Dodge Charger (LX) Audience in Germany
Dodge Charger (LX) has an estimated audience of 498,872 people in Germany. 20.0% are female, 80.0% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cheryl Cole, Road movie, Peugeot 404, Dodge Charger Daytona, Bentley S3.
The average Dodge Charger (LX) fan in Germany is 42.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cheryl Cole, Road movie, Peugeot 404, with strongest over-indexing on Cheryl Cole (243.4× the country average). Demographically, the Dodge Charger (LX) audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Dodge Charger (LX) fans
| Metric | Value |
|---|---|
| Female | 20.0% |
| Male | 80.0% |
| Average age | 42.2 |
| Estimated audience size | 498,872 |
Audience persona
The typical Dodge Charger (LX) fan in Germany is more male, around 42.2 years old, with strong Need for Security tendencies and a notable affinity for Cheryl Cole.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 118,431 | 1.08× |
| Bayern | 87,678 | 1.09× |
| Baden-Württemberg | 72,472 | 1.06× |
| Niedersachsen | 49,587 | 1.02× |
| Hessen | 42,865 | 1.13× |
| Sachsen | 28,285 | 1.16× |
| Rheinland-Pfalz | 25,102 | 1× |
| Berlin | 20,201 | 0.91× |
| Schleswig-Holstein | 16,485 | 0.92× |
| Brandenburg | 16,449 | 1.06× |
| Sachsen-Anhalt | 12,533 | 0.97× |
| Thüringen | 11,891 | 0.94× |
| Hamburg | 11,832 | 1.05× |
| Mecklenburg-Vorpommern | 8,699 | 0.91× |
| Saarland | 5,651 | 0.92× |
| Bremen | 3,273 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cheryl Cole | 243.4× | Music & Radio |
| Road movie | 74.15× | Movies & TV |
| Peugeot 404 | 146.71× | Cars & Mobility |
| Dodge Charger Daytona | 283.65× | Cars & Mobility |
| Bentley S3 | 319.46× | Cars & Mobility |
| Chrysler 300 | 140.06× | Cars & Mobility |
| Alfa Romeo Spider | 93.24× | Cars & Mobility |
| The Rookie | 14.1× | Movies & TV |
| Peugeot 504 | 71.1× | Cars & Mobility |
| MG Cars | 40.02× | Cars & Mobility |
| Chitty Chitty Bang Bang | 147.73× | Movies & TV |
| Lamborghini 350GT | 139.18× | Cars & Mobility |
| The Italian Job (2003 film) | 73.69× | Movies & TV |
| Gone in 60 Seconds (2000 film) | 58.23× | Movies & TV |
| Jason Statham | 13.82× | Movies & TV |
| Initial D (film) | 67.65× | Movies & TV |
| Dodge Charger | 27.9× | Cars & Mobility |
| Cadillac Records | 193.79× | Cars & Mobility |
| Dodge Challenger | 25.47× | Cars & Mobility |
| Days of Thunder | 42.87× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.49 |
| Career Orientation | POWER | 1.37 |
| Luxury Orientation | PREMIUM | 1.26 |
| DIY Mentality | THRILL | 1.23 |
| Convenience Orientation | PREMIUM | 1.23 |
| Patriotism | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.2% |
| Germany | 7.5% |
| Brazil | 7.1% |
See Dodge Charger (LX) audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Dodge Charger (LX) have in Germany?
Dodge Charger (LX) has an estimated audience of 498,872 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dodge Charger (LX) fans?
20.0% of Dodge Charger (LX) fans are female, 80.0% are male, with an average age of 42.2 years.
Which brands do Dodge Charger (LX) fans like most?
Dodge Charger (LX) fans show strongest brand affinity for Cheryl Cole (243.4×), Road movie (74.15×), and Peugeot 404 (146.71×) over the country average.
Where do Dodge Charger (LX) fans live in Germany?
Dodge Charger (LX) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 118,431), Bayern (reach 87,678), and Baden-Württemberg (reach 72,472). These three regions account for the largest share of the active audience.
What other brands do Dodge Charger (LX) fans also like?
Beyond Dodge Charger (LX) itself, the audience over-indexes on Road movie (74.15×), Peugeot 404 (146.71×), Dodge Charger Daytona (283.65×), and Bentley S3 (319.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dodge Charger (LX). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.