Rascasse Audience Intelligence

Performance car Audience in Germany

A data profile of the people who buy, follow and care about Performance car in Germany — modelled from more than twelve digital signal sources. Performance car has an estimated audience of 329,248 people in Germany.

#259among Car type in Germany#5875among Topic in Germany#725in Cars & Mobility

The average Performance car fan in Germany is 38.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Muscle car, AutoScout24, Ferrari World, with strongest over-indexing on Muscle car (9.27× the country average).

Demographically, the Performance car audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Performance car fan in Germany is more male, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Muscle car.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Performance car profile in Germany.

Audience size
329K
in Germany
Gender
15.8%♀
84.2% male
Age
38.8
average years
Country rank
#16224
Topic in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Performance car fans

15.8% are female, 84.2% are male, average age 38.8.

Fig. 02

Gender split

15.8%
Female
84.2%
Male
Demographic split for Performance car audience in Germany
MetricValue
Female15.8%
Male84.2%
Average age38.8
Estimated audience size329,248
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Performance car audience in Germany
Age bracketShare%
16-1922%
20-2917%
30-3920%
40-4923%
50+18%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Performance car audience comes from Germany.

Worldwide audience distribution share by country for Performance car
CountryShare
United States42.2%
United Kingdom9.3%
Canada6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Performance car audience in Germany is strongest.

Fig. 05

Top regions by affinity

Performance car fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~6K1.39×
02Bremen~4K1.36×
03Hamburg~9K1.16×
04Thüringen~9K1.09×
05Sachsen-Anhalt~9K1.06×
06Mecklenburg-Vorpommern~6K1.01×
07Brandenburg~10K1.00×
08Schleswig-Holstein~10K0.95×
09Rheinland-Pfalz~20K0.92×
10Sachsen~10K0.91×
11Berlin~10K0.86×
12Hessen~20K0.84×
13Niedersachsen~30K0.82×
14Baden-Württemberg~30K0.78×
15Bayern~40K0.75×
16Nordrhein-Westfalen~50K0.69×
Fig. 06

Affinity by region

Affinity by region — Performance car, Germany
0.69×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Performance car audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Performance car audience
#·InterestCategoryAffinity×
01Ferrari WorldTravel & Leisure45.15×
02NorfolkTravel & Leisure28.68×
03Lotus EliseCars & Mobility24.70×
04Olivia Newton-JohnMusic & Radio17.87×
05Dodge Charger (LX)Cars & Mobility16.32×
06Porsche BoxsterCars & Mobility14.54×
07Dodge Charger (B-body)Cars & Mobility14.29×
08Lamborghini HuracánCars & Mobility14.26×
09Porsche PanameraCars & Mobility11.87×
10Nikola TeslaBusiness & Career11.45×
11Dodge ChallengerCars & Mobility10.42×
12Muscle carCars & Mobility9.27×
13VespaCars & Mobility8.30×
14Vintage carCars & Mobility6.33×
15TurbochargerCars & Mobility4.98×
16Antique carCars & Mobility4.94×
17Petrol engineCars & Mobility4.06×
18AutoScout24Cars & Mobility3.77×
19HatchbackCars & Mobility3.44×
20Škoda AutoCars & Mobility2.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Performance car audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Performance car audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.53×
Luxury OrientationPREMIUM1.40×
Risk AppetiteTHRILL1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Performance car audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.85×
Design AffinityPREMIUM0.85×
IndividualismJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Performance car have in Germany?

Performance car has an estimated audience of 329,248 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Performance car fans?

15.8% of Performance car fans are female, 84.2% are male, with an average age of 38.8 years.

03

Which brands do Performance car fans like most?

Performance car fans show strongest brand affinity for Muscle car (9.27×), AutoScout24 (3.77×), and Ferrari World (45.15×) over the country average.

04

Where do Performance car fans live in Germany?

Performance car fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Performance car fans also like?

Beyond Performance car itself, the audience over-indexes on AutoScout24 (3.77×), Ferrari World (45.15×), Vespa (8.3×), and Dodge Charger (LX) (16.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Performance car audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Performance car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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