McLaren F1 Audience in Germany
McLaren F1 has an estimated audience of 290,083 people in Germany. 19.4% are female, 80.6% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lando Norris, Charles Leclerc, Maclaren, George Russell, Nico Hülkenberg.
The average McLaren F1 fan in Germany is 36.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lando Norris, Charles Leclerc, Maclaren, with strongest over-indexing on Lando Norris (28.51× the country average). Demographically, the McLaren F1 audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Motorsport
Demographics of McLaren F1 fans
| Metric | Value |
|---|---|
| Female | 19.4% |
| Male | 80.6% |
| Average age | 36.4 |
| Estimated audience size | 290,083 |
Audience persona
The typical McLaren F1 fan in Germany is more male, around 36.4 years old, with strong Family Orientation tendencies and a notable affinity for Lando Norris.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 74,697 | 1.18× |
| Bayern | 64,988 | 1.39× |
| Baden-Württemberg | 51,776 | 1.31× |
| Niedersachsen | 28,696 | 1.02× |
| Hessen | 26,809 | 1.21× |
| Rheinland-Pfalz | 16,129 | 1.11× |
| Sachsen | 13,389 | 0.94× |
| Berlin | 11,965 | 0.92× |
| Schleswig-Holstein | 9,732 | 0.93× |
| Brandenburg | 7,754 | 0.86× |
| Hamburg | 7,001 | 1.07× |
| Thüringen | 6,554 | 0.89× |
| Sachsen-Anhalt | 5,519 | 0.73× |
| Mecklenburg-Vorpommern | 3,901 | 0.7× |
| Saarland | 3,464 | 0.97× |
| Bremen | 1,873 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lando Norris | 28.51× | Sports |
| Charles Leclerc | 24.72× | Sports |
| Maclaren | 33.03× | Kids & Family |
| George Russell | 23.46× | Sports |
| Nico Hülkenberg | 19.52× | Sports |
| Michael Schumacher | 8.45× | Sports |
| Jenson Button | 37.36× | Sports |
| Pierre Gasly | 42.24× | Sports |
| James Hunt | 27.02× | Sports |
| Sports car racing | 13× | Cars & Mobility |
| Lewis Hamilton | 9.15× | Sports |
| Max Verstappen | 7.64× | Sports |
| Ayrton Senna | 20× | Sports |
| Toto Wolff | 13.2× | Sports |
| Performance car | 18.49× | Cars & Mobility |
| Felipe Massa | 37.01× | Sports |
| Nico Rosberg | 19.77× | Sports |
| Heath Ledger | 8.25× | Movies & TV |
| Franco Colapinto | 11.74× | Sports |
| Battle.net | 13.89× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.72 |
| Early Adopter Mentality | POWER | 1.69 |
| Risk Appetite | THRILL | 1.53 |
| Sustainability | BALANCE | 1.5 |
| Need for Security | CONSERVATISM | 1.44 |
| Patriotism | CONSERVATISM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.4% |
| United Kingdom | 9.6% |
| Brazil | 6.0% |
See McLaren F1 audiences in other countries
More Motorsport audiences in Germany
- Formula One (7,925,251)
- Michael Schumacher (5,916,756)
- MotoGP (4,676,219)
- MOTO GP (INDONESIA) (3,708,110)
- MotoGP (3,706,324)
Frequently asked questions
How many fans does McLaren F1 have in Germany?
McLaren F1 has an estimated audience of 290,083 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of McLaren F1 fans?
19.4% of McLaren F1 fans are female, 80.6% are male, with an average age of 36.4 years.
Which brands do McLaren F1 fans like most?
McLaren F1 fans show strongest brand affinity for Lando Norris (28.51×), Charles Leclerc (24.72×), and Maclaren (33.03×) over the country average.
Where do McLaren F1 fans live in Germany?
McLaren F1 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 74,697), Bayern (reach 64,988), and Baden-Württemberg (reach 51,776). These three regions account for the largest share of the active audience.
What other brands do McLaren F1 fans also like?
Beyond McLaren F1 itself, the audience over-indexes on Charles Leclerc (24.72×), Maclaren (33.03×), George Russell (23.46×), and Nico Hülkenberg (19.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for McLaren F1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.