Road movie Audience in United States

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Road movie has an estimated audience of 5,243,928 people in United States. 39.1% are female, 60.9% are male, average age 38.6. Top regions: California, Texas, New York. Top brand affinities: Fast Five, Jim Carrey, Haul truck, Muscle car, Commercial vehicle.

The average Road movie fan in United States is 38.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Fast Five, Jim Carrey, Haul truck, with strongest over-indexing on Fast Five (20.07× the country average). Demographically, the Road movie audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Road movie fans

Demographic split for Road movie audience in United States
MetricValue
Female39.1%
Male60.9%
Average age38.6
Estimated audience size5,243,928

Audience persona

The typical Road movie fan in United States is more male, around 38.6 years old, with strong Extroversion tendencies and a notable affinity for Fast Five.

Top regions in United States

Top regions ranked by reach for Road movie in United States
RegionReachAffinity
California1,574,0022.73×
Texas369,7490.82×
New York327,7681.12×
Florida246,7800.7×
Illinois164,7010.94×
Pennsylvania139,5380.79×
Georgia128,2860.79×
Washington124,2161.18×
Ohio122,2050.76×
North Carolina116,0700.74×
Michigan103,5700.76×
New Jersey103,1100.77×
Virginia97,8590.77×
Arizona94,4850.88×
Massachusetts92,5450.9×
Oregon79,2701.32×
Colorado76,0110.92×
Missouri72,5350.86×
Tennessee68,2060.65×
Maryland67,4080.75×
Nevada66,3981.31×
Minnesota61,3620.82×
Indiana58,8470.61×
Wisconsin52,3270.66×
South Carolina49,4160.63×
Utah48,4901.03×
Louisiana45,7320.68×
Oklahoma42,6560.73×
Kentucky41,9800.64×
Alabama40,6350.55×
Connecticut37,3180.71×
Arkansas33,2320.77×
Iowa32,1570.74×
Mississippi30,3940.7×
Kansas23,1760.56×
Idaho23,1710.88×
West Virginia23,1610.95×
Alaska23,1132.06×
New Mexico21,6880.82×
Hawaii20,4320.91×
Montana20,1491.38×
Rhode Island19,9631.2×
South Dakota19,8871.64×
North Dakota19,3641.8×
New Hampshire19,0840.92×
Wyoming18,7362.41×
Nebraska18,6870.71×
Maine18,4170.98×
Vermont18,1251.97×
Delaware16,5031.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Road movie audience
BrandAffinityCategory
Fast Five20.07×Movies & TV
Jim Carrey4.96×Movies & TV
Haul truck4.36×Cars & Mobility
Muscle car3.72×Cars & Mobility
Commercial vehicle3.53×Cars & Mobility
AutoZone2.26×Cars & Mobility
Drag racing3.94×Cars & Mobility
Formula Drift8.41×Sports
Motorcycle racing3.18×Cars & Mobility
Paul Walker6.67×Movies & TV
Scooby-Doo2.59×Movies & TV
Motor vehicle1.88×Cars & Mobility
Traffic3.69×Cars & Mobility
Hot rod3.75×Cars & Mobility
Friends1.56×Movies & TV
Peacemaker1.74×Movies & TV
Dump truck3.12×Cars & Mobility
Wheel2.16×Cars & Mobility
Automotive design3.27×Business & Career
O'Reilly Auto Parts2.73×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Road movie audience
TraitClusterScore
ExtroversionTHRILL1.47
PatriotismCONSERVATISM1.4
Early Adopter MentalityPOWER1.34
IndividualismJOY1.28
Luxury OrientationPREMIUM1.2
TraditionCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Road movie
CountryShare
United States28.4%
United Kingdom6.2%
India4.8%

See Road movie audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Road movie have in United States?

Road movie has an estimated audience of 5,243,928 people in United States, concentrated in California and Texas.

What is the gender split and age of Road movie fans?

39.1% of Road movie fans are female, 60.9% are male, with an average age of 38.6 years.

Which brands do Road movie fans like most?

Road movie fans show strongest brand affinity for Fast Five (20.07×), Jim Carrey (4.96×), and Haul truck (4.36×) over the country average.

Where do Road movie fans live in United States?

Road movie fans in United States are most concentrated in California (reach 1,574,002), Texas (reach 369,749), and New York (reach 327,768). These three regions account for the largest share of the active audience.

What other brands do Road movie fans also like?

Beyond Road movie itself, the audience over-indexes on Jim Carrey (4.96×), Haul truck (4.36×), Muscle car (3.72×), and Commercial vehicle (3.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Road movie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.