Rascasse Audience Intelligence

Gran Turismo (video game) Audience in United States

A data profile of the people who buy, follow and care about Gran Turismo (video game) in United States — modelled from more than twelve digital signal sources. Gran Turismo (video game) has an estimated audience of 482,646 people in United States.

#7among Racing in United States#504among Video / Board Game in United States#828in Games

The average Gran Turismo (video game) fan in United States is 31.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mortal Kombat, Max Verstappen, Paul Walker, with strongest over-indexing on Mortal Kombat (29.2× the country average).

Demographically, the Gran Turismo (video game) audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gran Turismo (video game) fan in United States is more male, around 31.8 years old, with strong Patriotism tendencies and a notable affinity for Mortal Kombat.

Category: Games · Type: Video / Board Game · Subtype: Racing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gran Turismo (video game) profile in United States.

Audience size
483K
in United States
Gender
27.2%♀
72.8% male
Age
31.8
average years
Country rank
#37442
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gran Turismo (video game) fans

27.2% are female, 72.8% are male, average age 31.8.

Fig. 02

Gender split

27.2%
Female
72.8%
Male
Demographic split for Gran Turismo (video game) audience in United States
MetricValue
Female27.2%
Male72.8%
Average age31.8
Estimated audience size482,646
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Gran Turismo (video game) audience in United States
Age bracketShare%
16-1940%
20-2923%
30-3917%
40-4912%
50+9%
Fig. 04

Worldwide distribution

13.0%

of the worldwide Gran Turismo (video game) audience comes from United States.

Worldwide audience distribution share by country for Gran Turismo (video game)
CountryShare
United States13.0%
Sweden12.8%
Italy11.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gran Turismo (video game) audience in United States is strongest.

Fig. 05

Top regions by affinity

Gran Turismo (video game) fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~20K1.94×
02Alaska~2K1.76×
03Alabama~10K1.43×
04Georgia~20K1.30×
05Utah~6K1.27×
06California~60K1.21×
07Texas~50K1.16×
08Florida~40K1.13×
09Oklahoma~6K1.12×
10Connecticut~5K1.11×
11Washington~10K1.10×
12Idaho~3K1.07×
13Oregon~6K1.05×
14Nevada~5K1.02×
15Colorado~8K1.01×
16New Mexico~2K1.01×
17New Jersey~10K0.99×
18Virginia~10K0.99×
19Hawaii~2K0.99×
20North Carolina~10K0.98×
21Michigan~10K0.97×
22Kansas~4K0.97×
23Indiana~9K0.96×
24Illinois~20K0.95×
25Maryland~8K0.95×
26South Carolina~7K0.94×
27New York~30K0.93×
28Tennessee~9K0.93×
29Massachusetts~9K0.93×
30Missouri~7K0.93×
31Wisconsin~7K0.93×
32Nebraska~2K0.93×
33Pennsylvania~20K0.91×
34Washington, District of Columbia~1K0.91×
35North Dakota<1K0.90×
36Ohio~10K0.89×
37Iowa~4K0.89×
38New Hampshire~2K0.89×
39Montana~1K0.89×
40Arkansas~4K0.88×
41Minnesota~6K0.86×
42Louisiana~5K0.86×
43Kentucky~5K0.86×
44South Dakota<1K0.86×
45Rhode Island~1K0.84×
46Vermont<1K0.82×
47Mississippi~3K0.81×
48West Virginia~2K0.81×
49Maine~1K0.79×
50Delaware~1K0.79×
Fig. 06

Affinity by region

Affinity by region — Gran Turismo (video game), United States
0.79×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gran Turismo (video game) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gran Turismo (video game) audience
#·InterestCategoryAffinity×
01TrackManiaGames108.95×
02Assetto CorsaGames56.64×
03Mortal KombatGames29.20×
04Rocket LeagueGames28.51×
05Paul WalkerMovies & TV24.75×
06Max VerstappenSports24.47×
07Forza HorizonGames23.81×
08Need for SpeedGames20.00×
09Mazda MX-5Cars & Mobility20.00×
10International educationBusiness & Career19.02×
11Antique carCars & Mobility16.99×
12CarcareCars & Mobility15.74×
13Rockstar GamesGames15.58×
14RallyingSports15.46×
15Auto showCars & Mobility13.77×
16Lewis HamiltonSports13.23×
17HatchbackCars & Mobility11.86×
18CoupéCars & Mobility9.85×
19Racing gamesGames7.31×
20GameStopGames5.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gran Turismo (video game) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gran Turismo (video game) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.57×
Risk AppetiteTHRILL1.79×
Early Adopter MentalityPOWER1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gran Turismo (video game) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.50×
DIY MentalityTHRILL0.60×
Healthy LifestyleBALANCE0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gran Turismo (video game) have in United States?

Gran Turismo (video game) has an estimated audience of 482,646 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gran Turismo (video game) fans?

27.2% of Gran Turismo (video game) fans are female, 72.8% are male, with an average age of 31.8 years.

03

Which brands do Gran Turismo (video game) fans like most?

Gran Turismo (video game) fans show strongest brand affinity for Mortal Kombat (29.2×), Max Verstappen (24.47×), and Paul Walker (24.75×) over the country average.

04

Where do Gran Turismo (video game) fans live in United States?

Gran Turismo (video game) fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Gran Turismo (video game) fans also like?

Beyond Gran Turismo (video game) itself, the audience over-indexes on Max Verstappen (24.47×), Paul Walker (24.75×), Antique car (16.99×), and TrackMania (108.95×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Gran Turismo (video game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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