Performance car Audience in Germany
Performance car has an estimated audience of 329,248 people in Germany. 15.8% are female, 84.2% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Muscle car, AutoScout24, Ferrari World, Dodge Charger (LX), Vespa.
The average Performance car fan in Germany is 38.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Muscle car, AutoScout24, Ferrari World, with strongest over-indexing on Muscle car (9.27× the country average). Demographically, the Performance car audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of Performance car fans
| Metric | Value |
|---|---|
| Female | 15.8% |
| Male | 84.2% |
| Average age | 38.8 |
| Estimated audience size | 329,248 |
Audience persona
The typical Performance car fan in Germany is more male, around 38.8 years old, with strong Quality Awareness tendencies and a notable affinity for Muscle car.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 28,330 | 0.39× |
| Bayern | 21,951 | 0.41× |
| Baden-Württemberg | 19,438 | 0.43× |
| Hessen | 14,966 | 0.6× |
| Niedersachsen | 14,214 | 0.44× |
| Thüringen | 11,361 | 1.35× |
| Rheinland-Pfalz | 11,280 | 0.68× |
| Hamburg | 10,915 | 1.47× |
| Sachsen | 10,581 | 0.66× |
| Sachsen-Anhalt | 10,564 | 1.24× |
| Brandenburg | 10,438 | 1.02× |
| Saarland | 10,135 | 2.51× |
| Schleswig-Holstein | 9,287 | 0.79× |
| Bremen | 7,912 | 2.81× |
| Berlin | 7,207 | 0.49× |
| Mecklenburg-Vorpommern | 7,069 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Muscle car | 9.27× | Cars & Mobility |
| AutoScout24 | 3.77× | Cars & Mobility |
| Ferrari World | 45.15× | Travel & Leisure |
| Dodge Charger (LX) | 16.32× | Cars & Mobility |
| Vespa | 8.3× | Cars & Mobility |
| Olivia Newton-John | 17.87× | Music & Radio |
| Vintage car | 6.33× | Cars & Mobility |
| Petrol engine | 4.06× | Cars & Mobility |
| Nikola Tesla | 11.45× | Business & Career |
| Antique car | 4.94× | Cars & Mobility |
| Dodge Charger (B-body) | 14.29× | Cars & Mobility |
| Norfolk | 28.68× | Travel & Leisure |
| Porsche Panamera | 11.87× | Cars & Mobility |
| Turbocharger | 4.98× | Cars & Mobility |
| Lotus Elise | 24.7× | Cars & Mobility |
| Škoda Auto | 2.86× | Cars & Mobility |
| Lamborghini Huracán | 14.26× | Cars & Mobility |
| Dodge Challenger | 10.42× | Cars & Mobility |
| Hatchback | 3.44× | Cars & Mobility |
| Isuzu Motors | 14.73× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.03 |
| Luxury Orientation | PREMIUM | 2.03 |
| Early Adopter Mentality | POWER | 1.59 |
| Sustainability | BALANCE | 1.53 |
| Risk Appetite | THRILL | 1.47 |
| DIY Mentality | THRILL | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.2% |
| United Kingdom | 9.3% |
| Canada | 6.1% |
See Performance car audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Performance car have in Germany?
Performance car has an estimated audience of 329,248 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Performance car fans?
15.8% of Performance car fans are female, 84.2% are male, with an average age of 38.8 years.
Which brands do Performance car fans like most?
Performance car fans show strongest brand affinity for Muscle car (9.27×), AutoScout24 (3.77×), and Ferrari World (45.15×) over the country average.
Where do Performance car fans live in Germany?
Performance car fans in Germany are most concentrated in Nordrhein-Westfalen (reach 28,330), Bayern (reach 21,951), and Baden-Württemberg (reach 19,438). These three regions account for the largest share of the active audience.
What other brands do Performance car fans also like?
Beyond Performance car itself, the audience over-indexes on AutoScout24 (3.77×), Ferrari World (45.15×), Dodge Charger (LX) (16.32×), and Vespa (8.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Performance car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.