Rascasse Audience Intelligence

Porsche Panamera Audience in Germany

A data profile of the people who buy, follow and care about Porsche Panamera in Germany — modelled from more than twelve digital signal sources. Porsche Panamera has an estimated audience of 604,281 people in Germany.

#136among Car Model in Germany#466in Cars & Mobility

The average Porsche Panamera fan in Germany is 34.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Porsche Cayenne, Xiaomi SU7, Porsche Macan, with strongest over-indexing on Porsche Cayenne (57.68× the country average).

Demographically, the Porsche Panamera audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Porsche Panamera fan in Germany is more male, around 34.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Porsche Cayenne.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Porsche Panamera profile in Germany.

Audience size
604K
in Germany
Gender
19.4%♀
80.6% male
Age
34.0
average years
Country rank
#10040
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Porsche Panamera fans

19.4% are female, 80.6% are male, average age 34.0.

Fig. 02

Gender split

19.4%
Female
80.6%
Male
Demographic split for Porsche Panamera audience in Germany
MetricValue
Female19.4%
Male80.6%
Average age34.0
Estimated audience size604,281
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Porsche Panamera audience in Germany
Age bracketShare%
16-1937%
20-2918%
30-3916%
40-4915%
50+13%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Porsche Panamera audience comes from Germany.

Worldwide audience distribution share by country for Porsche Panamera
CountryShare
United States15.6%
Brazil7.2%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Porsche Panamera audience in Germany is strongest.

Fig. 05

Top regions by affinity

Porsche Panamera fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~60K1.28×
02Hamburg~20K1.28×
03Nordrhein-Westfalen~200K1.25×
04Baden-Württemberg~100K1.20×
05Bayern~100K1.11×
06Niedersachsen~60K1.06×
07Rheinland-Pfalz~30K1.03×
08Berlin~30K1.00×
09Bremen~5K0.96×
10Saarland~7K0.95×
11Sachsen~30K0.91×
12Schleswig-Holstein~20K0.88×
13Brandenburg~20K0.82×
14Thüringen~10K0.82×
15Mecklenburg-Vorpommern~9K0.76×
16Sachsen-Anhalt~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Porsche Panamera, Germany
0.74×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Porsche Panamera audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Porsche Panamera audience
#·InterestCategoryAffinity×
01Porsche CayenneCars & Mobility57.68×
02Maserati in motorsportTopic51.65×
03Xiaomi SU7Cars & Mobility47.88×
04Porsche MacanCars & Mobility41.23×
05Porsche BoxsterCars & Mobility24.95×
06BMW X6Cars & Mobility13.57×
07Mercedes-Benz GLA-ClassCars & Mobility12.39×
08Lamborghini UrusCars & Mobility12.21×
09BMW X5Cars & Mobility11.84×
10APEXMusic & Radio11.63×
11Auto maintenanceCars & Mobility7.98×
12Tesla SuperchargerCars & Mobility6.04×
13Used CarsCars & Mobility5.36×
14Auto mechanicCars & Mobility4.74×
15Efficient energy useTechnology & Electronics4.25×
16Used carCars & Mobility4.00×
17Google MapsInternet & Social Media3.99×
18Solar energyHome & Garden3.86×
19AutoScout24Cars & Mobility3.83×
20EngineCars & Mobility3.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Porsche Panamera audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Porsche Panamera audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.81×
Quality AwarenessPREMIUM2.50×
Need for SecurityCONSERVATISM2.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Porsche Panamera audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
CreativityOPEN0.85×
ExtroversionTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Porsche Panamera have in Germany?

Porsche Panamera has an estimated audience of 604,281 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Porsche Panamera fans?

19.4% of Porsche Panamera fans are female, 80.6% are male, with an average age of 34.0 years.

03

Which brands do Porsche Panamera fans like most?

Porsche Panamera fans show strongest brand affinity for Porsche Cayenne (57.68×), Xiaomi SU7 (47.88×), and Porsche Macan (41.23×) over the country average.

04

Where do Porsche Panamera fans live in Germany?

Porsche Panamera fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Porsche Panamera fans also like?

Beyond Porsche Panamera itself, the audience over-indexes on Xiaomi SU7 (47.88×), Porsche Macan (41.23×), Auto maintenance (7.98×), and Google Maps (3.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Porsche Panamera audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Porsche Panamera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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