Paul Walker Audience in United States

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Paul Walker has an estimated audience of 5,311,161 people in United States. 38.1% are female, 61.9% are male, average age 32.5. Top regions: California, Texas, Florida. Top brand affinities: Jason Statham, Megan Fox, Lights (musician), Need for Speed: Most Wanted (2012 video game), Vin Diesel.

The average Paul Walker fan in United States is 32.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jason Statham, Megan Fox, Lights (musician), with strongest over-indexing on Jason Statham (16.71× the country average). Demographically, the Paul Walker audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Paul Walker fans

Demographic split for Paul Walker audience in United States
MetricValue
Female38.1%
Male61.9%
Average age32.5
Estimated audience size5,311,161

Audience persona

The typical Paul Walker fan in United States is more male, around 32.5 years old, with strong Risk Appetite tendencies and a notable affinity for Jason Statham.

Top regions in United States

Top regions ranked by reach for Paul Walker in United States
RegionReachAffinity
California727,7281.25×
Texas553,0171.21×
Florida390,8441.09×
New York266,7190.9×
Illinois180,7101.02×
Georgia178,2731.09×
North Carolina171,5951.07×
Pennsylvania169,9430.95×
Ohio168,3841.03×
Michigan137,0290.99×
Arizona129,3071.19×
Virginia125,4900.97×
New Jersey124,5580.92×
Tennessee123,8171.16×
Washington110,2531.03×
Indiana100,8691.04×
Missouri94,0851.1×
Massachusetts87,1750.83×
South Carolina86,0831.08×
Maryland85,9990.94×
Alabama83,1531.12×
Colorado79,6210.95×
Wisconsin75,8040.95×
Louisiana73,5051.07×
Kentucky72,6031.09×
Minnesota71,6830.94×
Oklahoma71,5951.21×
Utah62,4691.31×
Oregon60,0940.99×
Nevada60,0001.17×
Arkansas50,4851.15×
Mississippi49,5761.13×
Connecticut48,5800.91×
Kansas44,0371.05×
Iowa42,4740.97×
Idaho30,1551.13×
New Mexico28,6561.08×
Nebraska26,3470.99×
Hawaii22,9491.01×
West Virginia22,4230.91×
New Hampshire16,6820.8×
Maine14,5410.76×
Rhode Island13,5100.8×
Montana12,9540.88×
Delaware12,0210.82×
South Dakota11,2160.91×
Washington, District of Columbia10,8640.68×
North Dakota9,9190.91×
Alaska8,9400.79×
Wyoming7,6870.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paul Walker audience
BrandAffinityCategory
Jason Statham16.71×Movies & TV
Megan Fox10.14×Movies & TV
Lights (musician)8.31×Music & Radio
Need for Speed: Most Wanted (2012 video game)39.38×Games
Vin Diesel12.57×Movies & TV
Ace Hood44.45×Music & Radio
Murder Nova32.46×Cars & Mobility
Elsa Pataky15.98×Movies & TV
Forza Motorsport38.86×Games
The Fast and the Furious (2001 film)19.7×Movies & TV
Need for Speed: Undercover39.22×Games
Gran Turismo (video game)24.75×Games
AutoZone2.12×Cars & Mobility
Need for Speed: High Stakes36.92×Games
Need for Speed: Carbon34.21×Games
Gerard Butler6.52×Movies & TV
Chuck Norris3.02×Movies & TV
Need for Speed: Underground 242.03×Games
Adam Sandler3.61×Movies & TV
Discount Tire2.89×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paul Walker audience
TraitClusterScore
Risk AppetiteTHRILL2.37
ExtroversionTHRILL1.38
Family OrientationCONSERVATISM1.37
Luxury OrientationPREMIUM1.3
Social Media UsageJOY1.23
Early Adopter MentalityPOWER1.04

Worldwide distribution

Worldwide audience distribution share by country for Paul Walker
CountryShare
United States25.9%
Brazil6.8%
Germany6.7%

See Paul Walker audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Paul Walker have in United States?

Paul Walker has an estimated audience of 5,311,161 people in United States, concentrated in California and Texas.

What is the gender split and age of Paul Walker fans?

38.1% of Paul Walker fans are female, 61.9% are male, with an average age of 32.5 years.

Which brands do Paul Walker fans like most?

Paul Walker fans show strongest brand affinity for Jason Statham (16.71×), Megan Fox (10.14×), and Lights (musician) (8.31×) over the country average.

Where do Paul Walker fans live in United States?

Paul Walker fans in United States are most concentrated in California (reach 727,728), Texas (reach 553,017), and Florida (reach 390,844). These three regions account for the largest share of the active audience.

What other brands do Paul Walker fans also like?

Beyond Paul Walker itself, the audience over-indexes on Megan Fox (10.14×), Lights (musician) (8.31×), Need for Speed: Most Wanted (2012 video game) (39.38×), and Vin Diesel (12.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paul Walker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.