Road movie Audience in Germany
Road movie has an estimated audience of 847,080 people in Germany. 37.9% are female, 62.1% are male, average age 32.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Friends, Fast & Furious (2009 film), AutoScout24, Paul Walker.
The average Road movie fan in Germany is 32.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Friends, Fast & Furious (2009 film), with strongest over-indexing on Borussia Dortmund (1.58× the country average). Demographically, the Road movie audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Road movie fans
| Metric | Value |
|---|---|
| Female | 37.9% |
| Male | 62.1% |
| Average age | 32.5 |
| Estimated audience size | 847,080 |
Audience persona
The typical Road movie fan in Germany is more male, around 32.5 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 169,830 | 0.92× |
| Bayern | 131,181 | 0.96× |
| Baden-Württemberg | 91,250 | 0.79× |
| Niedersachsen | 69,467 | 0.84× |
| Berlin | 68,193 | 1.8× |
| Hessen | 62,711 | 0.97× |
| Sachsen | 41,413 | 1× |
| Rheinland-Pfalz | 34,865 | 0.82× |
| Schleswig-Holstein | 31,756 | 1.04× |
| Thüringen | 20,846 | 0.97× |
| Brandenburg | 19,837 | 0.75× |
| Hamburg | 19,649 | 1.03× |
| Sachsen-Anhalt | 16,775 | 0.76× |
| Mecklenburg-Vorpommern | 14,245 | 0.88× |
| Saarland | 10,621 | 1.02× |
| Bremen | 10,422 | 1.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.58× | Sports |
| Friends | 2.46× | Movies & TV |
| Fast & Furious (2009 film) | 12.54× | Movies & TV |
| AutoScout24 | 1.85× | Cars & Mobility |
| Paul Walker | 6.06× | Movies & TV |
| Vin Diesel | 7.05× | Movies & TV |
| The Fast and the Furious | 10.51× | Movies & TV |
| Tire | 2.23× | Cars & Mobility |
| The Rookie | 2.71× | Movies & TV |
| Used car | 2× | Cars & Mobility |
| Auto mechanic | 2.41× | Cars & Mobility |
| Škoda Auto | 1.98× | Cars & Mobility |
| otoMoto.pl | 6.15× | Cars & Mobility |
| Sportschau | 1.68× | Sports |
| Alternative rock | 1.88× | Music & Radio |
| Driving | 2.22× | Cars & Mobility |
| Thriller movies | 1.8× | Movies & TV |
| Jason Statham | 3.4× | Movies & TV |
| Burger King | 1.52× | Food & Beverages |
| Drag racing | 3.12× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.44 |
| Extroversion | THRILL | 1.1 |
| Sports Activity | POWER | 1.07 |
| DIY Mentality | THRILL | 1.04 |
| Tradition | CONSERVATISM | 1.04 |
| Indulgence | JOY | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.4% |
| United Kingdom | 6.2% |
| India | 4.8% |
See Road movie audiences in other countries
More Movies & TV audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Road movie have in Germany?
Road movie has an estimated audience of 847,080 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Road movie fans?
37.9% of Road movie fans are female, 62.1% are male, with an average age of 32.5 years.
Which brands do Road movie fans like most?
Road movie fans show strongest brand affinity for Borussia Dortmund (1.58×), Friends (2.46×), and Fast & Furious (2009 film) (12.54×) over the country average.
Where do Road movie fans live in Germany?
Road movie fans in Germany are most concentrated in Nordrhein-Westfalen (reach 169,830), Bayern (reach 131,181), and Baden-Württemberg (reach 91,250). These three regions account for the largest share of the active audience.
What other brands do Road movie fans also like?
Beyond Road movie itself, the audience over-indexes on Friends (2.46×), Fast & Furious (2009 film) (12.54×), AutoScout24 (1.85×), and Paul Walker (6.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Road movie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.