Rascasse Audience Intelligence

Road movie Audience in Germany

A data profile of the people who buy, follow and care about Road movie in Germany — modelled from more than twelve digital signal sources. Road movie has an estimated audience of 847,080 people in Germany.

#3483among Topic in Germany#962in Movies & TV

The average Road movie fan in Germany is 32.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Borussia Dortmund, Fast & Furious (2009 film), AutoScout24, with strongest over-indexing on Borussia Dortmund (1.58× the country average).

Demographically, the Road movie audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Road movie fan in Germany is more male, around 32.5 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Road movie profile in Germany.

Audience size
847K
in Germany
Gender
37.9%♀
62.1% male
Age
32.5
average years
Country rank
#7511
Topic in Germany
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Road movie fans

37.9% are female, 62.1% are male, average age 32.5.

Fig. 02

Gender split

37.9%
Female
62.1%
Male
Demographic split for Road movie audience in Germany
MetricValue
Female37.9%
Male62.1%
Average age32.5
Estimated audience size847,080
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Road movie audience in Germany
Age bracketShare%
16-1934%
20-2925%
30-3921%
40-4914%
50+6%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Road movie audience comes from Germany.

Worldwide audience distribution share by country for Road movie
CountryShare
United States28.4%
United Kingdom6.2%
India4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Road movie audience in Germany is strongest.

Fig. 05

Top regions by affinity

Road movie fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.36×
02Bremen~9K1.19×
03Saarland~10K1.04×
04Sachsen~40K1.02×
05Thüringen~20K1.02×
06Schleswig-Holstein~30K0.99×
07Sachsen-Anhalt~20K0.97×
08Mecklenburg-Vorpommern~20K0.97×
09Brandenburg~30K0.96×
10Nordrhein-Westfalen~200K0.95×
11Hessen~60K0.94×
12Hamburg~20K0.94×
13Niedersachsen~80K0.92×
14Rheinland-Pfalz~40K0.91×
15Bayern~100K0.90×
16Baden-Württemberg~100K0.89×
Fig. 06

Affinity by region

Affinity by region — Road movie, Germany
0.89×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Road movie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Road movie audience
#·InterestCategoryAffinity×
01Fast & Furious (2009 film)Movies & TV12.54×
02The Fast and the FuriousMovies & TV10.51×
03Vin DieselMovies & TV7.05×
04otoMoto.plCars & Mobility6.15×
05Paul WalkerMovies & TV6.06×
06Drag racingCars & Mobility3.12×
07The RookieMovies & TV2.71×
08Auto mechanicCars & Mobility2.41×
09TireCars & Mobility2.23×
10DrivingCars & Mobility2.22×
11Used carCars & Mobility2.00×
12Škoda AutoCars & Mobility1.98×
13Formula OneSports1.89×
14Alternative rockMusic & Radio1.88×
15AutoScout24Cars & Mobility1.85×
16Thriller moviesMovies & TV1.80×
17SportschauSports1.68×
18Borussia DortmundSports1.58×
19McDonald'sFood & Beverages1.57×
20Burger KingFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Road movie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Road movie audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.33×
Need for SecurityCONSERVATISM1.18×
Quality AwarenessPREMIUM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Road movie audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.64×
SustainabilityBALANCE0.72×
Design AffinityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Road movie have in Germany?

Road movie has an estimated audience of 847,080 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Road movie fans?

37.9% of Road movie fans are female, 62.1% are male, with an average age of 32.5 years.

03

Which brands do Road movie fans like most?

Road movie fans show strongest brand affinity for Borussia Dortmund (1.58×), Fast & Furious (2009 film) (12.54×), and AutoScout24 (1.85×) over the country average.

04

Where do Road movie fans live in Germany?

Road movie fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Road movie fans also like?

Beyond Road movie itself, the audience over-indexes on Fast & Furious (2009 film) (12.54×), AutoScout24 (1.85×), Vin Diesel (7.05×), and The Fast and the Furious (10.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Road movie audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Road movie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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