Gran Turismo (video game) Audience in United States

Gran Turismo (video game) has an estimated audience of 488,904 people in United States. 27.2% are female, 72.8% are male, average age 31.8. Top regions: California, Texas, Florida. Top brand affinities: Lewis Hamilton, Autism Awareness, Mortal Kombat, TrackMania, Diabetes mellitus awareness.

The average Gran Turismo (video game) fan in United States is 31.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lewis Hamilton, Autism Awareness, Mortal Kombat, with strongest over-indexing on Lewis Hamilton (30.32× the country average). Demographically, the Gran Turismo (video game) audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Racing

Demographics of Gran Turismo (video game) fans

Demographic split for Gran Turismo (video game) audience in United States
MetricValue
Female27.2%
Male72.8%
Average age31.8
Estimated audience size488,904

Audience persona

The typical Gran Turismo (video game) fan in United States is more male, around 31.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lewis Hamilton.

Top regions in United States

Top regions ranked by reach for Gran Turismo (video game) in United States
RegionReachAffinity
California68,7221.28×
Texas51,1201.22×
Florida38,6201.17×
New York26,7160.98×
Arizona19,5001.95×
Georgia19,4661.29×
Illinois16,0760.99×
Pennsylvania15,5970.95×
North Carolina14,9921.02×
Ohio13,6190.9×
New Jersey12,6281.02×
Michigan12,6140.99×
Virginia12,1281.02×
Washington11,2741.15×
Alabama9,5281.4×
Tennessee9,4070.96×
Massachusetts9,3030.97×
Indiana8,6520.97×
Colorado8,0191.04×
Maryland7,9540.95×
Missouri7,4650.95×
South Carolina6,9240.94×
Wisconsin6,8260.93×
Oklahoma6,2861.16×
Minnesota6,1180.87×
Oregon6,0391.08×
Utah5,6451.29×
Connecticut5,4551.11×
Louisiana5,1500.82×
Kentucky5,1110.83×
Nevada4,9051.04×
Kansas3,8190.99×
Iowa3,6420.9×
Arkansas3,4080.85×
Mississippi3,0250.75×
Idaho2,6311.07×
New Mexico2,4340.99×
Nebraska2,2280.91×
Hawaii2,0630.98×
West Virginia1,7600.77×
Alaska1,7121.64×
New Hampshire1,6750.87×
Maine1,3390.76×
Washington, District of Columbia1,3330.91×
Rhode Island1,2480.8×
Montana1,1840.87×
Delaware1,0030.74×
South Dakota9000.8×
North Dakota8050.8×
Vermont6590.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gran Turismo (video game) audience
BrandAffinityCategory
Lewis Hamilton30.32×Sports
Autism Awareness19.03×Health
Mortal Kombat23.09×Games
TrackMania121.85×Games
Diabetes mellitus awareness12.48×Health
Assetto Corsa78.98×Games
Paul Walker22.6×Movies & TV
Max Verstappen18.96×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Forza Horizon28.71×Games
Grand Theft Auto V14.67×Games
Income tax13.19×Business & Career
Toyota Supra16.24×Cars & Mobility
GameStop6.11×Games
Antique car9.94×Cars & Mobility
Racing games7.33×Games
Carcare9.26×Cars & Mobility
Hatchback7.88×Cars & Mobility
Hair Extensions5.07×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gran Turismo (video game) audience
TraitClusterScore
Early Adopter MentalityPOWER2.18
Risk AppetiteTHRILL1.91
LGBTQ+ IdentityOPEN1.68
PatriotismCONSERVATISM1.61
Family OrientationCONSERVATISM1.46
Urban LifestyleOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for Gran Turismo (video game)
CountryShare
United States13.3%
Sweden12.8%
Italy12.0%

See Gran Turismo (video game) audiences in other countries

More Racing audiences in United States

Frequently asked questions

How many fans does Gran Turismo (video game) have in United States?

Gran Turismo (video game) has an estimated audience of 488,904 people in United States, concentrated in California and Texas.

What is the gender split and age of Gran Turismo (video game) fans?

27.2% of Gran Turismo (video game) fans are female, 72.8% are male, with an average age of 31.8 years.

Which brands do Gran Turismo (video game) fans like most?

Gran Turismo (video game) fans show strongest brand affinity for Lewis Hamilton (30.32×), Autism Awareness (19.03×), and Mortal Kombat (23.09×) over the country average.

Where do Gran Turismo (video game) fans live in United States?

Gran Turismo (video game) fans in United States are most concentrated in California (reach 68,722), Texas (reach 51,120), and Florida (reach 38,620). These three regions account for the largest share of the active audience.

What other brands do Gran Turismo (video game) fans also like?

Beyond Gran Turismo (video game) itself, the audience over-indexes on Autism Awareness (19.03×), Mortal Kombat (23.09×), TrackMania (121.85×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gran Turismo (video game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.