93×
11Thüringen~7K0.93×
12Berlin~10K0.89×
13Brandenburg~8K0.87×
14Bremen~2K0.83×
15Sachsen-Anhalt~6K0.78×
16Mecklenburg-Vorpommern~4K0.76×
Fig. 06

Affinity by region

Affinity by region — McLaren F1, Germany
0.76×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the McLaren F1 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for McLaren F1 audience
#·InterestCategoryAffinity×
01Pierre GaslySports42.24×
02Mika HäkkinenSports37.58×
03Jenson ButtonSports37.36×
04Felipe MassaSports37.01×
05MaclarenKids & Family33.03×
06Lando NorrisSports28.51×
07James HuntSports27.02×
08Charles LeclercSports24.72×
09George RussellSports23.46×
10Ayrton SennaSports20.00×
11Nico RosbergSports19.77×
12Nico HülkenbergSports19.52×
13Performance carCars & Mobility18.49×
14Toto WolffSports13.20×
15Sports car racingCars & Mobility13.00×
16Lewis HamiltonSports9.15×
17Michael SchumacherSports8.45×
18Heath LedgerMovies & TV8.25×
19Max VerstappenSports7.64×
20Formula OneSports3.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the McLaren F1 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by McLaren F1 audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.78×
Career OrientationPOWER1.53×
Quality AwarenessPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by McLaren F1 audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.89×
ExtroversionTHRILL0.90×
MindfulnessBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does McLaren F1 have in Germany?

McLaren F1 has an estimated audience of 276,645 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of McLaren F1 fans?

19.4% of McLaren F1 fans are female, 80.6% are male, with an average age of 36.4 years.

03

Which brands do McLaren F1 fans like most?

McLaren F1 fans show strongest brand affinity for Lando Norris (28.51×), Charles Leclerc (24.72×), and Maclaren (33.03×) over the country average.

04

Where do McLaren F1 fans live in Germany?

McLaren F1 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do McLaren F1 fans also like?

Beyond McLaren F1 itself, the audience over-indexes on Charles Leclerc (24.72×), Maclaren (33.03×), Nico Hülkenberg (19.52×), and George Russell (23.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in Germany

See McLaren F1 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for McLaren F1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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