Porsche Panamera Audience in Germany
Porsche Panamera has an estimated audience of 601,806 people in Germany. 19.4% are female, 80.6% are male, average age 34.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Porsche Cayenne, Xiaomi SU7, Porsche Macan, Auto maintenance, Google Maps.
The average Porsche Panamera fan in Germany is 34.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Porsche Cayenne, Xiaomi SU7, Porsche Macan, with strongest over-indexing on Porsche Cayenne (57.68× the country average). Demographically, the Porsche Panamera audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model
Demographics of Porsche Panamera fans
| Metric | Value |
|---|---|
| Female | 19.4% |
| Male | 80.6% |
| Average age | 34.0 |
| Estimated audience size | 601,806 |
Audience persona
The typical Porsche Panamera fan in Germany is more male, around 34.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Porsche Cayenne.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 169,911 | 1.29× |
| Bayern | 109,513 | 1.13× |
| Baden-Württemberg | 101,828 | 1.24× |
| Niedersachsen | 62,136 | 1.06× |
| Hessen | 59,497 | 1.3× |
| Rheinland-Pfalz | 31,948 | 1.06× |
| Berlin | 28,317 | 1.05× |
| Sachsen | 27,060 | 0.92× |
| Schleswig-Holstein | 18,297 | 0.85× |
| Hamburg | 17,821 | 1.31× |
| Brandenburg | 14,925 | 0.8× |
| Thüringen | 11,574 | 0.75× |
| Sachsen-Anhalt | 10,762 | 0.69× |
| Mecklenburg-Vorpommern | 8,192 | 0.71× |
| Saarland | 6,568 | 0.89× |
| Bremen | 4,863 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Porsche Cayenne | 57.68× | Cars & Mobility |
| Xiaomi SU7 | 47.88× | Cars & Mobility |
| Porsche Macan | 41.23× | Cars & Mobility |
| Auto maintenance | 7.98× | Cars & Mobility |
| Google Maps | 3.99× | Internet & Social Media |
| AutoScout24 | 3.83× | Cars & Mobility |
| BMW X5 | 11.84× | Cars & Mobility |
| Porsche Boxster | 24.95× | Cars & Mobility |
| Used Cars | 5.36× | Cars & Mobility |
| Used car | 4× | Cars & Mobility |
| BMW X6 | 13.57× | Cars & Mobility |
| Auto mechanic | 4.74× | Cars & Mobility |
| Efficient energy use | 4.25× | Technology & Electronics |
| Lamborghini Urus | 12.21× | Cars & Mobility |
| Mercedes-Benz GLA-Class | 12.39× | Cars & Mobility |
| Maserati in motorsport | 51.65× | |
| Solar energy | 3.86× | Home & Garden |
| Engine | 3.83× | Cars & Mobility |
| BMW 6 Series | 17.28× | Cars & Mobility |
| Tesla Supercharger | 6.04× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.22 |
| Quality Awareness | PREMIUM | 1.86 |
| Patriotism | CONSERVATISM | 1.51 |
| Risk Appetite | THRILL | 1.3 |
| Early Adopter Mentality | POWER | 1.2 |
| Sustainability | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.6% |
| Brazil | 7.7% |
| Germany | 6.5% |
See Porsche Panamera audiences in other countries
More Cars & Mobility audiences in Germany
- Volkswagen Golf (2,530,029)
- Volkswagen Tiguan (2,448,581)
- Skoda Kodiaq (2,380,498)
- Škoda Kodiaq (2,054,261)
- Volkswagen T-Roc (1,799,230)
Frequently asked questions
How many fans does Porsche Panamera have in Germany?
Porsche Panamera has an estimated audience of 601,806 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Porsche Panamera fans?
19.4% of Porsche Panamera fans are female, 80.6% are male, with an average age of 34.0 years.
Which brands do Porsche Panamera fans like most?
Porsche Panamera fans show strongest brand affinity for Porsche Cayenne (57.68×), Xiaomi SU7 (47.88×), and Porsche Macan (41.23×) over the country average.
Where do Porsche Panamera fans live in Germany?
Porsche Panamera fans in Germany are most concentrated in Nordrhein-Westfalen (reach 169,911), Bayern (reach 109,513), and Baden-Württemberg (reach 101,828). These three regions account for the largest share of the active audience.
What other brands do Porsche Panamera fans also like?
Beyond Porsche Panamera itself, the audience over-indexes on Xiaomi SU7 (47.88×), Porsche Macan (41.23×), Auto maintenance (7.98×), and Google Maps (3.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Porsche Panamera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.